Scott Allen Using Social Media to Attract Customers December 5, 2008 VISIT: www.TheVirtualHandshake.com CONTACT: [email_address]

Basics of Social Media Strategy Cross-platform is most effective Don’t just publish, participate Live the brand

Cross-platform is most effective

Don’t just publish, participate

Live the brand

Case Study – JoeJacobi.com Uses blogs, YouTube, Twitter, created Facebook group for kayakers “ It's a great way to share my expertise. It also helps me get broadcasting jobs as videos I post of myself give broad-casters a sense of my style.”

Uses blogs, YouTube, Twitter, created Facebook group for kayakers

“ It's a great way to share my expertise. It also helps me get broadcasting jobs as videos I post of myself give broad-casters a sense of my style.”

Case Study – RippleOutdoors.com Award winning outdoor writer and photographer Uses his blog to post audio podcasts, articles and photos Interviews anglers, hunters and fishers in Ontario, Canada Interview topics include winterizing your boat, peacock bass and outdoor gear His audio podcast & blog has made him a "star" in his niche

Award winning outdoor writer and photographer

Uses his blog to post audio podcasts, articles and photos

Interviews anglers, hunters and fishers in Ontario, Canada

Interview topics include winterizing your boat, peacock bass and outdoor gear

His audio podcast & blog has made him a "star" in his niche

Case Study – NorthernEdgeAlgonquin.com Created a fan page in Facebook. Park visitors can upload photos, videos and ratings of great spots at the park. Discussion board with topics such as "Dream Canoe Trip“. and "Wildlife Sightings" In just 60 days, the built a fan base on Facebook to just over 200 people. Adventure travelers having fun at the park leads people to click on the URL listed on the fan page.

Created a fan page in Facebook.

Park visitors can upload photos, videos and ratings of great spots at the park.

Discussion board with topics such as "Dream Canoe Trip“.

and "Wildlife Sightings"

In just 60 days, the built a fan base on Facebook to just over 200 people.

Adventure travelers having fun at the park leads people to click on the URL listed on the fan page.

Live the Brand Set up personal profiles, not just company Share photos on Flickr, SN sites Post videos on YouTube, SN sites Twitter as you’re doing things Blog for longer stories

Set up personal profiles, not just company

Share photos on Flickr, SN sites

Post videos on YouTube, SN sites

Twitter as you’re doing things

Blog for longer stories

Questions ? VISIT: www.TheVirtualHandshake.com CONTACT: [email_address]