Content is king: easy & simple ways to curate relevant content

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Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content.

These are the slides of the talk our Co-Founder & CEO, Guillaume Decugis, gave at the Social Media for Non-Profits conference on June 11, 2014 at the Microsoft campus in Mountain View.

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Content is king: easy & simple ways to curate relevant content

  1. 1. @gdecugis Content is King: Easy & Simple Ways to Curate Relevant Content Guillaume Decugis Co-Founder & CEO – Scoop.it
  2. 2. @gdecugis Content is King “How you gather, manage and use information will determine whether you win or lose.” Bill Gates
  3. 3. @gdecugis What great content can do for you  Demonstrate Thought Leadership
  4. 4. @gdecugis What great content can do for you  Demonstrate Thought Leadership  Engage your community
  5. 5. @gdecugis What great content can do for you  Demonstrate Thought Leadership  Engage your community  Grow your Website SEO, traffic & leads
  6. 6. @gdecugis What great content can do for you  Demonstrate Thought Leadership  Engage your community  Grow your Website SEO, traffic & leads  Make your organization smarter
  7. 7. @gdecugis Knowledge: are you in control? Social Media Publishing Community Manager Content Marketing Marketing team Knowledge Sharing The whole organization Web 1.0 Webmaster
  8. 8. @gdecugis But how can I create all the content I need?
  9. 9. @gdecugis But how can I create all the content I need?
  10. 10. @gdecugis Start by what you read  Who could learn from it?  What is it about?  Define your topics
  11. 11. @gdecugis Discover more content like this easily 1 Discover
  12. 12. @gdecugis Select the best and add value 2 Curate 1 Discover Your Content Curation Hub
  13. 13. @gdecugis Distribute 3 Publish 2 Curate 1 Discover
  14. 14. @gdecugis Distribute. And amplify. 3 Publish 2 Curate 1 Discover
  15. 15. @gdecugis BEST PRACTICES & TIPS
  16. 16. @gdecugis Leverage free/freemium tools for discovery Topic-based content. Articles about the people in your network. Organize and read RSS feeds. Content relevant to your keywords. + relevant content already curated by the Scoop.it community.
  17. 17. @gdecugis Leverage daily email summaries
  18. 18. @gdecugis Leverage Time Shifting  Save promising content for later.
  19. 19. @gdecugis Leverage mobile
  20. 20. @gdecugis Sharing is not enough: you need a content hub.  Social content = short-lived  140 characters (– title – url) to add context.  Drive audience away; not to your own site.  No opportunity to convert.  No opportunity to show related content.  No traffic from search.
  21. 21. @gdecugis Sharing is not enough: you need a content hub.  My curated content is now archived and will be discovered and reshared in the future.  It receives targeted traffic from search.  My own context is displayed (eg: what it means for my audience)  I can add conversion & engagement CTA’s.
  22. 22. @gdecugis Add Value British Education Experts: 'Empathy Must Be Integrated Into School Curriculum' A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...] This is content:
  23. 23. @gdecugis So what? Add Value British Education Experts: 'Empathy Must Be Integrated Into School Curriculum' A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...] This is shared content:
  24. 24. @gdecugis Add Value This is curated content:  It’s in a precise context (changemaking)  An insight is added to make the connection (how well a person commands change = critical success factor in education)  Related articles are expanding on the same topic (how education affects change, how to educate changemakers, etc…).  It’s branded
  25. 25. @gdecugis How Content Curation adds value to your readers Selection Contextual aggregation Clarification Summary Connecting the dots Refutation Etc…
  26. 26. @gdecugis Tools are even better when integrated. Discovery Host your curated content Publish & analyze
  27. 27. @gdecugis SAMPLE USE CASES
  28. 28. @gdecugis Create a weekly newsletter with perspective on relevant news Ashoka (Social Entrepreneurship) How to find and publish news that support the “everyone is a change maker” message? While doing a million things at a time?
  29. 29. @gdecugis Create a weekly newsletter with perspective on relevant news Ashoka (Social Entrepreneurship) How to find and publish news that support the “everyone is a change maker” message? While doing a million things at a time? Generate newsletters directly from curated content.
  30. 30. @gdecugis Showcase curated social content University of San Francisco (Education) How to showcase the dynamism of the University’s community?
  31. 31. @gdecugis Showcase curated social content University of San Francisco (Education) How to showcase the dynamism of the University’s community? Curate from the best from #usfca hashtag on Twitter, Instagram, Facebook… Showcase and highlight contributors on a Scoop.it page integrated to the USF Web site. ~1,000 contributors in 9 months. ~5,000 pieces of content shared and amplified.
  32. 32. @gdecugis Showcase your ambassadors Ashoka (Social Entrepreneurship) How to tell the story through the Ashoka Fellows?
  33. 33. @gdecugis Showcase your ambassadors Ashoka (Social Entrepreneurship) How to tell the story through the Ashoka Fellows? Create a press review of all the news articles that mention the Ashoka fellows.
  34. 34. @gdecugis Get started Give it a try Or get in touch: @scoopit business@scoop.it Discover Curate Publish

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