SCC2011 - Working with journals


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  • SCC2011 - Working with journals

    1. 1. Promoting Wiley-Blackwell journal articles to the media <ul><li>What we publish </li></ul><ul><li>Our publicity structure </li></ul><ul><li>How we implement article-level publicity </li></ul><ul><li>How we work with press officers </li></ul><ul><li>What more can we both do to improve dissemination? </li></ul>
    2. 2. What we publish <ul><li>Over 1,500 journals </li></ul><ul><li>182,000 journal articles published in 2010 </li></ul><ul><li>2.2 million articles published since 1997 </li></ul><ul><li>4.6 million articles in total on Wiley Online Library </li></ul><ul><li>750 published on behalf/in affiliation with professional societies </li></ul><ul><li>70% ranked with a Thomson Reuter Impact Factor </li></ul><ul><li>35% of these in the top 10 of their subject category </li></ul>
    3. 3. What we publish <ul><li>Agriculture Biotechnology Cell/Molecular Biology </li></ul><ul><li>Chemistry Earth Science Environmental Science </li></ul><ul><li>History Medicine Material Science </li></ul><ul><li>Nursing Philosophy Physics </li></ul><ul><li>Veterinary </li></ul><ul><li>To name but a few………………… </li></ul>
    4. 4. Our publicity structure <ul><li>Wiley-Blackwell structure = 4 divisions </li></ul><ul><li>Medical Sciences Life Sciences </li></ul><ul><li>Physical Sciences Social Science and Humanities </li></ul><ul><li>Publicity mirrors this: </li></ul><ul><ul><ul><li>Publicity Director </li></ul></ul></ul><ul><ul><ul><li>Publicist (MS) Publicist (PS) Publicist (LS) Publicist (SSH) </li></ul></ul></ul>
    5. 5. Our publicity structure <ul><li>Each Publicist works with division marketing team </li></ul><ul><li>Responsible for over 200 journals </li></ul><ul><li>Plus book, database, other publication publicity </li></ul><ul><li>Publicists are an integral part of the marketing team – work in collaboration not in isolation </li></ul>
    6. 6. Why we implement article-level publicity <ul><li>To drive global, local profile of journal </li></ul><ul><li>To drive usage </li></ul><ul><li>To drive authorship </li></ul><ul><li>To drive profile of society </li></ul><ul><li>To drive membership of society </li></ul>
    7. 7. How we implement article-level publicity <ul><li>We identify articles with publicity potential in a number of ways: </li></ul><ul><li>Through authors themselves </li></ul><ul><li>Editorial board/Editors in chief </li></ul><ul><li>Production Editors </li></ul><ul><li>Marketing (in response to economic/environmental issues) </li></ul>
    8. 8. How we implement article-level publicity <ul><li>We are looking for…… </li></ul><ul><li>Timely articles </li></ul><ul><li>That reveal interesting, quirky stories </li></ul><ul><li>Based on groundbreaking research </li></ul><ul><li>That could impact on everyday society </li></ul>
    9. 9. How we implement article-level publicity <ul><li>Article identified Marketing/Publicity decide on potential – global, </li></ul><ul><li>local, national, scientific? Publicity compile release </li></ul><ul><li>Review by lead author/editor/society Translation as appropriate </li></ul><ul><li>Release to AlphaGalileo/EurekAlert Release to </li></ul><ul><li>national/international media contacts through global offices </li></ul>
    10. 10. How we work with press offices <ul><li>Press office contacts W-B to inform they are releasing publicity on an authors article. </li></ul><ul><li>Author informs their Press office that W-B is releasing publicity on article (we ask this of all authors we contact). </li></ul><ul><li>We often join forces to create joint release. </li></ul><ul><li>Gain greater exposure as W-B may have wider contacts in certain geographical regions </li></ul><ul><li>Gain wider exposure as W-B may translate for dissemination into selected countries. </li></ul><ul><li>Press office listed as interview contact </li></ul><ul><li>Press office gains exposure in local, internal media </li></ul>
    11. 11. How we work with press offices <ul><li>If Press Office goes alone with publicity, W-B can provide: </li></ul><ul><li>Exact online publication date </li></ul><ul><li>Correct journal citation including DOI </li></ul><ul><li>Contact with society officers/ editor in chief for comment/quote </li></ul><ul><li>Contact with other scientific advisors for comment/quote </li></ul>
    12. 12. How we work with press offices <ul><li>A case study….. </li></ul><ul><li>Biotechnology Journal </li></ul><ul><li>W-B worked with Newcastle University who wrote a release for article on Bacterial Olfaction </li></ul><ul><li>Newcastle distributed nationally </li></ul><ul><li>W-B distributed globally </li></ul><ul><li>Strong coverage including Nature, BBC and National Geographic in the UK </li></ul><ul><li>International coverage from US to India </li></ul>
    13. 13. What more can we both do to improve dissemination? <ul><li>What are the top areas of research in your institution? – what are the top journals publishing this research? – make contact with Publicist in these Publishing Companies. </li></ul><ul><li>Hold media centre day for Publicists at Publishing Companies – get to them in one hit! </li></ul><ul><li>If you are holding a press launch – invite Editor-in Chief, Society, Publisher Publicist. </li></ul><ul><li>Consider video cast for publicity – drives exposure </li></ul><ul><li>Is your author talking at conference – media conference pack in association with Publisher? </li></ul>