SCC2013 - Evaluating online engagement: Practical and critical

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Presentation from "Evaluating online engagement: Practical and critical" at the 2013 Science Communication Conference organised by the British Science Association - slides by Shane McCracken and Rosie Schultz

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  • Welcome to our Do It session! Over the next 60 minutes we’re going to show you 10 tools or techniques that we use to evaluate I’m a Scientist, Get me out of here. Would anyone like a one minute introduction to the event?Since we’d like to give you the chance to question each of the tools and techniques we’re going to try and demo each of them in under 2 minutes. That means we’ll be going quickly, too quickly for you to make notes and fully work out what we’re talking about. We’re not trying to instruct but hopefully to give you ideas that might help you evaluate the projects both on and offline that you run. Everything including the Powerpoint slides are available at about.imascientist.org.uk/scc13
  • The ten tools and techniques fall into 4 themes which follow this progression. We use them to provide the data that we use to create the Zone Reports we produce after each event. You’ve a copy on a seat near you.
  • SCC2013 - Evaluating online engagement: Practical and critical

    1. 1. Evaluating online engagement:practical and criticalShane McCracken & Rosie Schultz
    2. 2. Welcome•Do it!•Zone Report•Handoutabout.imascientist.org.uk/scc13
    3. 3. Introduction•4themes1. What is happening on your site?2. Who is on your site?3. What do they think about your site?4. Revealing the answers
    4. 4. Tips 1&2: Extracting site data• How many approved questions did eachstudent ask?• Tools:– phpmyadmin– Excel• Graph showing distribution of questions askedWhatishappeningonyoursite?
    5. 5. Tip 3: Semantic Analysis• What students are asking?• Tools:– Wordle• Word cloud visualisation of top 100 mostfrequently used keywordsWhatishappeningonyoursite?
    6. 6. Tip 4: Measuring site usage• How much was the Food Science Zonevisited?• Tools:– Google Analytics• Statistics for overall page views and mostpopular pages and questionsWhoisonyoursite?
    7. 7. Tip 5: Where are your audience• Have we a national distribution?• Tools:– Google Fusion Table• Map showing locations of participantsWhoisonyoursite?
    8. 8. Tip 6: Who are your audience?• Are we widening participation?• Tools:– Excel– Education.gov.uk & others• Graph showing distribution of participantsacross common widening participationmeasuresWhoisonyoursite?
    9. 9. Tip 7: Who are your audience• How often do teachers return for subsequentevents?• Tools:– Mailchimp– Excel• Visualisation of teachers’ participation ineventsWhoisonyoursite?
    10. 10. Tip 8: What do they think?• Are we changing attitudes?• Tools:– SurveyGizmo– Mailchimp• Measuring change in attitude to publicengagementWhatdotheythink?
    11. 11. Tip 9: Tell them about it?• Disseminate our findings?• Tools:– Wordpress• Series of articles on about.imascientist.org.ukRevealingtheanswers
    12. 12. Tip 10: Tell them about it?• Disseminate our findings?• Tools:– Twitter– Gephi• Find key people in your networksRevealingtheanswers
    13. 13. Thank youshane@gallomanor.com - @shanemccrosie@gallomanor.com - @imascientistabout.imascientist.org.uk
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