@MrJonPayne
EXPLOITING SOCIAL MEDIA
WATERSHED – JUNE 2013
NOISY LITTLE MONKEY
Specialising in professional, financial and legal service sectors
SEARCH & SOCIAL MEDIA MARKETING
@MrJ...
Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?
@MrJonPayne
facebook
twitter
pinterestgoogle+
takeaways
@MrJonPayne
YOU WILL NOT ASK QUESTIONS NOW
http://www.flickr.com/people/38375554@N05/
YOU WILL REMEMBER THEM
@MrJonPayne
YOU WILL VIEW THESE SLIDES ONLINE
http://www.flickr.com/people/38375554@N05/
AND GIVE US SOME FEEDBACK (PLEASE)
@MrJonPayne
WHO CAN YOU EXPLOIT?
@MrJonPayne
US!
Industry geeks will share your content and brand messages. They may not actually be the people who
buy the most, but t...
EXPLOITING THE MUSE
REQUIRES A LITTLE ORGANISATION
@MrJonPayne
HOW DO I FIT IT ALL IN?
Stock articles are those which are key to how your organisation helps people, flow are
those which...
FACEBOOK
THIS IS THE PLACE TO START
@MrJonPayne
IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne
http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
THIS...
@MrJonPayne
Some 45 billion web pages
http://www.worldwidewebsize.com/
45 billion other
web pages are
fighting over the
remainder
@MrJ...
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_
of_Like_CPG
THIS IS HOW
MUCH TIME IS
SPENT ON
T...
You do the math(s).
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
@MrJonPayne
YOU NEED TO BE IN
NEWSFEEDS
You do the math(s).
@MrJonPayne
FACEBOOK IS TESTING A SEARCH ENGINE
@MrJonPayne
Users search for stuff and it gives them answers based on their historic timeline
and those of their friends @MrJonPayne
And the friends of their friends.
@MrJonPayne
Be this guy.
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne
OK.
THAT’S THE FOUNDATION
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
ENGAGE
@MrJonPayne
IMAGES & VIDEO
@MrJonPayne
A great Facebook page shares cool images and video that are of interest to its
audience @MrJonPayne
This?
@MrJonPayne
Photos on Facebook generate 53% more likes:
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-...
Lots of weight / EdgeRank
@MrJonPayne
You can curate other people’s photos, it’s not all about you… But remember to
include a description… @MrJonPayne
Timing – Post when your audience will most likely be online
@Tashsb
MEASURE WHAT WORKS
IT’S EASY – THERE’S FACEBOOK INSIGHTS
@MrJonPayne
WHEN YOU CREATE
Our first Google Chrome Extension (it’s free)
LINK BACK TO YOUR SITE & MEASURE SUCCESS
@MrJonPayne
EXPLOITING TWITTER
REQUIRES A LITTLE FINESSE
@MrJonPayne
NOT COLD CALLING
No set up. Share shortened links. Data shows up in Google Analytics.
MENTIONS
@MrJonPayne
NOT COLD CALLING
We love Cat – She’s ace.
YOU’LL GET BANNED FOR SPAM
@MrJonPayne
NOT ME ME ME
REMEMBER – YOU, WE, ME
@MrJonPayne
@MrJonPayne
140 CHARACTERS?
NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS
@MrJonPayne
WHY SO SHORT?
It gets easier with practice
FOR SHARES!
• 100 characters leaves enough room for RT<twittername> & a
comment...
YOU CAN BE MYSTERIOUS & FUNNY
Only 28 characters in the best headline ever, 29 if you include the protagonist
AND SHORT
@M...
USE FREE TOOLS
Hootsuite and SocialBro can help you schedule tweets and give you lots more
besides
FOR MAXIMUM IMPACT
• Sc...
A TWEET HAS A SHORT LIFE
2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-
chance-tweets-matt...
PINTEREST
WHO HAS HEARD OF PINTEREST?
@MrJonPayne
It’s all about the images! Organise, Like & Pin!
Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
More tha...
Not just for Girls @MrJonPayne
Or exciting products
@MrJonPayne
Verify your business account @MrJonPayne
No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne
PINTEREST
HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A
‘BORING’ COMPANY?
@MrJonPayne
Make it personal - Include the team
@MrJonPayne
Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
Chic, blonde, braided updo!
The perfect hairstyle for a
wedding or party.
Great image by @Janedoe
@MrJonPayne
REUSE, REPURPOSE, RECYCLE
FOR AWESOME RESULTS ON GOOGLE
@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your bus...
Verify your account to see your face in the search results
@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your bus...
TAKEAWAY
STOP THE SCROLL
@MrJonPayne
FUNNY
@MrJonPayne
DISGUSTING
@MrJonPayne
SEXY
@MrJonPayne
SEXY
@MrJonPayne
GET THE SLIDES: http://goo.gl/t0DbP
ASK: @MrJonPayne
@MrJonPayne
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SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy little monkey

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SCB Networking at the Watershed June 2013 - Exploiting Social Media noisy little monkey

  1. 1. @MrJonPayne EXPLOITING SOCIAL MEDIA WATERSHED – JUNE 2013
  2. 2. NOISY LITTLE MONKEY Specialising in professional, financial and legal service sectors SEARCH & SOCIAL MEDIA MARKETING @MrJonPayne
  3. 3. Over 80 businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY? @MrJonPayne
  4. 4. facebook twitter pinterestgoogle+ takeaways @MrJonPayne
  5. 5. YOU WILL NOT ASK QUESTIONS NOW http://www.flickr.com/people/38375554@N05/ YOU WILL REMEMBER THEM @MrJonPayne
  6. 6. YOU WILL VIEW THESE SLIDES ONLINE http://www.flickr.com/people/38375554@N05/ AND GIVE US SOME FEEDBACK (PLEASE) @MrJonPayne
  7. 7. WHO CAN YOU EXPLOIT? @MrJonPayne
  8. 8. US! Industry geeks will share your content and brand messages. They may not actually be the people who buy the most, but they’re noisy and have influence over the rest of us @MrJonPayne
  9. 9. EXPLOITING THE MUSE REQUIRES A LITTLE ORGANISATION @MrJonPayne
  10. 10. HOW DO I FIT IT ALL IN? Stock articles are those which are key to how your organisation helps people, flow are those which relate to current events. Planning is key to actually getting it done. STOCK & FLOW @MrJonPayne
  11. 11. FACEBOOK THIS IS THE PLACE TO START @MrJonPayne
  12. 12. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
  13. 13. http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder THIS MUCH IS FACEBOOK @MrJonPayne
  14. 14. @MrJonPayne
  15. 15. Some 45 billion web pages http://www.worldwidewebsize.com/ 45 billion other web pages are fighting over the remainder @MrJonPayne
  16. 16. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_ of_Like_CPG THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED @MrJonPayne
  17. 17. You do the math(s). THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED @MrJonPayne YOU NEED TO BE IN NEWSFEEDS
  18. 18. You do the math(s). @MrJonPayne
  19. 19. FACEBOOK IS TESTING A SEARCH ENGINE @MrJonPayne
  20. 20. Users search for stuff and it gives them answers based on their historic timeline and those of their friends @MrJonPayne
  21. 21. And the friends of their friends. @MrJonPayne
  22. 22. Be this guy. @MrJonPayne
  23. 23. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY @MrJonPayne
  24. 24. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
  25. 25. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
  26. 26. OK. THAT’S THE FOUNDATION @MrJonPayne
  27. 27. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY ENGAGE @MrJonPayne
  28. 28. IMAGES & VIDEO @MrJonPayne
  29. 29. A great Facebook page shares cool images and video that are of interest to its audience @MrJonPayne
  30. 30. This? @MrJonPayne
  31. 31. Photos on Facebook generate 53% more likes: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post- NEW-DATA.aspx @MrJonPayne
  32. 32. Lots of weight / EdgeRank @MrJonPayne
  33. 33. You can curate other people’s photos, it’s not all about you… But remember to include a description… @MrJonPayne
  34. 34. Timing – Post when your audience will most likely be online @Tashsb
  35. 35. MEASURE WHAT WORKS IT’S EASY – THERE’S FACEBOOK INSIGHTS @MrJonPayne
  36. 36. WHEN YOU CREATE Our first Google Chrome Extension (it’s free) LINK BACK TO YOUR SITE & MEASURE SUCCESS @MrJonPayne
  37. 37. EXPLOITING TWITTER REQUIRES A LITTLE FINESSE @MrJonPayne
  38. 38. NOT COLD CALLING No set up. Share shortened links. Data shows up in Google Analytics. MENTIONS @MrJonPayne
  39. 39. NOT COLD CALLING We love Cat – She’s ace. YOU’LL GET BANNED FOR SPAM @MrJonPayne
  40. 40. NOT ME ME ME REMEMBER – YOU, WE, ME @MrJonPayne
  41. 41. @MrJonPayne
  42. 42. 140 CHARACTERS? NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS @MrJonPayne
  43. 43. WHY SO SHORT? It gets easier with practice FOR SHARES! • 100 characters leaves enough room for RT<twittername> & a comment • Also – put links towards the beginning or in the middle with no # or mentions if you want a better CTR @MrJonPayne
  44. 44. YOU CAN BE MYSTERIOUS & FUNNY Only 28 characters in the best headline ever, 29 if you include the protagonist AND SHORT @MrJonPayne
  45. 45. USE FREE TOOLS Hootsuite and SocialBro can help you schedule tweets and give you lots more besides FOR MAXIMUM IMPACT • Schedule your tweets – For when your audience is awake – For when they’re looking @MrJonPayne
  46. 46. A TWEET HAS A SHORT LIFE 2.8 hours is the half life of a tweet: http://searchengineland.com/why-second- chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125 RECYCLE THEM AT LEAST 6 TIMES! @MrJonPayne
  47. 47. PINTEREST WHO HAS HEARD OF PINTEREST? @MrJonPayne
  48. 48. It’s all about the images! Organise, Like & Pin!
  49. 49. Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success More than just cakes and cats @MrJonPayne
  50. 50. Not just for Girls @MrJonPayne
  51. 51. Or exciting products
  52. 52. @MrJonPayne
  53. 53. Verify your business account @MrJonPayne
  54. 54. No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne
  55. 55. PINTEREST HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A ‘BORING’ COMPANY? @MrJonPayne
  56. 56. Make it personal - Include the team @MrJonPayne
  57. 57. Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
  58. 58. Chic, blonde, braided updo! The perfect hairstyle for a wedding or party. Great image by @Janedoe @MrJonPayne
  59. 59. REUSE, REPURPOSE, RECYCLE FOR AWESOME RESULTS ON GOOGLE @MrJonPayne
  60. 60. If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this. @MrJonPayne
  61. 61. Verify your account to see your face in the search results @MrJonPayne
  62. 62. If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this.Verify your website using Google WMT and pwn search results @MrJonPayne
  63. 63. TAKEAWAY STOP THE SCROLL @MrJonPayne
  64. 64. FUNNY @MrJonPayne
  65. 65. DISGUSTING @MrJonPayne
  66. 66. SEXY @MrJonPayne
  67. 67. SEXY @MrJonPayne
  68. 68. GET THE SLIDES: http://goo.gl/t0DbP ASK: @MrJonPayne @MrJonPayne
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