SMC Austin<br />Long Tail Keyword Researchfor Social Media<br />with<br />Scott Allen<br />The Virtual Handshake<br />
The Long Tail<br />
Why Long Tail?<br />90% of users don’t go beyond page 1.<br />70% click on 1 of top 10 organic results.<br />4 out of 5 us...
Competition<br />It’s not how many people are in the race that matters…<br />…it’s how fast the top contenders are.<br />
Keyword Research- Assessment<br />
Keyword Research Tool<br />
Competition Analysis<br />
Long Tail Research<br />
<ul><li>This presentation
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Long Tail Keyword Research for Social Media

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Long Tail Keyword Research for Social Media

  1. 1. SMC Austin<br />Long Tail Keyword Researchfor Social Media<br />with<br />Scott Allen<br />The Virtual Handshake<br />
  2. 2. The Long Tail<br />
  3. 3. Why Long Tail?<br />90% of users don’t go beyond page 1.<br />70% click on 1 of top 10 organic results.<br />4 out of 5 users never click on paid results.<br />Page one is all that matters!<br />If you can’t beat ’em… <br />…find someone you can.<br />
  4. 4. Competition<br />It’s not how many people are in the race that matters…<br />…it’s how fast the top contenders are.<br />
  5. 5. Keyword Research- Assessment<br />
  6. 6. Keyword Research Tool<br />
  7. 7.
  8. 8. Competition Analysis<br />
  9. 9. Long Tail Research<br />
  10. 10. <ul><li>This presentation
  11. 11. Spreadsheet template
  12. 12. Detailed instructions</li></ul>at<br />TheVirtualHandshake.com<br />or<br />ScottSocialMediaAllen.com<br />Image credits<br /><ul><li>David Cook
  13. 13. Peter Cruise
  14. 14. Martin Eric
  15. 15. Stewart Dawson
  16. 16. Hugh Macleod</li>

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