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SCC 2012 Youth voice: getting a fresh persepctive on your projects (Holly Margerison)
 

SCC 2012 Youth voice: getting a fresh persepctive on your projects (Holly Margerison)

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    SCC 2012 Youth voice: getting a fresh persepctive on your projects (Holly Margerison) SCC 2012 Youth voice: getting a fresh persepctive on your projects (Holly Margerison) Presentation Transcript

    • Youth voice: getting a fresh perspective on your projects Science Communication Conference 2012 Holly Margerison Careers from Science Managerwww.sciencecouncil.org
    • Use of focus groups in Future Morph development• Original ideas for Future Morph 1. Literature review 2. Focus groups 3. Branding exercise• Themed pages in ‘My Future Finder’• Hidden Science action on Orange ‘Do Some Good’ app• Design refresh www.sciencecouncil.org
    • Naming the sitewww.sciencecouncil.org
    • Online Vote• 801 votes across the UK• 439 10-18 years : 362 19+ years www.sciencecouncil.org• 405 Male : 396 Female
    • Pros & consPros• Focus groups help to get stakeholder buy in• Helps to know you are producing a useful resourceCons• Time & resources• Doing it early enough to be able to put results into practicewww.sciencecouncil.org
    • Theme pages – focus groupsTask 1 – Match job titles to theme ideasTask 2 – Card-sortingexerciseTask 3 – New theme ideasFree time on Future Morph & questionnaire www.sciencecouncil.org
    • Jobs that a) students already knew about and b) were surprised involved science and mathsa) b)www.sciencecouncil.org
    • Who would students go to for careers advice? What is the best thing about Future Morph?www.sciencecouncil.org
    • Hidden Science action – audience inputwww.sciencecouncil.org
    • From this…www.sciencecouncil.org
    • …to the all new Future Morph site!www.sciencecouncil.org