Social Science for Startups - #ProjectWaalhalla

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Designing products and services that change behavior doesn't have to be hard. The secret sauce is understanding how your customers make decisions and how you can help influence these decisions. …

Designing products and services that change behavior doesn't have to be hard. The secret sauce is understanding how your customers make decisions and how you can help influence these decisions.

It’s your job as a startup to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line.

Social Science for Startups is a crash course in doing this.

By unmasking the powerful tricks that our minds play on us, startups can understand their customers' day to day decision making. And then start to influence them….for the better.

#ProjectWaalhalla - Where the rubber meets the road of applying Behavioral Economics to product development and everyday life.

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  • 1. SOCIAL SCIENCE FOR STARTUPS — 2 September, 2013 #projectwaalhallaSCIENCE ROCK STARS
  • 2. SCIENCE ROCK STARS It’s your job as a startup and business to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line. WHY ? Social Science for Startups is a crash course in doing this.
  • 3. WHAT ? SCIENCE ROCK STARS At Social Science for Startups, you’ll start to understand human complex behaviors and learn game-changing insights and concept that you can apply to your business. We will explore what startups and companies can learn from the fields of persuasion and contagion and what this means for growing your company.
  • 4. MAURITS KAPTEIN “People are Different but Consistent” Co-founder and Chief Science Officer of Science Rockstars Assistant Professor - Statistics and Research Methods at Tilburg University SCIENCE ROCK STARS
  • 5. “Our Influence on one Another is Greater Than we Think” SCIENCE ROCK STARS JAMES FOWLER Social scientist specializing in social networks, behavior, evolution, politics, genetics, and big data Professor of Medical Genetics and Political Science at the University of California, San Diego
  • 6. “Applying Behavioral Economics to Product Development & Everyday Life” SCIENCE ROCK STARS STEPHEN WENDELL Behavioral social scientist and simulation modeling expert Principal Scientist a HelloWallet
  • 7. 2 GET YOUR TICKET NOW SCIENCE ROCK STARS SOCIAL SCIENCE FOR STARTUPS — 2 September, 2013 #projectwaalhalla