Scope 10's Google Adwords and Your Business
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Scope 10's Google Adwords and Your Business

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    Scope 10's Google Adwords and Your Business Scope 10's Google Adwords and Your Business Presentation Transcript

    • Scope 10’s
      Google Adwords & Your Business
    • What Is Google AdWords?
    • The 3 R’s of AdWords
      Reach
      Relevance
      ROI
    • Reach
      Each month nearly 80% of Internet users view AdWords ads
      Offers you Instant access to a vast audience of potential customers
    • Relevance
      Target your ads to people who are Actually looking for your products or services
      Avoid showing ads to users who aren’t likely to purchase
    • Return-On-Investment (ROI)
      The PPC model means you are only paying for Qualified Leads
      Only users Interested in your ad will click on it
      Ensures Maximum ROI
    • ROI Example
      Set budget of $1000
      CPC bid of $1
      Around 1000 clicks
      10% convert into sales = 100 sales
      Avg. Sale = $100
      $1000 turns into $10000
      Reinvest!!!
    • Geographic Targeting
      Target worldwide, nationally, or locally
      Target specific areas you service
    • Conversion Tracking
      Easily track leads, sales, or preferred actions by visitors
      Measurable results
    • Display Network
      A collection of websites that have partnered with Google
      Place text, image, video, or rich media ads
      Target relevant websites, blogs, videos, etc
    • Combine With SEO
      Makes site more relevant
      Improves organic ranking
      Can decrease your CPC
    • Case Study
    • Only 1 Auto Glass - Summary
      Independently owned and operated auto glass repair and replacement company
      Needed to increase their online presence in a competitive market
    • Only 1 Auto Glass - Strategy
      Website Optimization
      Pay-Per-Click Advertising
      Social Media Marketing
      Email Marketing
    • Results – 1st Month
      1000% increase in traffic
      500% organic traffic growth
      20% growth in sales
      30% online conversions
    • Results Continued…
      Currently averaging 150-200 clicks per month
      Receiving over 40 online leads per month
    • Conclusion
      Reach, Relevance, & ROI
      Geo-Targeting
      Conversion Tracking
      Display Network
      Partner With SEO
    • Scope 106043 Hudson Road, Suite 100Woodbury, MN 55125651-330-4472www.Scope10.cominfo@scope10.com