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SCHWARTZ MSL MEDIA
& ANALYST SURVEY:




       ATTITUDES TOWARD
    AND TRENDS IN CLEANTECH
Survey Overview
 Schwartz MSL leveraged its media and analyst
  relationships to conduct a 2012 survey
 The goal was to measure trends in cleantech coverage
  and attitudes toward cleantech communications
 The data was collected during the summer of 2012,
  and includes both quantitative results and anecdotal
  feedback
 Respondents include NY Times, Forbes, Bloomberg,
  Reuters, Greentech Media, Lux Research, Navigant,
  and more




© 2012 MSLGROUP                                   SLIDE 2
What Will the Results Show?
 What are the biggest mistakes PR professionals make
  in dealing with cleantech reporters and analysts?




© 2012 MSLGROUP                          XX-XX-2012 | SLIDE 3
What Will the Results Show?
 What are the biggest perception challenges facing
  the Cleantech industry and sustainability marketers?




© 2012 MSLGROUP                            XX-XX-2012 | SLIDE 4
What Will the Results Show?




 How are reporters and analysts getting ideas for
  research and articles?




© 2012 MSLGROUP                            XX-XX-2012 | SLIDE 5
What Will the Results Show?
 Is coverage of sustainability/cleantech topics
  increasing or decreasing at media and analyst
  organizations?




© 2012 MSLGROUP                           XX-XX-2012 | SLIDE 6
What Will the Results Show?




 What will be the biggest story of 2012 in
  sustainability?


© 2012 MSLGROUP                               XX-XX-2012 | SLIDE 7
Who is Schwartz MSL?
 A strategic communications and engagement firm
  with offices in San Francisco and Boston

 The innovation and technology PR division of
  MSLGROUP, a global engagement agency

 A firm with one of the largest Energy, Cleantech and
  Sustainability Practices in the PR Industry




© 2012 MSLGROUP                                  SLIDE 8
Find Out the Results
 Click HERE to download your free copy of the
  eBook, containing results, commentary and
  analysis of the survey




© 2012 MSLGROUP                        SLIDE 9
THANK YOU!
                  Connect with us
                  Web: www.schwartzmsl.com
                  Twitter: @SchwartzMSL
                  LinkedIn: linkedin.com/company/schwartz-msl
                  Facebook: facebook.com/schwartzmsl
                  Google+: gplus.to/SchwartzMSL
                  Email: cleantechcomms@schwartzmsl.com




© 2012 MSLGROUP                                SLIDE 10

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Schwartz MSL Media & Analyst Survey Preview

  • 1. SCHWARTZ MSL MEDIA & ANALYST SURVEY: ATTITUDES TOWARD AND TRENDS IN CLEANTECH
  • 2. Survey Overview  Schwartz MSL leveraged its media and analyst relationships to conduct a 2012 survey  The goal was to measure trends in cleantech coverage and attitudes toward cleantech communications  The data was collected during the summer of 2012, and includes both quantitative results and anecdotal feedback  Respondents include NY Times, Forbes, Bloomberg, Reuters, Greentech Media, Lux Research, Navigant, and more © 2012 MSLGROUP SLIDE 2
  • 3. What Will the Results Show?  What are the biggest mistakes PR professionals make in dealing with cleantech reporters and analysts? © 2012 MSLGROUP XX-XX-2012 | SLIDE 3
  • 4. What Will the Results Show?  What are the biggest perception challenges facing the Cleantech industry and sustainability marketers? © 2012 MSLGROUP XX-XX-2012 | SLIDE 4
  • 5. What Will the Results Show?  How are reporters and analysts getting ideas for research and articles? © 2012 MSLGROUP XX-XX-2012 | SLIDE 5
  • 6. What Will the Results Show?  Is coverage of sustainability/cleantech topics increasing or decreasing at media and analyst organizations? © 2012 MSLGROUP XX-XX-2012 | SLIDE 6
  • 7. What Will the Results Show?  What will be the biggest story of 2012 in sustainability? © 2012 MSLGROUP XX-XX-2012 | SLIDE 7
  • 8. Who is Schwartz MSL?  A strategic communications and engagement firm with offices in San Francisco and Boston  The innovation and technology PR division of MSLGROUP, a global engagement agency  A firm with one of the largest Energy, Cleantech and Sustainability Practices in the PR Industry © 2012 MSLGROUP SLIDE 8
  • 9. Find Out the Results  Click HERE to download your free copy of the eBook, containing results, commentary and analysis of the survey © 2012 MSLGROUP SLIDE 9
  • 10. THANK YOU! Connect with us Web: www.schwartzmsl.com Twitter: @SchwartzMSL LinkedIn: linkedin.com/company/schwartz-msl Facebook: facebook.com/schwartzmsl Google+: gplus.to/SchwartzMSL Email: cleantechcomms@schwartzmsl.com © 2012 MSLGROUP SLIDE 10