Learning to write effective web sentences
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Learning to write effective web sentences

on

  • 9,558 views

Communication between people is 55% body language, 38% tone of voice, and only 7% the words you actually say. Quickly consider the impact of stripping away 93% of the meaning someone understands from ...

Communication between people is 55% body language, 38% tone of voice, and only 7% the words you actually say. Quickly consider the impact of stripping away 93% of the meaning someone understands from an idea you are trying to communicate — something we do every single day when we create or interact online. The efficacy of that remaining 7% becomes incredibly important, especially if you have business or personal brand investments on the line.

Writing great, concise sentences to support and market your content is possibly the most important tactic necessary to spread content online. Don’t worry, this isn’t a grammar lesson (though we will talk about grammar). This simply a list of guidelines and items to consider consider when writing for the web.

Statistics

Views

Total Views
9,558
Views on SlideShare
8,802
Embed Views
756

Actions

Likes
74
Downloads
111
Comments
8

19 Embeds 756

http://www.scoop.it 216
http://www.evasanagustin.com 148
http://107.21.106.121 147
http://storify.com 142
http://www.whisperingrandomness.com 22
http://localhost 20
http://digg.com 13
http://www.google.com 12
http://alpha.aonetwork.com 9
https://twitter.com 7
http://www.linkedin.com 5
http://cloud.feedly.com 4
http://autoshopmarketing101.com 3
http://www.onlydoo.com 2
http://192.168.1.33 2
http://pulse.me&_=1384753160505 HTTP 1
http://webcache.googleusercontent.com 1
http://www.pinterest.com 1
https://drive.jolicloud.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 8 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • You guys have added in the 'Get in touch' button to your slideshow which obscures text at the bottom of it. Surely good web writing is being able to actually see it?
    Are you sure you want to
    Your message goes here
    Processing…
  • quiero subir un archivo
    Are you sure you want to
    Your message goes here
    Processing…
  • very nice
    Are you sure you want to
    Your message goes here
    Processing…
  • Costa Rica real estate expert - your partner for consulting,  buy / sale and Emigration Service 

    We offer to you a comprehensive and extensive Real Estate service and an optimal support. Our good relations with embassies, lawyers, architects, accountants, translators, immigration office, construction industry, land surveyors, banks, travel agencies, hotels, car rentals etc, facilitate the entrance in Costa Rica for you.

    Benefit from our experience; www.costa-rica-immo.com/en/index.php 
    Are you sure you want to
    Your message goes here
    Processing…
  • absolutely
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Learning to write effective web sentences Presentation Transcript

  • 1. Check out this totally awesom ] [ Learning to write effective sentences for the web. Powered by
  • 2. Sentences are not trivial online. Communication between people is: ? 38% tone of voice. 55% body language
  • 3. Some quick math reveals that only 7% of communication are the literal words you say (or type).
  • 4. That means 93% of all meaning is stripped away online.
  • 5. That leftover 7% is pretty damn important.
  • 6. +1 So here are some tips for crafting the best sentences you can online.
  • 7. Length The average length of an English word is 5.1 letters. An average sentence is 14.3 words. COFFEE The quick brown fox jumped over the lazy dog and then made a clean getaway. Which means 86.23 characters. A little much for Twitter, huh?
  • 8. Pro-tip Good sentences for social media are 10 words or less.
  • 9. Verbs and Nouns verbs Studies have been performed that show being more effective at grabbing attention online than nouns.
  • 10. Pro-tip Put actions words and numbers at the beginning of your sentences for the most impact.
  • 11. Syntax and Grammar English uses a “syntactic” grammar system.. which is fancy for “put your words in the right order.” EXAMPLE: “Now save money on marketing by subscribing to Scoop.it for Business” vs “Save money on marketing by subscribing to Scoop.it for Business now.”
  • 12. Pro-tip Try to avoid complex sentences when writing for the web. Use adjectives and adverbs sparingly — they can confuse your meaning.
  • 13. Word choice In British-English, “a rubber” means “eraser.” “A rubber” definitely does not mean “eraser” in American-English.
  • 14. EXAMPLE: “The article illuminated the author’s opinion.” vs “The article illustrated the author’s opinion.” Big difference in meaning for only 2 different syllables.
  • 15. Pro-tip Avoid Thesaurus.com like the plague and keep culture-specific words to a minimum
  • 16. Style The editorial style of anything you write for the web should support your core values and target market. Your voice should shine through in a consistent, meaningful way.
  • 17. EXAMPLE: Twitter We totally lawled about the 2008 financial crisis, guys. It was sooooooo stoopid. #YOLO Bloomberg Bloomberg Financial Would you take them seriously?
  • 18. Pro-tip Do some market research to decide what type of language engages your audience best. Compile an editorial style guide to keep your voice consistent across the brand.
  • 19. Join the revolution. Join the revolution.