ONLINE LEARNING/        SOCIAL MEDIA  Evaluating Effectiveness and Results:Connecting the dots between instructional      ...
MYTHS OF MEASUREMENTf we measure it, it must be importantf it’s important, it must be measureable
LEVELS OF MEASUREMENT       ominal       rdinal       nterval
SCOPE OF MEASUREMENT     Classroom,     Course,     Program/department,     College,     Institution,     System…
EXPECTATIONS IN THE BIG     PERSPECTIVE
THE AACC COMPLETION AGENDA Commitment by our organizations to  assisting our members in producing  50% more students with...
NCAAraduation Success RatePAegree/program completion
ACCREDITATIONLC – Criterion Three:  • Evidence of student learning-  • Graduation rates are    examples of evidence.
WHAT IS MEASURED?
WHAT ARE GRADES? Exam scores, attendance, homework, papers, projects, group work
WHAT IS RETENTION? Return next time Stay till the end this time
WHAT ARE LEARNING ANALYTICS?“Data are collected from explicit student actions, such ascompleting assignments and taking ex...
SOCIAL MEDIA METRICS?Friend count845/483/425, follower175count, #posts,G+62,According to Kaushik “Occam’s Razor” blog - Wh...
PINTEREST?
MEANINGFUL RESULTSonversation Rate – comments or replies per postmplification Rate - retweets, shares,pplause Rate – “favo...
GAMIFICATION AND THE INCREASING USE OF       BADGES AND CERTIFICATES wards and recognitions for successes at different lev...
INSTRUCTIONAL GOALS?eneral Education Core Curriculumwww.mc3.edu/academics/core-goals
SKILLScademic skills prepare students for lifelong learning in avariety of instructional modes.ore Goal 1: Communication S...
KNOWLEDGEnowledge empowers individuals to initiate change, achievetheir potential, generate ideas, and serve the common go...
VALUESalues, ethics and diverse perspectives encourage intellectual open-mindedness, and enable individuals to engage in s...
PERSPECTIVES ON ONLINE SOCIAL            NETWORKING LARSON, 2007 DENMARKConsumer, youth, friendship, identity, body and se...
OVERARCHING CATEGORIES     esearch     ser     rofessional or learning     dult or parents
THANK YOU! ION phone 217-333-4393 Scott 217-265-7722 sbjhnsn@uillinois.edu Mobile (217) 689-1307 Write to : Ion-mail@u...
Upcoming SlideShare
Loading in …5
×

Icche2012 regionalkeynote

222 views
203 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
222
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • As usual, the marketing world is somewhere between 150 and 200 years behind other areas of intellectual thought.  The 19th century transcendentalist movement, so closely aligned with thinkers such as Ralph Waldo Emerson and Henry David Thoreau, was a direct reaction against materialist thinking.  By “materialism” I don’t mean Valley Girl let’s-buy-Prada materialism. I refer to the idea that all of our knowledge must come from what we experience in the material world.  Transcendentalism recognized that our minds have the ability to go beyond, or transcend, the realm of our direct experience, and that it is possible for a thinking person to determine things that fall beyond the reach of the five senses.
  • Icche2012 regionalkeynote

    1. 1. ONLINE LEARNING/ SOCIAL MEDIA Evaluating Effectiveness and Results:Connecting the dots between instructional goals and outcomes Scott B. Johnson April 20, 2012
    2. 2. MYTHS OF MEASUREMENTf we measure it, it must be importantf it’s important, it must be measureable
    3. 3. LEVELS OF MEASUREMENT ominal rdinal nterval
    4. 4. SCOPE OF MEASUREMENT Classroom, Course, Program/department, College, Institution, System…
    5. 5. EXPECTATIONS IN THE BIG PERSPECTIVE
    6. 6. THE AACC COMPLETION AGENDA Commitment by our organizations to assisting our members in producing 50% more students with high-quality degrees and certificates by 2020
    7. 7. NCAAraduation Success RatePAegree/program completion
    8. 8. ACCREDITATIONLC – Criterion Three: • Evidence of student learning- • Graduation rates are examples of evidence.
    9. 9. WHAT IS MEASURED?
    10. 10. WHAT ARE GRADES? Exam scores, attendance, homework, papers, projects, group work
    11. 11. WHAT IS RETENTION? Return next time Stay till the end this time
    12. 12. WHAT ARE LEARNING ANALYTICS?“Data are collected from explicit student actions, such ascompleting assignments and taking exams, and from tacitactions, including online social interactions,extracurricular activities, posts on discussion forums, andother activities that are not directly assessed as part of thestudent’s educational progress.”Data mining?
    13. 13. SOCIAL MEDIA METRICS?Friend count845/483/425, follower175count, #posts,G+62,According to Kaushik “Occam’s Razor” blog - Whatmatters is everything that happens after you post /tweet / participate! (for businesses)http://www.kaushik.net/avinash/
    14. 14. PINTEREST?
    15. 15. MEANINGFUL RESULTSonversation Rate – comments or replies per postmplification Rate - retweets, shares,pplause Rate – “favorites”, “likes”, “+1s”conomic Value – the sum of short and long termrevenue and cost savings - ROI
    16. 16. GAMIFICATION AND THE INCREASING USE OF BADGES AND CERTIFICATES wards and recognitions for successes at different levels new model of credentialing skills and achievements ww.Badgestack.org ozilla Open Badges Project http://blog.mozilla.org/blog/2011/09/15/openbadges/
    17. 17. INSTRUCTIONAL GOALS?eneral Education Core Curriculumwww.mc3.edu/academics/core-goals
    18. 18. SKILLScademic skills prepare students for lifelong learning in avariety of instructional modes.ore Goal 1: Communication Skillsore Goal 2: Analytic Skillsore Goal 3: Quantitative Skillsore Goal 4: Computer Fluency
    19. 19. KNOWLEDGEnowledge empowers individuals to initiate change, achievetheir potential, generate ideas, and serve the common good.ore Goal 6: Intellectual Heritageore Goal 7: Aesthetic Sensibility and the Artsore Goal 8: Physical and Life Sciencesore Goal 9: Behavioral and Social Sciences
    20. 20. VALUESalues, ethics and diverse perspectives encourage intellectual open-mindedness, and enable individuals to engage in society inresponsible ways.ore Goal 11: Civic Responsibilityore Goal 12: Sensitivity to Global Perspectives and Cultural and SocialDiversityore Goal 13: Ethical Reasoning and Behavior
    21. 21. PERSPECTIVES ON ONLINE SOCIAL NETWORKING LARSON, 2007 DENMARKConsumer, youth, friendship, identity, body and sex, predator, bully,reassurance, genre, branding, network, love, source critique, sincerity,democratic, materialistic, language, public, surveillance, group work, time-consuming, antisocial, social, generation-gap, learning, entertainment,communication tool, creative, space and place, Nexus of Practice,Community of Practice, collection, fun, technological, hard-core business
    22. 22. OVERARCHING CATEGORIES esearch ser rofessional or learning dult or parents
    23. 23. THANK YOU! ION phone 217-333-4393 Scott 217-265-7722 sbjhnsn@uillinois.edu Mobile (217) 689-1307 Write to : Ion-mail@uillinois.edu ION –Twitter http://twitter.com/ION_UI LinkedIn – http://tiny.cc/MVCR_LinkedIN Facebook - http://www.facebook.com/pages/Illinois-Online-Netw Announcements on the ION site & MVCR.org

    ×