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Presentation at the Science City Summit - 8/9 Oct 2009 in Bath

Presentation at the Science City Summit - 8/9 Oct 2009 in Bath

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  • 1. 6th National Science Cities Summit 9th October 2009 Assembly Rooms, Bath
  • 2. Connecting and Innovating in the Cloud Dr John Manley Director, Automated Infrastructure Laboratory HP Labs, Bristol 2 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 3. The Next 15 Minutes 3 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 4. The First Stage reach The Internet connectivity t 1960 1970 1980 1990 2000 2005 2010 2020 4 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 5. Stage 1: The Internet: Connectivity 5 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 6. The Second Stage reach The Web information & e-commerce The Internet connectivity t 1960 1970 1980 1990 2000 2005 2010 2020 6 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 7. Stage 2: The Web: Information U U U U U U U U U U U U U U U U U U U U U 7 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 8. The Third Stage reach The Cloud The services Web information & e-commerce The Internet connectivity t 1960 1970 1980 1990 2000 2005 2010 2020 8 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 9. Stage 3: The Cloud: Services 9 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 10. The Cloud Computing model will disrupt industry structures, business models and ways of working – like the Web, but more so 10 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 11. The Next 12 Minutes 11 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 12. The Best Innovation . . . comes from erprises communities l ar ge ent universities ind of diverse small/ ivid mediu ual m ente s world-class rprises urs p renepubli players e ntre c bodies panies Localness matters gl ob al c om - at least initially 12 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 13. Bristol Region: World-class Communities 13 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 14. Our First Cloud Service HP Labs’ prototype Cloud Service Provider CGI Rendering Maya Service 14 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 15. The Painter 15 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 16. Peaks & Troughs: The Need rendering capacity required during production t 16 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 17. Peaks & Troughs: The Reality rendering capacity required during production in-house rendering capacity the animation company can afford t 17 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 18. Peaks & Troughs: The Consequence rendering capacity required during production this bit doesn’t get done with implications for creativity and hence competitiveness or t it gets done late 18 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 19. Peaks & Troughs: The New Reality any service • pay-as-you-go • immediate scale-up and scale-down • market-based – global supply competition • empowers early adopters, especially SMEs t 19 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 20. 20 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 21. Peaks & Troughs: The Consequence rendering capacity required during production this bit doesn’t get done with implications for creativity and hence competitiveness or t it gets done late 21 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 22. Animation & Fluid Dynamics 22 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 23. Rendering Load Continues to Double 23 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 24. The Next Major Step 24 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 25. SE3D: A Complete Ecosystem Sponsors Brief Encounters Animated Encounters Short Film Festivals (also Cannes, Annecy, HP ENSA, IBC, …) SE3D combines cutting-edge Advisory Board Film-Makers technology, creative residencies Aardman Animations, Griffilms and public events Alias, DreamWorks, Kode Digital BBC, 422, HP, Motion Blur Watershed Rubberductions (et al.) Screenburn Skylounge Tia Perkins & Jaime Pardo Andy Bean Ben Lock Commissioning Agencies Jo Hyde UK Film Council, Northern Escape Studios Mentors Media, East Midlands Media, HP technology Andrew Daffy, BBC South West Screen, Welsh and film- Sound Studios, Bristol Screen Agency, Arts & making University, Films@59, … Business Initiative workshops 25 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 26. CGI Utility Rendering Service 2. Upload versions of Client software 3. Manage multiple input data to the URS running @ Cannes versions of input data 1. Create input data 4. Submit rendering jobs in Alias Maya against any version of the input data Service infrastructure Remote Clients running @ Bristol Internet … Service Instances 6. Repeat until your film is Service Utility: Service Management, perfect! Resource Markets and Resource Allocation Utility Resources 3. Purchase rendering 5. Download the power using the resource rendered frames 4. Manage your reserves markets 26 10/11/2009 of rendering power HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 27. Films 27 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 28. Widespread Coverage HP Restricted | © 10/ 2008 Hewlett- 11/ Packard 200 Development 9 Company, L.P. 28
  • 29. http://www.dshed.net/SE3D/ 29 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 30. ` Prepare for a Cloudy Future 30 10/11/2009 HP Restricted | © 2008 Hewlett-Packard Development Company, L.P.
  • 31. 6th National Science Cities Summit 9th October 2009 Assembly Rooms, Bath