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Maximizing web 2.0 and other social media tools


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Enhancing Science Communication through Social Media

Enhancing Science Communication through Social Media

Published in: Social Media, Technology, Business

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  • 1. Communicating Science to non- technical audiences: Maximizing web 2.0 and other social media tools Dorine odongo 15th May, 2013
  • 2. What is social media/web 2.0? •interactive •web-based •people •share information • collaborate online •Is primarily a social, rather than a technological evolution.
  • 3. The social media landscape People, content, access, impact, participation Social media Approaches Tools Curate, publish, collaborate, network, aggregate
  • 4. 5 ways researchers can use social media: Building own toolkit Social networking Collaborating on the internet Contributing to the internet Content aggregation and curation incorporating strategic use in organisation
  • 5. Social networking Key features: - create profiles - find people with common interests - share content •Individuals connecting and communicating around a common interest using online tools •Real time updates
  • 6. Collaborating on the internet • Collaboration tools refer to social media applications that facilitate the interactions of working groups online • provide group members with more options for obtaining, changing and sharing knowledge within the group
  • 7. • collaboration is supported by groupware tools at four basic levels: Content management collaboration conferencing communication
  • 8. • Communication- e.g. D-groups and list serve – A list serve is an e-mail based tool that allows groups of people to be easily connected together for discussions and information exchange – key feature message sent to the listserv, all the listserv subscribers automatically receive the message in their e- mail inbox • Conferencing e-.g. using video conferencing
  • 9. • Collaboration – e.g. through wikis, allows members to add, modify and re-shape each other's work. – Example: joint proposal writing online • Content Management- allowing members to create, share and organize content
  • 10. Contributing to the Internet • Creating and publishing user -generated content • level of expertise required is low • tools allow users to voice their expertise: publish articles, include links, publish video and images, and even small audio recordings
  • 11. Tools Podcasting and online radio • distributing audio files over the Internet • users access by subscribing and downloading them. • anyone with internet access can create their own content, and people have more choices of types of content they can get Blogs • shorter and less formal than scientific articles • more accessible to a non-expert audience • Dynamic-can be easily and frequently updated • Enables one to have visibility and a presence on the web,
  • 12. A large amount of information is generated on the Internet every day There are a number of key strategies for working with this content using social media Instead of users checking on the website for new content, the content reaches the user through a feed reader or aggregated onto a central website. Content Aggregation and curation
  • 13. Aggregation: consolidate information into one place. How? Subscribing to content from the web and having it come to one central place cuts down on the time to visit many sites. –ability to subscribe to website content is provided by a “feed”-.
  • 14. Using feeds- a stream of information over the Internet Feeds enable users to have an overview of dynamically published content drawn from many sites in one place on your computer Curation takes the feed and adds value by selecting, sorting, annotating and organizing content.
  • 15. organizing, filtering and “making sense of” information on the web Sharing that content with your network Example? Content curation Content curation adds value to information.
  • 16. . compiles news feeds from a variety of online sources for the user to customize and share with others Feedly
  • 17. tagging and book marking –web supports production and sharing of both formal and informal content, –Thus, directories increasingly complicated to produce and maintain. –Tagging: human indexing of material on the Web, in order to make it easier to find and share –Tagging provides content with context and meaning
  • 18. –Social bookmarking is one of the ways in which users on the web use tagging to share and aggregate their knowledge. –Social bookmarking allows users to: save web pages address on the web; under a personal account; tag each page with keywords
  • 19. Building own toolkit –Developing a social media strategy to incorporated strategic use in organisation –Issues to consider: • What are the audiences you want to reach out? • What are your communication objectives? • What are the key messages you want to convey? • What are the tools you will use and for what purposes?
  • 20. Audiences to reach: policy makers, researchers Organisational Objectives Communication Objectives Generate evidence to support policy and decision making through the research programmes Build awareness and publicity about our programmes and projects- Facilitate use of research outputs Building own toolkit
  • 21. Key messages for audience: – Training opportunities available – Courses offered and scheduling – Advantages of these courses Tools: – Social Networking sites- Building on-line communities, connecting with stakeholders, networking, – Image and Video sharing-posting tutorials, sharing slides
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