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Scope 10’s<br />Google  Adwords  & Your  Business<br />
What Is Google AdWords?<br />
The 3 R’s of AdWords<br />Reach<br />Relevance<br />ROI<br />
Reach<br />Each month nearly 80% of Internet users view AdWords ads<br />Offers you Instant access to a vast audience of p...
Relevance<br />Target your ads to people who are Actually looking for your products or services<br />Avoid showing ads to ...
Return-On-Investment (ROI)<br />The PPC model means you are only paying for Qualified Leads<br />Only users Interested in ...
ROI Example<br />Set budget of $1000<br />CPC bid of $1<br />Around 1000 clicks<br />10% convert into sales = 100 sales<br...
Geographic Targeting<br />Target worldwide, nationally, or locally<br />Target specific areas you service<br />
Conversion Tracking<br />Easily track leads, sales, or preferred actions by visitors<br />Measurable results<br />
Display Network<br />A collection of websites that have partnered with Google<br />Place text, image,  video, or rich medi...
Combine With SEO<br />Makes site more relevant<br />Improves organic ranking<br />Can decrease your CPC<br />
Case Study<br />
Only 1 Auto Glass - Summary<br />Independently owned and operated auto glass repair and replacement company<br />Needed to...
Only 1 Auto Glass - Strategy<br />Website Optimization<br />Pay-Per-Click Advertising<br />Social Media Marketing<br />Ema...
Results – 1st Month<br />1000% increase in traffic<br />500% organic traffic growth<br />20% growth in sales<br />30% onli...
Results Continued…<br />Currently averaging 150-200 clicks per month<br />Receiving over 40 online leads per month<br />
Conclusion<br />Reach, Relevance, & ROI<br />Geo-Targeting<br />Conversion Tracking<br />Display Network<br />Partner With...
Scope 106043 Hudson Road, Suite 100Woodbury, MN 55125651-330-4472www.Scope10.cominfo@scope10.com<br />
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Scope 10's Google Adwords and Your Business

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Transcript of "Scope 10's Google Adwords and Your Business"

  1. 1. Scope 10’s<br />Google Adwords & Your Business<br />
  2. 2. What Is Google AdWords?<br />
  3. 3. The 3 R’s of AdWords<br />Reach<br />Relevance<br />ROI<br />
  4. 4. Reach<br />Each month nearly 80% of Internet users view AdWords ads<br />Offers you Instant access to a vast audience of potential customers<br />
  5. 5. Relevance<br />Target your ads to people who are Actually looking for your products or services<br />Avoid showing ads to users who aren’t likely to purchase<br />
  6. 6. Return-On-Investment (ROI)<br />The PPC model means you are only paying for Qualified Leads<br />Only users Interested in your ad will click on it<br />Ensures Maximum ROI<br />
  7. 7. ROI Example<br />Set budget of $1000<br />CPC bid of $1<br />Around 1000 clicks<br />10% convert into sales = 100 sales<br />Avg. Sale = $100<br />$1000 turns into $10000<br />Reinvest!!!<br />
  8. 8. Geographic Targeting<br />Target worldwide, nationally, or locally<br />Target specific areas you service<br />
  9. 9. Conversion Tracking<br />Easily track leads, sales, or preferred actions by visitors<br />Measurable results<br />
  10. 10. Display Network<br />A collection of websites that have partnered with Google<br />Place text, image, video, or rich media ads<br />Target relevant websites, blogs, videos, etc<br />
  11. 11. Combine With SEO<br />Makes site more relevant<br />Improves organic ranking<br />Can decrease your CPC<br />
  12. 12. Case Study<br />
  13. 13. Only 1 Auto Glass - Summary<br />Independently owned and operated auto glass repair and replacement company<br />Needed to increase their online presence in a competitive market<br />
  14. 14. Only 1 Auto Glass - Strategy<br />Website Optimization<br />Pay-Per-Click Advertising<br />Social Media Marketing<br />Email Marketing<br />
  15. 15. Results – 1st Month<br />1000% increase in traffic<br />500% organic traffic growth<br />20% growth in sales<br />30% online conversions<br />
  16. 16. Results Continued…<br />Currently averaging 150-200 clicks per month<br />Receiving over 40 online leads per month<br />
  17. 17. Conclusion<br />Reach, Relevance, & ROI<br />Geo-Targeting<br />Conversion Tracking<br />Display Network<br />Partner With SEO<br />
  18. 18.
  19. 19. Scope 106043 Hudson Road, Suite 100Woodbury, MN 55125651-330-4472www.Scope10.cominfo@scope10.com<br />
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