Your SlideShare is downloading. ×
Social Science for Startups - #ProjectWaalhalla
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Science for Startups - #ProjectWaalhalla

961
views

Published on

Designing products and services that change behavior doesn't have to be hard. The secret sauce is understanding how your customers make decisions and how you can help influence these decisions. …

Designing products and services that change behavior doesn't have to be hard. The secret sauce is understanding how your customers make decisions and how you can help influence these decisions.

It’s your job as a startup to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line.

Social Science for Startups is a crash course in doing this.

By unmasking the powerful tricks that our minds play on us, startups can understand their customers' day to day decision making. And then start to influence them….for the better.

#ProjectWaalhalla - Where the rubber meets the road of applying Behavioral Economics to product development and everyday life.

Published in: Technology, News & Politics

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
961
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL SCIENCE FOR STARTUPS — 2 September, 2013 #projectwaalhallaSCIENCE ROCK STARS
  • 2. SCIENCE ROCK STARS It’s your job as a startup and business to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line. WHY ? Social Science for Startups is a crash course in doing this.
  • 3. WHAT ? SCIENCE ROCK STARS At Social Science for Startups, you’ll start to understand human complex behaviors and learn game-changing insights and concept that you can apply to your business. We will explore what startups and companies can learn from the fields of persuasion and contagion and what this means for growing your company.
  • 4. MAURITS KAPTEIN “People are Different but Consistent” Co-founder and Chief Science Officer of Science Rockstars Assistant Professor - Statistics and Research Methods at Tilburg University SCIENCE ROCK STARS
  • 5. “Our Influence on one Another is Greater Than we Think” SCIENCE ROCK STARS JAMES FOWLER Social scientist specializing in social networks, behavior, evolution, politics, genetics, and big data Professor of Medical Genetics and Political Science at the University of California, San Diego
  • 6. “Applying Behavioral Economics to Product Development & Everyday Life” SCIENCE ROCK STARS STEPHEN WENDELL Behavioral social scientist and simulation modeling expert Principal Scientist a HelloWallet
  • 7. 2 GET YOUR TICKET NOW SCIENCE ROCK STARS SOCIAL SCIENCE FOR STARTUPS — 2 September, 2013 #projectwaalhalla