SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy little monkey
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SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy little monkey Presentation Transcript

  • 1. @MrJonPayne EXPLOITING SOCIAL MEDIA WATERSHED – JUNE 2013
  • 2. NOISY LITTLE MONKEY Specialising in professional, financial and legal service sectors SEARCH & SOCIAL MEDIA MARKETING @MrJonPayne
  • 3. Over 80 businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY? @MrJonPayne
  • 4. facebook twitter pinterestgoogle+ takeaways @MrJonPayne
  • 5. YOU WILL NOT ASK QUESTIONS NOW http://www.flickr.com/people/38375554@N05/ YOU WILL REMEMBER THEM @MrJonPayne
  • 6. YOU WILL VIEW THESE SLIDES ONLINE http://www.flickr.com/people/38375554@N05/ AND GIVE US SOME FEEDBACK (PLEASE) @MrJonPayne
  • 7. WHO CAN YOU EXPLOIT? @MrJonPayne
  • 8. US! Industry geeks will share your content and brand messages. They may not actually be the people who buy the most, but they’re noisy and have influence over the rest of us @MrJonPayne
  • 9. EXPLOITING THE MUSE REQUIRES A LITTLE ORGANISATION @MrJonPayne
  • 10. HOW DO I FIT IT ALL IN? Stock articles are those which are key to how your organisation helps people, flow are those which relate to current events. Planning is key to actually getting it done. STOCK & FLOW @MrJonPayne
  • 11. FACEBOOK THIS IS THE PLACE TO START @MrJonPayne
  • 12. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
  • 13. http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder THIS MUCH IS FACEBOOK @MrJonPayne
  • 14. @MrJonPayne
  • 15. Some 45 billion web pages http://www.worldwidewebsize.com/ 45 billion other web pages are fighting over the remainder @MrJonPayne
  • 16. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_ of_Like_CPG THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED @MrJonPayne
  • 17. You do the math(s). THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED @MrJonPayne YOU NEED TO BE IN NEWSFEEDS
  • 18. You do the math(s). @MrJonPayne
  • 19. FACEBOOK IS TESTING A SEARCH ENGINE @MrJonPayne
  • 20. Users search for stuff and it gives them answers based on their historic timeline and those of their friends @MrJonPayne
  • 21. And the friends of their friends. @MrJonPayne
  • 22. Be this guy. @MrJonPayne
  • 23. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY @MrJonPayne
  • 24. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
  • 25. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
  • 26. OK. THAT’S THE FOUNDATION @MrJonPayne
  • 27. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY ENGAGE @MrJonPayne
  • 28. IMAGES & VIDEO @MrJonPayne
  • 29. A great Facebook page shares cool images and video that are of interest to its audience @MrJonPayne
  • 30. This? @MrJonPayne
  • 31. Photos on Facebook generate 53% more likes: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post- NEW-DATA.aspx @MrJonPayne
  • 32. Lots of weight / EdgeRank @MrJonPayne
  • 33. You can curate other people’s photos, it’s not all about you… But remember to include a description… @MrJonPayne
  • 34. Timing – Post when your audience will most likely be online @Tashsb
  • 35. MEASURE WHAT WORKS IT’S EASY – THERE’S FACEBOOK INSIGHTS @MrJonPayne
  • 36. WHEN YOU CREATE Our first Google Chrome Extension (it’s free) LINK BACK TO YOUR SITE & MEASURE SUCCESS @MrJonPayne
  • 37. EXPLOITING TWITTER REQUIRES A LITTLE FINESSE @MrJonPayne
  • 38. NOT COLD CALLING No set up. Share shortened links. Data shows up in Google Analytics. MENTIONS @MrJonPayne
  • 39. NOT COLD CALLING We love Cat – She’s ace. YOU’LL GET BANNED FOR SPAM @MrJonPayne
  • 40. NOT ME ME ME REMEMBER – YOU, WE, ME @MrJonPayne
  • 41. @MrJonPayne
  • 42. 140 CHARACTERS? NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS @MrJonPayne
  • 43. WHY SO SHORT? It gets easier with practice FOR SHARES! • 100 characters leaves enough room for RT<twittername> & a comment • Also – put links towards the beginning or in the middle with no # or mentions if you want a better CTR @MrJonPayne
  • 44. YOU CAN BE MYSTERIOUS & FUNNY Only 28 characters in the best headline ever, 29 if you include the protagonist AND SHORT @MrJonPayne
  • 45. USE FREE TOOLS Hootsuite and SocialBro can help you schedule tweets and give you lots more besides FOR MAXIMUM IMPACT • Schedule your tweets – For when your audience is awake – For when they’re looking @MrJonPayne
  • 46. A TWEET HAS A SHORT LIFE 2.8 hours is the half life of a tweet: http://searchengineland.com/why-second- chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125 RECYCLE THEM AT LEAST 6 TIMES! @MrJonPayne
  • 47. PINTEREST WHO HAS HEARD OF PINTEREST? @MrJonPayne
  • 48. It’s all about the images! Organise, Like & Pin!
  • 49. Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success More than just cakes and cats @MrJonPayne
  • 50. Not just for Girls @MrJonPayne
  • 51. Or exciting products
  • 52. @MrJonPayne
  • 53. Verify your business account @MrJonPayne
  • 54. No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne
  • 55. PINTEREST HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A ‘BORING’ COMPANY? @MrJonPayne
  • 56. Make it personal - Include the team @MrJonPayne
  • 57. Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
  • 58. Chic, blonde, braided updo! The perfect hairstyle for a wedding or party. Great image by @Janedoe @MrJonPayne
  • 59. REUSE, REPURPOSE, RECYCLE FOR AWESOME RESULTS ON GOOGLE @MrJonPayne
  • 60. If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this. @MrJonPayne
  • 61. Verify your account to see your face in the search results @MrJonPayne
  • 62. If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this.Verify your website using Google WMT and pwn search results @MrJonPayne
  • 63. TAKEAWAY STOP THE SCROLL @MrJonPayne
  • 64. FUNNY @MrJonPayne
  • 65. DISGUSTING @MrJonPayne
  • 66. SEXY @MrJonPayne
  • 67. SEXY @MrJonPayne
  • 68. GET THE SLIDES: http://goo.gl/t0DbP ASK: @MrJonPayne @MrJonPayne