Co-presentation with Nicole Petrak from the Adventure Travel Trade Association at TBEX 2013 in Toronto.
As the travel blogging industry matures, the ‘rules’ for a successful Brand / Blogger relationship continue to evolve. It’s not just about coming to the table as a brand and handing out free travel, or finding the blogger with the biggest online following. And for many quality content producers, travel blogging is morphing from an editorial pursuit to a full-service suite of skills and benefits. Meanwhile, consumers are inundated with online content, and are becoming increasingly sophisticated at tuning out what is not relevant to them. Because of this we must be more strategic and creative with how we package and amplify our stories.
Using a case study approach, we will demonstrate how to get ‘beyond the blog’ through seven strategies. Learn how brands and bloggers can work together to craft stories in a variety of formats that go further online and elicit actual audience interaction.