SlideShare a Scribd company logo
1 of 33
Download to read offline
The benefits of
Content Curation for SEO
Stuttgart library. Photo by Kraufman/Hörner
Wait… I thought Google hated duplicated content.
How can Content Curation be good for SEO?
The thing is:
Content Curation is NOT duplicated content
Duplicated
• Copy/paste = repeat
• Deprives original content
owner from traffic
• Unethical to content creators
• Infringes copyright
• Adds no value to readers
• Penalized by Google
Curated
• Link to = quote
• Drives traffic to original content
owners
• Beneficial to content creators
• Fair Use legal doctrine
• Adds value to readers
• Valued by Google
(Also watch this video by Google‟s Matt Cutts)
Duplicate content
“Oh! I really like that article.
Let‟s copy/paste all of it on my blog”.
Curated content
“Oh! I really like that article.
I‟m going to share it with my own
insight to engage my audience”.
Click to read through:
-Drives traffic to original site
-Vets original content as worth reading
-Encourages further sharing
Short snippet of the article.
Added commentary from the curator:
context, opinion, perspective, links to other pieces… = value added
Source attribution
New SEO rules
Freshness Relevance
Quality
Fresh Content helps SEO
But Content takes time and money
Type of content Cost to produce Time to produce
Blog 2-4 man hours 1-3 days
Infographic $2,000-$10,000 3-6 weeks
Video $5,000-$150,000 4-12 weeks
White paper 5-20 man days 3-8 weeks
“Content curation helps your freshness
factor”
88% of professionals found content curation helped them find
the time to publish more content
Source: Impact of Content Curation on Business Goals survey
Jason DeMers,
Founder & CEO of the AudienceBloomagency
Source: 6 Facts About Content Curation and SEO You May Not Know
SEO needs relevant content
Content Curation helps you stay focused
on the topics of your niche
Content Curation helps you organize
content for greater relevancy
By categorizing by topic, adding tags and cross-linking.
Content curation will help you rank for the long-tail
keywords / keyword combinations of your niche
Content curation will help you rank for the long-tail
keywords / keyword combinations of your niche
SEO Quality: social proof
Publishing curated content will help you
get inbound links
By being a great resource others can point to.
Good content curation drives social
shares
Through shares, retweets or blog links from your
audience…
… and from the authors your curated.
Content Curation is a form of authorship
Google Authorship drives higher visibility in SERP and
more clicks from social graph.
Ok… but is this proven to work?
The Bruce Clay experiment:
or how content curation can rank #1 on Google
0
2
4
6
8
10
12
Automated duplication Editorialized curation Editorialized curation + excerpt from
original
Ranking in Google Search results - benchmark
Source: SEO-Friendly Content Curation in a Post-Panda World
We asked 1,550 professionals:
Did Content Curation help with regards to…
Source:Impact of Content Curation on Business Goals survey
Where Curation Traffic comes from:
data from 65M+ curated posts through Scoop.it
Source: Where content curation traffic comes from
How to:
8 Content Curation best practices for SEO
Focus on well-defined topics
Be relevant & consistent
Source: Where content curation traffic comes from
Curate from reliable sources
“As with all outbound links, it‟s
critical that you‟re linking only
to „good neighborhoods‟”
Jason DeMers,
Founder & CEO of the AudienceBloomagency
Source: 6 Facts About Content Curation and SEO You May Not Know
Keep snippets short
Short snippet of the article.
Add insights
Added commentary from the curator:
context, opinion, perspective, links to other pieces… = value added
Attribute
Source attribution
Share to social networks – including Google+
Integrate Google authorship
with your content curation hub
Get started
Give it a try
Or get in touch:
@scoopit
business@scoop.it
Discover Curate Publish
Some people and content who inspired this
presentation
• Jason DeMers, Founder & CEO of the AudienceBloom
agency: http://sco.lt/6sagxl and http://sco.lt/9Ll2SP
• Chris Dyson, TripleSEO: http://sco.lt/5ba7vd
• GinalucaFiorelli, professional SEO at IloveSEO.net:
http://sco.lt/8GDTN3
• Matt Cutts, Google: http://sco.lt/9KuGP3

More Related Content

What's hot

Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...
Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...
Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...HubSpot
 
Marketing Detox: Getting Off Google AdWords PPC Crack Addiction
Marketing Detox: Getting Off Google AdWords PPC Crack AddictionMarketing Detox: Getting Off Google AdWords PPC Crack Addiction
Marketing Detox: Getting Off Google AdWords PPC Crack AddictionHubSpot
 
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Dan Galante
 
How to curate content for better engagement
How to curate content for better engagementHow to curate content for better engagement
How to curate content for better engagementBuzzSumo
 
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldContent Marketing World: Training with Content Marketing Jedi Masters #CMWorld
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
 
Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry FeldmanInsiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry FeldmanBuzzSumo
 
Webinar: How to Become Socially Savvy While Remaining Compliant
Webinar: How to Become Socially Savvy While Remaining Compliant Webinar: How to Become Socially Savvy While Remaining Compliant
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
 
How to build and implement a lean content strategy
How to build and implement a lean content strategyHow to build and implement a lean content strategy
How to build and implement a lean content strategyScoop.it
 
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
 
The Content Marketing Revolution: Trends You Need to Know
The Content Marketing Revolution: Trends You Need to KnowThe Content Marketing Revolution: Trends You Need to Know
The Content Marketing Revolution: Trends You Need to KnowBuzzSumo
 
LinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn
 
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpot
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotFlexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpot
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotHubSpot
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWill Davis
 
Live Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
Live Webcast: How to Get More Out of Your LinkedIn Sponsored UpdatesLive Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
Live Webcast: How to Get More Out of Your LinkedIn Sponsored UpdatesLinkedIn
 
How to Create a Content Marketing Tactical Plan for LinkedIn
How to Create a Content Marketing Tactical Plan for LinkedInHow to Create a Content Marketing Tactical Plan for LinkedIn
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
 
Google Grants: The Biggest Missed Opportunity in Non-Profit Marketing
Google Grants: The Biggest Missed Opportunity in Non-Profit MarketingGoogle Grants: The Biggest Missed Opportunity in Non-Profit Marketing
Google Grants: The Biggest Missed Opportunity in Non-Profit MarketingHubSpot
 
How engaging content can drive revenue
How engaging content can drive revenueHow engaging content can drive revenue
How engaging content can drive revenueStickyeyes
 
Build a better blog
Build a better blogBuild a better blog
Build a better blogHugh Culver
 
Live Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLive Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLinkedIn
 
Best Of SEJ Summit: Duane Forrester on the Future of Voice Search
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchBest Of SEJ Summit: Duane Forrester on the Future of Voice Search
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
 

What's hot (20)

Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...
Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...
Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...
 
Marketing Detox: Getting Off Google AdWords PPC Crack Addiction
Marketing Detox: Getting Off Google AdWords PPC Crack AddictionMarketing Detox: Getting Off Google AdWords PPC Crack Addiction
Marketing Detox: Getting Off Google AdWords PPC Crack Addiction
 
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
Takeways from My #Bizheroes Chat :Building and Maintaining a LinkedIn Audienc...
 
How to curate content for better engagement
How to curate content for better engagementHow to curate content for better engagement
How to curate content for better engagement
 
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldContent Marketing World: Training with Content Marketing Jedi Masters #CMWorld
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld
 
Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry FeldmanInsiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
Insiders' Guide to Content Amplification with BuzzSumo and Barry Feldman
 
Webinar: How to Become Socially Savvy While Remaining Compliant
Webinar: How to Become Socially Savvy While Remaining Compliant Webinar: How to Become Socially Savvy While Remaining Compliant
Webinar: How to Become Socially Savvy While Remaining Compliant
 
How to build and implement a lean content strategy
How to build and implement a lean content strategyHow to build and implement a lean content strategy
How to build and implement a lean content strategy
 
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...
 
The Content Marketing Revolution: Trends You Need to Know
The Content Marketing Revolution: Trends You Need to KnowThe Content Marketing Revolution: Trends You Need to Know
The Content Marketing Revolution: Trends You Need to Know
 
LinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master Class
 
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpot
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpotFlexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpot
Flexible Foam Company MDI Drops Pay-Per-Click and Saves Time with HubSpot
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media Efforts
 
Live Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
Live Webcast: How to Get More Out of Your LinkedIn Sponsored UpdatesLive Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
Live Webcast: How to Get More Out of Your LinkedIn Sponsored Updates
 
How to Create a Content Marketing Tactical Plan for LinkedIn
How to Create a Content Marketing Tactical Plan for LinkedInHow to Create a Content Marketing Tactical Plan for LinkedIn
How to Create a Content Marketing Tactical Plan for LinkedIn
 
Google Grants: The Biggest Missed Opportunity in Non-Profit Marketing
Google Grants: The Biggest Missed Opportunity in Non-Profit MarketingGoogle Grants: The Biggest Missed Opportunity in Non-Profit Marketing
Google Grants: The Biggest Missed Opportunity in Non-Profit Marketing
 
How engaging content can drive revenue
How engaging content can drive revenueHow engaging content can drive revenue
How engaging content can drive revenue
 
Build a better blog
Build a better blogBuild a better blog
Build a better blog
 
Live Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedInLive Webinar: Mastering Content Marketing on LinkedIn
Live Webinar: Mastering Content Marketing on LinkedIn
 
Best Of SEJ Summit: Duane Forrester on the Future of Voice Search
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchBest Of SEJ Summit: Duane Forrester on the Future of Voice Search
Best Of SEJ Summit: Duane Forrester on the Future of Voice Search
 

Similar to Benefits of content curation for seo

Publicity Club of Chicago Semiar
Publicity Club of Chicago SemiarPublicity Club of Chicago Semiar
Publicity Club of Chicago SemiarOrbit Media Studios
 
#WeBlogMCR - Get your blog seen
#WeBlogMCR - Get your blog seen#WeBlogMCR - Get your blog seen
#WeBlogMCR - Get your blog seenRichard Wood
 
Ethical Search Engine Optimization | White Hat SEO Tips and Techniques
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesEthical Search Engine Optimization | White Hat SEO Tips and Techniques
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
 
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
 
The Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL MarketingThe Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL MarketingKeith Terrell
 
How to get more Organic Links from your Content
How to get more Organic Links from your ContentHow to get more Organic Links from your Content
How to get more Organic Links from your ContentInes Bahr
 
How to get more organic links from your content
How to get more organic links from your content How to get more organic links from your content
How to get more organic links from your content GetApp
 
Georgetown University Guest lecture on SEO and online marketing
Georgetown University Guest lecture on SEO and online marketingGeorgetown University Guest lecture on SEO and online marketing
Georgetown University Guest lecture on SEO and online marketingWO Strategies
 
The Future of SEO: 5 Ways to Adapt Your Content for 2016
The Future of SEO: 5 Ways to Adapt Your Content for 2016The Future of SEO: 5 Ways to Adapt Your Content for 2016
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014Rand Fishkin
 
Google’s New Rules for Press Releases
Google’s New Rules for Press ReleasesGoogle’s New Rules for Press Releases
Google’s New Rules for Press ReleasesSally Falkow
 
Linkbuilding in SEO - Short introduction
Linkbuilding in SEO - Short introductionLinkbuilding in SEO - Short introduction
Linkbuilding in SEO - Short introductionBen Moll
 
5 Methods to Get More Backlinks to Your Site
5 Methods to Get More Backlinks to Your Site5 Methods to Get More Backlinks to Your Site
5 Methods to Get More Backlinks to Your Sitesemrush_webinars
 
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYLinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
 
How to Increase Your Domain Authority
How to Increase Your Domain AuthorityHow to Increase Your Domain Authority
How to Increase Your Domain AuthorityOrbit Media Studios
 
Understanding Search Engine Optimization and Analytics for Law Firms
Understanding Search Engine Optimization and Analytics for Law FirmsUnderstanding Search Engine Optimization and Analytics for Law Firms
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
 
Ungagged London 2015 Presentation - Traffic Hacks
Ungagged London 2015 Presentation - Traffic HacksUngagged London 2015 Presentation - Traffic Hacks
Ungagged London 2015 Presentation - Traffic HacksRoland Frasier
 
Seo social media_2013
Seo social media_2013Seo social media_2013
Seo social media_2013Sophie Massé
 

Similar to Benefits of content curation for seo (20)

Publicity Club of Chicago Semiar
Publicity Club of Chicago SemiarPublicity Club of Chicago Semiar
Publicity Club of Chicago Semiar
 
#WeBlogMCR - Get your blog seen
#WeBlogMCR - Get your blog seen#WeBlogMCR - Get your blog seen
#WeBlogMCR - Get your blog seen
 
Ethical Search Engine Optimization | White Hat SEO Tips and Techniques
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesEthical Search Engine Optimization | White Hat SEO Tips and Techniques
Ethical Search Engine Optimization | White Hat SEO Tips and Techniques
 
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...
 
Content jam 2012
Content jam 2012Content jam 2012
Content jam 2012
 
The Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL MarketingThe Social Savior - SEO results from SOCIAL Marketing
The Social Savior - SEO results from SOCIAL Marketing
 
Content is the New Search + Social Media (sort of)
Content is the New Search + Social Media (sort of)Content is the New Search + Social Media (sort of)
Content is the New Search + Social Media (sort of)
 
How to get more Organic Links from your Content
How to get more Organic Links from your ContentHow to get more Organic Links from your Content
How to get more Organic Links from your Content
 
How to get more organic links from your content
How to get more organic links from your content How to get more organic links from your content
How to get more organic links from your content
 
Georgetown University Guest lecture on SEO and online marketing
Georgetown University Guest lecture on SEO and online marketingGeorgetown University Guest lecture on SEO and online marketing
Georgetown University Guest lecture on SEO and online marketing
 
The Future of SEO: 5 Ways to Adapt Your Content for 2016
The Future of SEO: 5 Ways to Adapt Your Content for 2016The Future of SEO: 5 Ways to Adapt Your Content for 2016
The Future of SEO: 5 Ways to Adapt Your Content for 2016
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014
 
Google’s New Rules for Press Releases
Google’s New Rules for Press ReleasesGoogle’s New Rules for Press Releases
Google’s New Rules for Press Releases
 
Linkbuilding in SEO - Short introduction
Linkbuilding in SEO - Short introductionLinkbuilding in SEO - Short introduction
Linkbuilding in SEO - Short introduction
 
5 Methods to Get More Backlinks to Your Site
5 Methods to Get More Backlinks to Your Site5 Methods to Get More Backlinks to Your Site
5 Methods to Get More Backlinks to Your Site
 
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYLinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NY
 
How to Increase Your Domain Authority
How to Increase Your Domain AuthorityHow to Increase Your Domain Authority
How to Increase Your Domain Authority
 
Understanding Search Engine Optimization and Analytics for Law Firms
Understanding Search Engine Optimization and Analytics for Law FirmsUnderstanding Search Engine Optimization and Analytics for Law Firms
Understanding Search Engine Optimization and Analytics for Law Firms
 
Ungagged London 2015 Presentation - Traffic Hacks
Ungagged London 2015 Presentation - Traffic HacksUngagged London 2015 Presentation - Traffic Hacks
Ungagged London 2015 Presentation - Traffic Hacks
 
Seo social media_2013
Seo social media_2013Seo social media_2013
Seo social media_2013
 

More from Scoop.it

A step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligenceA step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligenceScoop.it
 
6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automationScoop.it
 
How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketingScoop.it
 
Content is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant contentContent is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant contentScoop.it
 
1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!Scoop.it
 
Why lean is the future of content marketing
Why lean is the future of content marketing Why lean is the future of content marketing
Why lean is the future of content marketing Scoop.it
 
The future of brands as media
The future of brands as mediaThe future of brands as media
The future of brands as mediaScoop.it
 
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsLinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsScoop.it
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
 
Learning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian RhythmLearning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian RhythmScoop.it
 
Solving Blogging for Startups
Solving Blogging for StartupsSolving Blogging for Startups
Solving Blogging for StartupsScoop.it
 
Why content curation is a new form of communication
Why content curation is a new form of communicationWhy content curation is a new form of communication
Why content curation is a new form of communicationScoop.it
 
Publishing by Curation is Rewarding
Publishing by Curation is RewardingPublishing by Curation is Rewarding
Publishing by Curation is RewardingScoop.it
 
Inventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big dataInventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big dataScoop.it
 
The 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.itThe 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.itScoop.it
 
Survival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional DevelopmentSurvival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional DevelopmentScoop.it
 
Scoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic GrowthScoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic GrowthScoop.it
 
Scoop those slides!
Scoop those slides!Scoop those slides!
Scoop those slides!Scoop.it
 
Scoop.it everywhere
Scoop.it everywhereScoop.it everywhere
Scoop.it everywhereScoop.it
 

More from Scoop.it (20)

A step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligenceA step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligence
 
6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation
 
How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketing
 
Content is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant contentContent is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant content
 
1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!
 
Why lean is the future of content marketing
Why lean is the future of content marketing Why lean is the future of content marketing
Why lean is the future of content marketing
 
The future of brands as media
The future of brands as mediaThe future of brands as media
The future of brands as media
 
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsLinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBs
 
Learning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian RhythmLearning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian Rhythm
 
Solving Blogging for Startups
Solving Blogging for StartupsSolving Blogging for Startups
Solving Blogging for Startups
 
Why content curation is a new form of communication
Why content curation is a new form of communicationWhy content curation is a new form of communication
Why content curation is a new form of communication
 
Publishing by Curation is Rewarding
Publishing by Curation is RewardingPublishing by Curation is Rewarding
Publishing by Curation is Rewarding
 
Inventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big dataInventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big data
 
The 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.itThe 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.it
 
Survival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional DevelopmentSurvival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional Development
 
Scoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic GrowthScoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic Growth
 
Scoop those slides!
Scoop those slides!Scoop those slides!
Scoop those slides!
 
Scoop.it everywhere
Scoop.it everywhereScoop.it everywhere
Scoop.it everywhere
 

Recently uploaded

TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 

Recently uploaded (20)

TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 

Benefits of content curation for seo

  • 1. The benefits of Content Curation for SEO Stuttgart library. Photo by Kraufman/Hörner
  • 2. Wait… I thought Google hated duplicated content. How can Content Curation be good for SEO?
  • 3. The thing is: Content Curation is NOT duplicated content Duplicated • Copy/paste = repeat • Deprives original content owner from traffic • Unethical to content creators • Infringes copyright • Adds no value to readers • Penalized by Google Curated • Link to = quote • Drives traffic to original content owners • Beneficial to content creators • Fair Use legal doctrine • Adds value to readers • Valued by Google (Also watch this video by Google‟s Matt Cutts)
  • 4. Duplicate content “Oh! I really like that article. Let‟s copy/paste all of it on my blog”.
  • 5. Curated content “Oh! I really like that article. I‟m going to share it with my own insight to engage my audience”. Click to read through: -Drives traffic to original site -Vets original content as worth reading -Encourages further sharing Short snippet of the article. Added commentary from the curator: context, opinion, perspective, links to other pieces… = value added Source attribution
  • 6. New SEO rules Freshness Relevance Quality
  • 8. But Content takes time and money Type of content Cost to produce Time to produce Blog 2-4 man hours 1-3 days Infographic $2,000-$10,000 3-6 weeks Video $5,000-$150,000 4-12 weeks White paper 5-20 man days 3-8 weeks
  • 9. “Content curation helps your freshness factor” 88% of professionals found content curation helped them find the time to publish more content Source: Impact of Content Curation on Business Goals survey Jason DeMers, Founder & CEO of the AudienceBloomagency Source: 6 Facts About Content Curation and SEO You May Not Know
  • 11. Content Curation helps you stay focused on the topics of your niche
  • 12. Content Curation helps you organize content for greater relevancy By categorizing by topic, adding tags and cross-linking.
  • 13. Content curation will help you rank for the long-tail keywords / keyword combinations of your niche
  • 14. Content curation will help you rank for the long-tail keywords / keyword combinations of your niche
  • 16. Publishing curated content will help you get inbound links By being a great resource others can point to.
  • 17. Good content curation drives social shares Through shares, retweets or blog links from your audience… … and from the authors your curated.
  • 18. Content Curation is a form of authorship Google Authorship drives higher visibility in SERP and more clicks from social graph.
  • 19. Ok… but is this proven to work?
  • 20. The Bruce Clay experiment: or how content curation can rank #1 on Google 0 2 4 6 8 10 12 Automated duplication Editorialized curation Editorialized curation + excerpt from original Ranking in Google Search results - benchmark Source: SEO-Friendly Content Curation in a Post-Panda World
  • 21. We asked 1,550 professionals: Did Content Curation help with regards to… Source:Impact of Content Curation on Business Goals survey
  • 22. Where Curation Traffic comes from: data from 65M+ curated posts through Scoop.it Source: Where content curation traffic comes from
  • 23. How to: 8 Content Curation best practices for SEO
  • 25. Be relevant & consistent Source: Where content curation traffic comes from
  • 26. Curate from reliable sources “As with all outbound links, it‟s critical that you‟re linking only to „good neighborhoods‟” Jason DeMers, Founder & CEO of the AudienceBloomagency Source: 6 Facts About Content Curation and SEO You May Not Know
  • 27. Keep snippets short Short snippet of the article.
  • 28. Add insights Added commentary from the curator: context, opinion, perspective, links to other pieces… = value added
  • 30. Share to social networks – including Google+
  • 31. Integrate Google authorship with your content curation hub
  • 32. Get started Give it a try Or get in touch: @scoopit business@scoop.it Discover Curate Publish
  • 33. Some people and content who inspired this presentation • Jason DeMers, Founder & CEO of the AudienceBloom agency: http://sco.lt/6sagxl and http://sco.lt/9Ll2SP • Chris Dyson, TripleSEO: http://sco.lt/5ba7vd • GinalucaFiorelli, professional SEO at IloveSEO.net: http://sco.lt/8GDTN3 • Matt Cutts, Google: http://sco.lt/9KuGP3