As usual, the marketing world is somewhere between 150 and 200 years behind other areas of intellectual thought. The 19th century transcendentalist movement, so closely aligned with thinkers such as Ralph Waldo Emerson and Henry David Thoreau, was a direct reaction against materialist thinking. By “materialism” I don’t mean Valley Girl let’s-buy-Prada materialism. I refer to the idea that all of our knowledge must come from what we experience in the material world. Transcendentalism recognized that our minds have the ability to go beyond, or transcend, the realm of our direct experience, and that it is possible for a thinking person to determine things that fall beyond the reach of the five senses.
ONLINE LEARNING/ SOCIAL MEDIA Evaluating Effectiveness and Results:Connecting the dots between instructional goals and outcomes Scott B. Johnson April 20, 2012
MYTHS OF MEASUREMENTf we measure it, it must be importantf it’s important, it must be measureable
WHAT ARE GRADES? Exam scores, attendance, homework, papers, projects, group work
WHAT IS RETENTION? Return next time Stay till the end this time
WHAT ARE LEARNING ANALYTICS?“Data are collected from explicit student actions, such ascompleting assignments and taking exams, and from tacitactions, including online social interactions,extracurricular activities, posts on discussion forums, andother activities that are not directly assessed as part of thestudent’s educational progress.”Data mining?
SOCIAL MEDIA METRICS?Friend count845/483/425, follower175count, #posts,G+62,According to Kaushik “Occam’s Razor” blog - Whatmatters is everything that happens after you post /tweet / participate! (for businesses)http://www.kaushik.net/avinash/
MEANINGFUL RESULTSonversation Rate – comments or replies per postmplification Rate - retweets, shares,pplause Rate – “favorites”, “likes”, “+1s”conomic Value – the sum of short and long termrevenue and cost savings - ROI
GAMIFICATION AND THE INCREASING USE OF BADGES AND CERTIFICATES wards and recognitions for successes at different levels new model of credentialing skills and achievements ww.Badgestack.org ozilla Open Badges Project http://blog.mozilla.org/blog/2011/09/15/openbadges/
SKILLScademic skills prepare students for lifelong learning in avariety of instructional modes.ore Goal 1: Communication Skillsore Goal 2: Analytic Skillsore Goal 3: Quantitative Skillsore Goal 4: Computer Fluency
KNOWLEDGEnowledge empowers individuals to initiate change, achievetheir potential, generate ideas, and serve the common good.ore Goal 6: Intellectual Heritageore Goal 7: Aesthetic Sensibility and the Artsore Goal 8: Physical and Life Sciencesore Goal 9: Behavioral and Social Sciences
VALUESalues, ethics and diverse perspectives encourage intellectual open-mindedness, and enable individuals to engage in society inresponsible ways.ore Goal 11: Civic Responsibilityore Goal 12: Sensitivity to Global Perspectives and Cultural and SocialDiversityore Goal 13: Ethical Reasoning and Behavior
PERSPECTIVES ON ONLINE SOCIAL NETWORKING LARSON, 2007 DENMARKConsumer, youth, friendship, identity, body and sex, predator, bully,reassurance, genre, branding, network, love, source critique, sincerity,democratic, materialistic, language, public, surveillance, group work, time-consuming, antisocial, social, generation-gap, learning, entertainment,communication tool, creative, space and place, Nexus of Practice,Community of Practice, collection, fun, technological, hard-core business
OVERARCHING CATEGORIES esearch ser rofessional or learning dult or parents
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