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SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch
 

SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch

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Advice from Matt Hatch on identifying your customers.

Advice from Matt Hatch on identifying your customers.

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    SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch SCB Networking at the Watershed March 2013 - Sizing the Market with Matt Hatch Presentation Transcript

    • Sizing the MarketPenetrate, Dominate, Cascade Building Business Relationships
    • Business Relationships ‘Its easier to stay warm than get warm’No company is an island in the world of business. Each company is locked intoa complex network of relationships with its customers, suppliers and others...What happens in these relationships is critical to the success of any business…
    • Penetrate Don’t ignore the small fishReal Life Example: STMicro Set Top Box Market 1996+
    • DominationReal Life Example : ST Nokia WLAN 2005
    • CascadeReal Life Example: Red7 and Mobile Gaming
    • … and finallyDon’t ignore the wise old sage