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Sumar• Istorie• Definitions• Statistici• AppStore• Mobile Web• M-Advertising• M-Commerce
MOTTO• We understand that the new rule is mobile first. Mobile first in everything. “ ???
MOTTO• We understand that the new rule is mobile first. Mobile first in everything. Mobile first in terms of applications. Most first in terms of the way people use things. And it means … that we have a role now to inform, to educate through all these devices.“ Eric Schmidt, CEO Google Feb 2010
Istorie• Americal Idol + AT&T == SMS Love (voting) (21 Jan – 21 May 2003)• 7.5 Mil SMSes• 38% of senders, their first SMS ever• 5000% increase from first episode to last
Istorie• June 2001 -- 30K SMS/Mo (whole US)• June 2004 – 2.8 Bln./Mo• (June 2004) – 180 Mil subs in US• 15 SMS/subs/Mo avg.
Istorie• The History Channel – early 2004• “The Barbarians”• SMS reminders trough Empocket
Definitie• Mobile Marketing -- “The use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program.” Mobile Marketing Association
Definitie (cont)• Mobile devices (not only phones)• Direct response vehicles – SMS, MMS, USSD – Mobile Internet – Mobile Apps
Mai tare ca Email Marketing-ul• SMS/MMS• Deliverability rate 99%+• 24h Open rate – 98%• 60 mins resp rate – aprox 25%
M-Commerce• Mobile Device becomes a payment device• When you leave your house: car keys, wallet, mobile (could be that the wallet == mobile?)• Mobile kept within 1-2 meters distance range• First/last thing you see in the morning/evening• As private as tooth brush