Venturefest Business Masterclasses Exporting for Growth

1. Maximise your global growth
International business can help you survive and grow.
There are real opportunities to trade internationally; UK
products, services and expertise continue to be in demand
across the world.
UK Trade & Investment | Exporting for Growth 1

2. UK Trade & Investment
Opportunities for British firms around the world
UK Trade & Investment helps UK-based companies
succeed globally and assists overseas companies to
bring high quality investment to the UK.
Export
Foreign
Direct
Investment
UK Trade & Investment | Exporting for Growth 2

3. Why exporting is good for business
Become more dynamic, innovative and successful
Companies that export:
 More productive and innovative
than non-exporters
 More resilient to an economic
downturn
 Improve their financial performance 60%
 Boost their international profile and UK companies that
brand recognition / value export are
responsible for 60%
of national
 Are more likely to stay in business productivity growth
Source: Nottingham University / UK Trade & Investment
UK Trade & Investment | Exporting for Growth 3

4. What gets people into export?
Some common methods of how companies become exporters
 Unsolicited enquiry or order
 Enquiry from a prospective agent
 Follow up suggestion of colleagues,
suppliers or friends
 Attended an international trade event Evidence shows
that new exporters
are likely to
 Relatives live there improve their
productivity by a
third in their first
Or....it forms part of a strategic year
plan for growth 33%
Source: British Chambers of Commerce
UK Trade & Investment | Exporting for Growth 4

5. What type of exporter?
The different types of current UK exporters
Strategic – Plan based upon
Strategicresearch
market - Plan based upon
market research
Passive - UnplannedPlan that
Adaptive – Formal 20%
considers external influence 26%
Reactive - Informal plan in
Reactive – Informal plan in
place
place
Adaptive - Formal plan that
considers external influences 17%
Passive – Unplanned 37%
Source: UK Trade & Investment
UK Trade & Investment | Exporting for Growth 5

6. The world awaits
Economic growth forecast
Three
Billion
Population
Russia
144 m
China
1.3bn
India
1.2bn
Brazil
200 m
UK Trade & Investment | Exporting for Growth 6

7. The world awaits
Choosing your market(s)
Mature Markets Rapid Growth Markets Fast Emerging Markets
• US (£33bn) • Brazil (£2.2bn) • Africa
• Germany (£24.8bn) • Russia (£3.6bn) • Asia Pacific
• France (£17.4bn) • India (£2.9bn) • Saudi Arabia
• Netherlands (£17.9bn) • China (£5.3bn) • UAE
• Ireland (£15.3bn) Dominant • Latin America
export markets
• Belgium (£10.5bn) for • Turkey
South
• Spain (£8.9bn) West, German Ireland
45%
• Italy (£8.2bn)
y, France and Pop 4.5m
US £15.3bn
UK Trade & Investment | Exporting for Growth 7

8. Changing world ?
The world is converging
Rapid growth in internet access For example...
• 1.3bn population in China
Demographics
• 314m middle class in next 5 yrs
Western World Long lives, small families • Shenzhen 12m population
Developing World Short lives, large families • 100m urban residents since 2006
„The Asian Tilt‟ - The move from West to East
Emerging markets are drivers for recovery
UK Trade & Investment | Exporting for Growth 8

9. Changing world ?
The world is converging
Developing world
80
USA
70 Healthier
Life Expectancy
60 2008
Living longer
50
Vietnam
30 Wealthier
1964
15
Spending power
1 2 3 4 5 6 7 8
Children per Woman (Fertility)
UK Trade & Investment | Exporting for Growth Source: Hans Rosling - Gapminder Foundation

10. Telecoms
The world awaits Construction
Energy Technologies
Buying from British Firms Financial Services
Food & Drink
Power Generation
Telecoms
Transportation
Industrial Equipment
Pharma/Medical
Power Generation
Industrial Machinery
Advanced Engineering
Transportation Pharma/Medical
Pharma/Medical Automotive
Scientific Instruments
Pumps & Compressors
Earth Moving Equip
UK Trade & Investment | Exporting for Growth 10

11. “ We go in to markets where there‟s
strong economic growth and the
government is committed to
environmental considerations”
That approach has certainly worked for E&E Go where
in Brazil, where the company has enjoyed there‟s
15-20% growth6th Largest economy
over the last five years. growth
4.5% growth
3rd Largest road network on earth
Top producer of crude oil
$60bn in ports, urban mobility and rail
$560bn in infrastructure & housing
Type your title and date here 00/00/0000
Rio World Cup 2014 & Olympics 2016 11

12. Rising to the challenge
Common hurdles to doing business internationally
 Resource Costs
 Legal, regulatory and IP issues
 Managing overseas risk
 Language and cultural barriers
 Logistics
 Financing and funding export drive
 Getting paid
UK Trade & Investment | Exporting for Growth 12

13. Access new and existing markets
Package of support to help companies grow exports
Our goal is to help companies
overcome barriers and export more
Intense programme of support
Support based on readiness,
competence, capability and
desire to grow export sales
UK Trade & Investment | Exporting for Growth 13

14. Global reach
There are opportunities for UK exporters in all areas of the world
British Embassies and Diplomatic offices based in 96 markets, with
2,400 UKTI staff that offer local, in-market knowledge and expertise.
UK Trade & Investment | Exporting for Growth 14

15. Access new and existing markets
Package of support to help companies grow exports
UKTI provides both tactical and strategic support
Trade Market Business Export Overseas Overseas Develop Intense
Show Visit Language Market Business Market Export Support
Access Support & Culture Research Training Intro Strategy for
Support Scheme Service Growth
Value Add
Strategic
Tactical
With intense assistance from International Trade Advisers to
provide customised export support solutions
UK Trade & Investment | Exporting for Growth

16. How UKTI support can help you
Working with European Partners
Enterprise Europe Network EEN Capability
Operate across Europe
Covering 21m businesses
Over 700m population
600 host organisations
51 countries
5000+ staff
Also includes non EU countries
Russia, Israel, USA, Japan S.Korea and
Chile
UK Trade & Investment | Exporting for Growth 16

17. How UKTI support can help you
ERDF funded support to assist on your journey into export
 Internationalisation Programme
- Enhanced support for eligible companies
• Grants (match funded)
• Research
•
•
Intellectual Property
Fast track to new markets
£
• Language and Culture Intensive
• Network Clusters Support
• Inspirational and informational workshops
UK Trade & Investment | Exporting for Growth 17

18. Helping South West exporters
Across sectors, markets and across the world
UK Trade & Investment | Exporting for Growth 18

19. How we have helped exporters
Hear how our clients have benefited from our services
“UKTI not only helped
shape my export
strategy, but really opened
doors, putting me in
contact with the right
people in the right
countries.“
Parminder Kalsi, Managing Director
BBC Pharmaceutical Services
UK Trade & Investment | Exporting for Growth 19

20. Getting it right
Ten key steps to successful exporting with help at hand from UKTI
1. Research your market 6. Get the customs side right
2. Export strategy and review 7. Choose your distribution model
10
capabilities
8. Transport goods effectively
3. Construct an export plan
9. Getting paid on time
4. Choose and develop a sales
10.After-sales policy
presence
5. Promote your product
UK Trade & Investment | Exporting for Growth 20

21. Partnership and Collaboration
Working together to reach your export potential
• Your Bank
• Your Accountant
• Your Lawyer
• Professional Intermediaries
• Higher Education
• Freight Forwarding
• Intellectual Property Office
• British Embassies and Diplomats
UK Trade & Investment | Exporting for Growth 21

22. Contact UK Trade & Investment
For help, advice, access to UKTI support programmes
Export Week 12-16 November
 Events across Britain
 15 in the South West
 Five Master Classes
 Gloucester, Bath, Swindon, Ilminste Call
r , Torbay
 Bristol Explore Export 0845 60 60 969
www.ukti.gov.uk/southwest
www.exportweek.ukti.gov.uk
UK Trade & Investment | Exporting for Growth 22