Chris Book - Apps for Business

Confidential  2010 Bardowl Limited Audiobooks Reinvented

Apps = Big Business
We are now in the Appster Generation
Apple have revolutionised mobile
But, the fight back is on
What’s is all about?
Not the technology
Access to games, entertainment, information, social networks
No URL’s please
No waiting
Access to mobility features
Key: How will your business be best served with an app?

Technology
Native
Widget (Web Run Time)
Browser
Category
Games
Entertainment
Information
Marketing
What are Mobile Applications?

Technology Crib Sheet usage iOS Android Symbian Blackberry WP7 J2ME WebOS WAC Opera JIL HTML5 R E A C H Native Runtime Browser

Development Tools
“ Quickly develop apps with no code from a visual tool”
Cellerium
Mobile FX
Appcellerator
Phone Gap
There are no short cuts

Who can build an App for you?
App Developers
Future Platforms
Intohand
Mediagrand
Mobile Pie
Mobilize
Mubaloo
Ocasta Labs

Business Models
Development fees
Revenue share
Pay per application download
In app add-ons
Subscriptions
Advertising

Chris Book - Apps for Business

by Science City Bristol on Mar 03, 2011

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Chris Book - Apps for Business — Presentation Transcript