Communicating Science to non-
technical audiences: Maximizing
web 2.0 and other social media
tools
Dorine odongo
15th May,...
What is social media/web 2.0?
•interactive
•web-based
•people
•share information
• collaborate online
•Is primarily a soci...
The social media landscape
People, content, access, impact, participation
Social media
Approaches
Tools
Curate, publish, c...
5 ways researchers can use social media:
Building own toolkit
Social
networking
Collaborating on
the internet
Contributing...
Social networking
Key features:
- create profiles
- find people with
common interests
- share content
•Individuals connect...
Collaborating on the internet
• Collaboration tools refer to social media
applications that facilitate the interactions of...
• collaboration is supported by groupware tools at
four basic levels:
Content
management
collaboration
conferencing
commun...
• Communication- e.g. D-groups and list serve
– A list serve is an e-mail based tool that allows groups of
people to be ea...
• Collaboration – e.g. through wikis, allows members
to add, modify and re-shape each other's work.
– Example: joint propo...
Contributing to the Internet
• Creating and publishing user -generated
content
• level of expertise required is low
• tool...
Tools
Podcasting and
online radio
• distributing audio files over the Internet
• users access by subscribing and
downloadi...
A large amount of information is generated on the
Internet every day
There are a number of key strategies for working
with...
Aggregation: consolidate information into
one place. How?
Subscribing to content from the web and
having it come to one ce...
Using feeds- a stream of information over the
Internet
Feeds enable users to have an overview of
dynamically published con...
organizing, filtering and “making sense of”
information on the web
Sharing that content with your network
Example?
Content...
.
compiles news feeds from a
variety of online sources for
the user to customize and
share with others
Feedly
tagging and book marking
–web supports production and sharing of both
formal and informal content,
–Thus, directories incr...
–Social bookmarking is one of the ways in
which users on the web use tagging to
share and aggregate their knowledge.
–Soci...
Building own toolkit
–Developing a social media strategy to
incorporated strategic use in organisation
–Issues to consider...
Audiences to reach: policy makers, researchers
Organisational
Objectives
Communication
Objectives
Generate evidence to
sup...
Key messages for audience:
– Training opportunities available
– Courses offered and scheduling
– Advantages of these cours...
http://weadapt.org/placemarks/maps/view/537
www.scinnovent.org
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Maximizing web 2.0 and other social media tools

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Enhancing Science Communication through Social Media

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Maximizing web 2.0 and other social media tools

  1. 1. Communicating Science to non- technical audiences: Maximizing web 2.0 and other social media tools Dorine odongo 15th May, 2013
  2. 2. What is social media/web 2.0? •interactive •web-based •people •share information • collaborate online •Is primarily a social, rather than a technological evolution.
  3. 3. The social media landscape People, content, access, impact, participation Social media Approaches Tools Curate, publish, collaborate, network, aggregate
  4. 4. 5 ways researchers can use social media: Building own toolkit Social networking Collaborating on the internet Contributing to the internet Content aggregation and curation incorporating strategic use in organisation
  5. 5. Social networking Key features: - create profiles - find people with common interests - share content •Individuals connecting and communicating around a common interest using online tools •Real time updates
  6. 6. Collaborating on the internet • Collaboration tools refer to social media applications that facilitate the interactions of working groups online • provide group members with more options for obtaining, changing and sharing knowledge within the group
  7. 7. • collaboration is supported by groupware tools at four basic levels: Content management collaboration conferencing communication
  8. 8. • Communication- e.g. D-groups and list serve – A list serve is an e-mail based tool that allows groups of people to be easily connected together for discussions and information exchange – key feature message sent to the listserv, all the listserv subscribers automatically receive the message in their e- mail inbox • Conferencing e-.g. using video conferencing
  9. 9. • Collaboration – e.g. through wikis, allows members to add, modify and re-shape each other's work. – Example: joint proposal writing online • Content Management- allowing members to create, share and organize content
  10. 10. Contributing to the Internet • Creating and publishing user -generated content • level of expertise required is low • tools allow users to voice their expertise: publish articles, include links, publish video and images, and even small audio recordings
  11. 11. Tools Podcasting and online radio • distributing audio files over the Internet • users access by subscribing and downloading them. • anyone with internet access can create their own content, and people have more choices of types of content they can get Blogs • shorter and less formal than scientific articles • more accessible to a non-expert audience • Dynamic-can be easily and frequently updated • Enables one to have visibility and a presence on the web,
  12. 12. A large amount of information is generated on the Internet every day There are a number of key strategies for working with this content using social media Instead of users checking on the website for new content, the content reaches the user through a feed reader or aggregated onto a central website. Content Aggregation and curation
  13. 13. Aggregation: consolidate information into one place. How? Subscribing to content from the web and having it come to one central place cuts down on the time to visit many sites. –ability to subscribe to website content is provided by a “feed”-.
  14. 14. Using feeds- a stream of information over the Internet Feeds enable users to have an overview of dynamically published content drawn from many sites in one place on your computer Curation takes the feed and adds value by selecting, sorting, annotating and organizing content.
  15. 15. organizing, filtering and “making sense of” information on the web Sharing that content with your network Example? Content curation Content curation adds value to information.
  16. 16. . compiles news feeds from a variety of online sources for the user to customize and share with others Feedly
  17. 17. tagging and book marking –web supports production and sharing of both formal and informal content, –Thus, directories increasingly complicated to produce and maintain. –Tagging: human indexing of material on the Web, in order to make it easier to find and share –Tagging provides content with context and meaning
  18. 18. –Social bookmarking is one of the ways in which users on the web use tagging to share and aggregate their knowledge. –Social bookmarking allows users to: save web pages address on the web; under a personal account; tag each page with keywords
  19. 19. Building own toolkit –Developing a social media strategy to incorporated strategic use in organisation –Issues to consider: • What are the audiences you want to reach out? • What are your communication objectives? • What are the key messages you want to convey? • What are the tools you will use and for what purposes?
  20. 20. Audiences to reach: policy makers, researchers Organisational Objectives Communication Objectives Generate evidence to support policy and decision making through the research programmes Build awareness and publicity about our programmes and projects- Facilitate use of research outputs Building own toolkit
  21. 21. Key messages for audience: – Training opportunities available – Courses offered and scheduling – Advantages of these courses Tools: – Social Networking sites- Building on-line communities, connecting with stakeholders, networking, – Image and Video sharing-posting tutorials, sharing slides
  22. 22. http://weadapt.org/placemarks/maps/view/537
  23. 23. www.scinnovent.org

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