SCC2013 - Citizen science - Lisa Horton

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  • Ashtag app has two main purposes – to help members of the public identify; and then report incidences of the Chalara fungus A manual upload form on the website enables participation from those without smart phones. 25 October 8.10am – story of discovery of two wild Chalara sites breaks. Idea conceived 26 th October Key FC support confirmed Weekend of 27-28 th October app built 29 th October 1pm launch of Ashtag.org & apps Regional, National and International media coverage for UEA and Adapt
  • Almost 1000 photo reports submitted so far
  • National and international TV: Channel 4 news CNN BBC 2: Autumnwatch National newspaper coverage: Guardian Daily Mail Daily Telegraph Sunday Telegraph The Times Regional TV news: Anglia News BBC Look East Local and national radio: BBC Radio 4: Farming Today BBC Radio Cambridgeshire, Cornwall, Devon, Essex, Lincolnshire, Norfolk Northamptonshire, Suffolk Regional newspaper coverage: Eastern Daily Press Norwich Evening News East Anglia Daily Times Bournemouth Echo Bury Free Press Other coverage: Farmers Weekly BBC Online
  • Almost 1000 photo reports submitted so far
  • 5 th most downloaded free iPhone app in its category ahead of the likes of Wikipedia and the Holy Bible
  • SCC2013 - Citizen science - Lisa Horton

    1. 1. Lisa HortonMedia Relations ManagerUniversity of East Anglia
    2. 2. Ashtag smartphone app
    3. 3. Sightings shown on Ashtag.org
    4. 4. Aspects that improvedeffectiveness of sciencecommunicationJune 21, 2013
    5. 5. Captured the public / media interest
    6. 6. Captured the public / media interestJune 21, 2013
    7. 7. Captured the public / media interestJune 21, 2013
    8. 8. Power of social media #Ashtag
    9. 9. Timing – a swift responseTHURSDAY October 25 Story of discovery of two wildChalara sites breaks. Idea conceived.FRIDAY October 26 Key Forestry Commission supportconfirmed. Media campaign drafted.WEENEND October 27-28 app and website built, BBCAutumn Watch, Channel 4 News and GuardianEnvironment tipped off.MONDAY October 29 Ashtag launch.www.adaptlowcarbongroup.co.uk
    10. 10. Commitment to media engagement
    11. 11. Continued news value
    12. 12. Continued news valueJune 21, 2013
    13. 13. Measuring the successJune 21, 2013
    14. 14. Media coverageTelevisionCNN, BBC 2 Autumnwatch, Channel 4 News, ITV Anglia News,BBC Look EastNewspapers & Magazines15+ national articles, many more regionalRadioBBC Radio 4 Farming Today, 15+ BBC regional coverageOnlineBBC, The Telegraph, Guardian, Daily Mail and 100,000 otherwebsites!June 21, 2013
    15. 15. Key statsBuilt in three days22,000+ visits to Ashtag.org1,040+ geotagged sightings submitted50+ of these classed as ‘likely’ by our expert12,000+ downloads of AshTag appChannel 4, Mail Online,Telegraph, GuardianAutumn watch Results published on website
    16. 16. Downloadswww.adaptlowcarbongroup.co.uk
    17. 17. Feedback

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