Schwartz MSL Media & Analyst Survey Preview

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Schwartz MSL recently conducted a survey of Media and Analysts which explored the attitudes of journalists and analysts toward cleantech, energy and sustainability marketers. The goal was to help …

Schwartz MSL recently conducted a survey of Media and Analysts which explored the attitudes of journalists and analysts toward cleantech, energy and sustainability marketers. The goal was to help determine what the professionals covering the cleantech and sustainability industries value from a media and analyst-relations perspective. We wanted to gain insight into how events of the past five years had impacted the way reporters saw the market and what that meant for cleantech communicators everywhere—both in-house and within Energy & Cleantech PR Practices at agencies like Schwartz MSL.

So what were the results? On Wednesday, September 5, we’ll be releasing them. But until then, this will give you a sneak peak at the types of questions we asked and what we expect to learn. Enjoy!

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  • 1. SCHWARTZ MSL MEDIA& ANALYST SURVEY: ATTITUDES TOWARD AND TRENDS IN CLEANTECH
  • 2. Survey Overview Schwartz MSL leveraged its media and analyst relationships to conduct a 2012 survey The goal was to measure trends in cleantech coverage and attitudes toward cleantech communications The data was collected during the summer of 2012, and includes both quantitative results and anecdotal feedback Respondents include NY Times, Forbes, Bloomberg, Reuters, Greentech Media, Lux Research, Navigant, and more© 2012 MSLGROUP SLIDE 2
  • 3. What Will the Results Show? What are the biggest mistakes PR professionals make in dealing with cleantech reporters and analysts?© 2012 MSLGROUP XX-XX-2012 | SLIDE 3
  • 4. What Will the Results Show? What are the biggest perception challenges facing the Cleantech industry and sustainability marketers?© 2012 MSLGROUP XX-XX-2012 | SLIDE 4
  • 5. What Will the Results Show? How are reporters and analysts getting ideas for research and articles?© 2012 MSLGROUP XX-XX-2012 | SLIDE 5
  • 6. What Will the Results Show? Is coverage of sustainability/cleantech topics increasing or decreasing at media and analyst organizations?© 2012 MSLGROUP XX-XX-2012 | SLIDE 6
  • 7. What Will the Results Show? What will be the biggest story of 2012 in sustainability?© 2012 MSLGROUP XX-XX-2012 | SLIDE 7
  • 8. Who is Schwartz MSL? A strategic communications and engagement firm with offices in San Francisco and Boston The innovation and technology PR division of MSLGROUP, a global engagement agency A firm with one of the largest Energy, Cleantech and Sustainability Practices in the PR Industry© 2012 MSLGROUP SLIDE 8
  • 9. Find Out the Results Click HERE to download your free copy of the eBook, containing results, commentary and analysis of the survey© 2012 MSLGROUP SLIDE 9
  • 10. THANK YOU! Connect with us Web: www.schwartzmsl.com Twitter: @SchwartzMSL LinkedIn: linkedin.com/company/schwartz-msl Facebook: facebook.com/schwartzmsl Google+: gplus.to/SchwartzMSL Email: cleantechcomms@schwartzmsl.com© 2012 MSLGROUP SLIDE 10