Workshop Summary BEN Green Profits 14 March 2011

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Workshop Summary BEN Green Profits 14 March 2011

  1. 1. networking+workshop: Green Profits Bordeaux Quay, Bristol 14 March 2011, 6-9pm kindly supported by:
  2. 2. summary of workshop <ul><li>what are the win (for the environment) + win (commercially) opportunities? </li></ul>
  3. 3. General points <ul><li>Carrot and stick approach </li></ul><ul><ul><li>Carrot = reduce costs, increase income, strengthen brand, improve people </li></ul></ul><ul><ul><li>Stick = compliance with standards, legislation and regulations </li></ul></ul>
  4. 4. Reducing operating costs <ul><li>Early planning to cope with reducing natural resources </li></ul><ul><li>May involve initial financial investment to reduce long terms costs e.g. purchasing low energy CPUs/processors </li></ul><ul><li>Tax incentives should be introduced? </li></ul>
  5. 5. Increasing current sales/developing new income streams <ul><li>Tailor your message to different markets and capture new business </li></ul><ul><li>Potential clients/customers with high environmental standards will choose to do business with like-minded companies </li></ul><ul><li>Wealth of opportunities in public sector (buying power/public buildings/large employee base) </li></ul>
  6. 6. Strengthen your reputation <ul><li>Communicate your environmental message to clients/consumers and make this message consistent across the company </li></ul><ul><li>Motivate staff to engage with what you are trying to achieve which reduces perception of green washing” </li></ul>
  7. 7. Compliance with standards and regulations <ul><li>So many different standards – there is a case to create one standard to simplify compliance </li></ul><ul><li>Companies Act 2009 makes directors of companies responsible for the social and environmental impact of their business </li></ul>
  8. 8. Improve effectiveness of employees <ul><li>Sustainability needs to become a genuine part of company culture and brand </li></ul><ul><li>Use training for the whole organisation to ensure the company is internally on board with the message before communicating externally </li></ul><ul><li>Resource efficiency - understanding what your company and its employees want to do and what they can do to be more environmentally sustainable </li></ul>
  9. 9. Challenges (1) <ul><li>Recognise that establishing a good and effective ‘green’ policy is a long term process </li></ul><ul><li>Recognise the challenge of converting established business practices/employees to a new culture/brand identity </li></ul><ul><li>Lots of ‘green’ advice for consumers but accessing advice for businesses seems daunting </li></ul>
  10. 10. Challenges (2) <ul><li>Finding and communicating available opportunities e.g. hydro power in Iceland and adopting those which work for your business/company </li></ul>
  11. 11. Carbon Trust <ul><li>Finding and communicating available opportunities e.g. hydro power in Iceland and adopting those which work for your business/company </li></ul>
  12. 12. Carbon Trust free guide to Green Growth, from: http://www.carbontrust.co.uk/cut-carbon-reduce-costs/reduce/small-organisation/pages/default.aspx

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