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Private bankers could be forgiven a sense of deja-vu as 2014 unfolds. A quick glance at the trade press suggests that for many it’s a case of “new year, same challenges”. So, what does the future hold for wealth management marketing strategy? Do more cost-effective models exist for private banks and wealth advisers and what role can digital technology play in helping the wealth community broaden its appeal amongst HNWI as well as newer and more profitable segments.