Long Tail Keyword Research for Social Media
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Long Tail Keyword Research for Social Media Presentation Transcript

  • 1. SMC Austin
    Long Tail Keyword Researchfor Social Media
    with
    Scott Allen
    The Virtual Handshake
  • 2. The Long Tail
  • 3. Why Long Tail?
    90% of users don’t go beyond page 1.
    70% click on 1 of top 10 organic results.
    4 out of 5 users never click on paid results.
    Page one is all that matters!
    If you can’t beat ’em…
    …find someone you can.
  • 4. Competition
    It’s not how many people are in the race that matters…
    …it’s how fast the top contenders are.
  • 5. Keyword Research- Assessment
  • 6. Keyword Research Tool
  • 7.
  • 8. Competition Analysis
  • 9. Long Tail Research
  • 10.
    • This presentation
    • 11. Spreadsheet template
    • 12. Detailed instructions
    at
    TheVirtualHandshake.com
    or
    ScottSocialMediaAllen.com
    Image credits
    • David Cook
    • 13. Peter Cruise
    • 14. Martin Eric
    • 15. Stewart Dawson
    • 16. Hugh Macleod