Cum te poti promova si cum potivinde intr-o piata de 5 miliarde de            persoane?           Aurelian POPA           ...
Sumar•   Istorie•   Definitions•   Statistici•   AppStore•   Mobile Web•   M-Advertising•   M-Commerce
MOTTO• We understand that the new rule is mobile  first. Mobile first in everything. “                                ???
MOTTO• We understand that the new rule is mobile  first. Mobile first in everything. Mobile first in  terms of application...
Istorie• Americal Idol + AT&T == SMS Love (voting)  (21 Jan – 21 May 2003)• 7.5 Mil SMSes• 38% of senders, their first SMS...
Istorie•   June 2001 -- 30K SMS/Mo (whole US)•   June 2004 – 2.8 Bln./Mo•   (June 2004) – 180 Mil subs in US•   15 SMS/sub...
Istorie• The History Channel – early 2004• “The Barbarians”• SMS reminders trough Empocket
Istorie• McDonalds – 2005• Free McFlurry• SMS “McFlurry” to 7326
Definitie• Mobile Marketing -- “The use of wireless  media as an integrated content delivery and  direct response vehicle ...
Definitie (cont)• Mobile devices (not only phones)• Direct response vehicles  – SMS, MMS, USSD  – Mobile Internet  – Mobil...
Statistici
Statistici
Statistici• Experian Study – mid 2008• 850 Mil PCs, 1.3 Bln fixed land lines phones  and 1.5 Bln TV sets• 2.7 Bln Mobile P...
Statistici• Ideology Study – early 2011• 2+ Bln Internet connected computers  wordwide• Almost 6 bln open mobile accounts
???
Mary Meeker
Statistici
Statistici
AppStore -- iPhone
AppStore -- iPhone
AppStore – iPhone
AppStore – iPhone
AppStore -- iPhone• Jan 2011 / 350k users / 10 Bln. App dwnls• Jun 2011 / 425k users / 14 Bln. App dwnls• July 2011 / 500k...
Mobile Web• The web experienced on a mobile device• The Mobile browser is the Cinderella app of  the mobile apps• See my p...
Mobile Web
Mobile Web
Mobile Web
Mai tare ca Email Marketing-ul•   SMS/MMS•   Deliverability rate 99%+•   24h Open rate – 98%•   60 mins resp rate – aprox ...
M-Commerce• Mobile Device becomes a payment device• When you leave your house: car keys, wallet,  mobile (could be that th...
M-Commerce•   Coupons/Reviews/Specials/Pay-by-SMS•   Geolocation (proximity)•   Easy Tracking•   QR/2D codes•   Google Loc...
M-Commerce•   Magento               •   Quantum•   mPoria                •   Infogain•   AspDotNetStorefront   •   Zoovy• ...
M-Commerce
M-Advertising•   Adwords•   AdMob•   TapJoy•   SkyTap
M-Advertising•   Pay Per Click•   Pay Per Call•   Pay Per Download•   Pay Per View
Salesfunnel 101•   Frontend (lead capture, free-low $$$)•   Mid (mid $$$)•   Backend (high priced ticket)•   Continuity•  ...
De unde cifra de 5 Miliarde?
Reminder• Maine• How to build a mobile web site from scratch?• (Visual Studio 2010 + Windows Phone  Emulator)
Intrebari?
Resurse•   Landing Page Optimization – Tim Ash•   Long Tail – Chris Anderson•   Black Swan – Taleb•   Freakonomics/Super –...
Mobile marketing final
Upcoming SlideShare
Loading in …5
×

Mobile marketing final

343 views
290 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
343
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile marketing final

  1. 1. Cum te poti promova si cum potivinde intr-o piata de 5 miliarde de persoane? Aurelian POPA aurelian.ro
  2. 2. Sumar• Istorie• Definitions• Statistici• AppStore• Mobile Web• M-Advertising• M-Commerce
  3. 3. MOTTO• We understand that the new rule is mobile first. Mobile first in everything. “ ???
  4. 4. MOTTO• We understand that the new rule is mobile first. Mobile first in everything. Mobile first in terms of applications. Most first in terms of the way people use things. And it means … that we have a role now to inform, to educate through all these devices.“ Eric Schmidt, CEO Google Feb 2010
  5. 5. Istorie• Americal Idol + AT&T == SMS Love (voting) (21 Jan – 21 May 2003)• 7.5 Mil SMSes• 38% of senders, their first SMS ever• 5000% increase from first episode to last
  6. 6. Istorie• June 2001 -- 30K SMS/Mo (whole US)• June 2004 – 2.8 Bln./Mo• (June 2004) – 180 Mil subs in US• 15 SMS/subs/Mo avg.
  7. 7. Istorie• The History Channel – early 2004• “The Barbarians”• SMS reminders trough Empocket
  8. 8. Istorie• McDonalds – 2005• Free McFlurry• SMS “McFlurry” to 7326
  9. 9. Definitie• Mobile Marketing -- “The use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program.” Mobile Marketing Association
  10. 10. Definitie (cont)• Mobile devices (not only phones)• Direct response vehicles – SMS, MMS, USSD – Mobile Internet – Mobile Apps
  11. 11. Statistici
  12. 12. Statistici
  13. 13. Statistici• Experian Study – mid 2008• 850 Mil PCs, 1.3 Bln fixed land lines phones and 1.5 Bln TV sets• 2.7 Bln Mobile Phones (70% of entire world’s population)• Compare with 2001 – 13%
  14. 14. Statistici• Ideology Study – early 2011• 2+ Bln Internet connected computers wordwide• Almost 6 bln open mobile accounts
  15. 15. ???
  16. 16. Mary Meeker
  17. 17. Statistici
  18. 18. Statistici
  19. 19. AppStore -- iPhone
  20. 20. AppStore -- iPhone
  21. 21. AppStore – iPhone
  22. 22. AppStore – iPhone
  23. 23. AppStore -- iPhone• Jan 2011 / 350k users / 10 Bln. App dwnls• Jun 2011 / 425k users / 14 Bln. App dwnls• July 2011 / 500k users / 15 Bln. App dwnls• 30 Mln app downloads / 24h• Avg 60 daily downloads / app• $40 Mln pie to eat from EACH DAY
  24. 24. Mobile Web• The web experienced on a mobile device• The Mobile browser is the Cinderella app of the mobile apps• See my presentation tomorrow
  25. 25. Mobile Web
  26. 26. Mobile Web
  27. 27. Mobile Web
  28. 28. Mai tare ca Email Marketing-ul• SMS/MMS• Deliverability rate 99%+• 24h Open rate – 98%• 60 mins resp rate – aprox 25%
  29. 29. M-Commerce• Mobile Device becomes a payment device• When you leave your house: car keys, wallet, mobile (could be that the wallet == mobile?)• Mobile kept within 1-2 meters distance range• First/last thing you see in the morning/evening• As private as tooth brush
  30. 30. M-Commerce• Coupons/Reviews/Specials/Pay-by-SMS• Geolocation (proximity)• Easy Tracking• QR/2D codes• Google Local/Google Voice
  31. 31. M-Commerce• Magento • Quantum• mPoria • Infogain• AspDotNetStorefront • Zoovy• Digby • Marketlive• Cart2Mobile• iCongo• DemandWare
  32. 32. M-Commerce
  33. 33. M-Advertising• Adwords• AdMob• TapJoy• SkyTap
  34. 34. M-Advertising• Pay Per Click• Pay Per Call• Pay Per Download• Pay Per View
  35. 35. Salesfunnel 101• Frontend (lead capture, free-low $$$)• Mid (mid $$$)• Backend (high priced ticket)• Continuity• LCV• CA• ePC
  36. 36. De unde cifra de 5 Miliarde?
  37. 37. Reminder• Maine• How to build a mobile web site from scratch?• (Visual Studio 2010 + Windows Phone Emulator)
  38. 38. Intrebari?
  39. 39. Resurse• Landing Page Optimization – Tim Ash• Long Tail – Chris Anderson• Black Swan – Taleb• Freakonomics/Super – Levitt & Budner• Weird.com• BusinessInsiders.com

×