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Content Strategy of disruptors: how Open Garden builds an engaged community around mesh networking

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Changing the world not only takes a great idea but also takes building momentum around it.

The team at Open Garden, a San Francisco based startup - who could be to mobile data what Skype was to telephone calls - understood from the beginning how important it was to build a community around its disruptive idea.

But how can you do this when you're also running a startup, coding a product and making deals with your first strategic partners?

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