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SEO Research Survey: Common SEO Assumptions and Real User Feedback

by Online Marketing Manager at SurveyMonkey on Aug 05, 2013

  • 3,660 views

SurveyMonkey Audience launched a research project to discover what regular users think about SEO(search engine optimization) basics. ...

SurveyMonkey Audience launched a research project to discover what regular users think about SEO(search engine optimization) basics.

The survey asked common questions like Google vs Bing but also asked deeper questions meant to understand the value of guest posts from a user standpoint. Some of the topics addressed by the SEO research are: social media (specifically Facebook, Twitter and Google Plus, ccTLD, links with or without anchor text, and the reasons user might bounce from a page.

All the raw survey data is freely available and linked in presentation, so feel free to come up with your own insights!

More info here: http://bit.ly/12kS2DfSlide

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  • AmmonJohns Ammon Johns It is an interesting idea, but the actual methodology of the surveys is too flawed for it to be meaningful. Because all of the 'trust less' assumptions are placed on survey 2, and the most obvious 'trust less' questions are up front (the early questions) you naturally get the snowball effect, or 'priming'.

    Many studies have proven that getting a user to say yes to some questions early on dramatically increases the number and chances of 'Yes' answers later on. Marketers use this technique a lot. Likewise, getting a user to question trust early on, will increase their distrust in later questions - you've put them into 'suspicious mode' so to speak.

    Normally, a survey pair would need to be much more balanced, with an equal number of positive and negative preconceptions in each, rather than always putting the presumably less trusted answers in the second survey.

    I'd love to see the results of a better study, with at least 4 survey variants to properly remove all kinds of 'patterns' and priming from the surveys.

    So, yes, interesting, but utterly unscientific. Please let us know if you run one that isn't just for fun.
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  • DavidIwanow David Iwanow, SEO Product Manager at Marktplaats.nl Good concept for a survey, I'm sure many people disagree but then there is still a bunch of people that think the moon is made of cheese and the world is flat... It would be hard to find the perfect audience segment as typically users understanding would vary depending on how long they have been using the web and if they have any insight on SEO/Marketing. I do like the highlights made around the quality of content and it's potential impact on your success! 8 months ago
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SEO Research Survey: Common SEO Assumptions and Real User Feedback SEO Research Survey: Common SEO Assumptions and Real User Feedback Presentation Transcript