Table of Content Executive Summary Background History, Year of Incorporation & other details Demographics Location, Branches, Employee details Legal structure Ownership, M&A / JV/ Acquisitions Organizational Structure Leadership, Organizational
Historical revenue growths
Company Initiatives & Strategy
Company in the press
Executive Summary DLF Limited or DLF (Delhi Land and Finance) is the India's biggest real estate developerbased in New Delhi, India. DLF Limited, is India's largest real estate company in terms of revenues, earnings, market capitalisation and developable area. It has a 62-year track record of sustained growth, customer satisfaction, and innovation. The DLF Group was founded by Raghuvendra Singh in 1946.DLF developed residential colonies in Delhi such as Krishna Nagar, South Extension, Greater Kailash, Kailash Colony and Hauz Khas. With over six decades of excellence, DLF is a name synonymous with global standards, new generation workspaces and lifestyles. The company is currently headed by Indian billionaireKushal Pal Singh. Kushal Pal Singh, according to the Forbes listing of richest billionaires in 2009, now stands as the 98th richest man in the world and the world's richest property developer.
History The DLF Group was founded in 1946. It developed some of the first residential colonies in Delhi such as Krishna Nagar in East Delhi, which was completed in 1949. Following the passage of the Delhi Development Act in 1957, the state assumed control of real estate development activities in Delhi, which resulted in restrictions on private real estate colony development. It herefore commenced acquiring land at relatively low cost outside the area controlled by the Delhi Development Authority, particularly in the district of Gurgaon in the adjacent state of Haryana. In the 1970s and 1980s DLF purchased 3,000 acres (1,214 ha) of land from farmers in Gurgaon for $2000 per acre.
History The company's US$ 2 billion IPO in July, 2007 created India's biggest IPO in history. In July 2007, DLF announced its first quarter results ending 30 June 2007. The company reported a turnover of Rs. 3,120.98 Crore and PAT at Rs. 1,515.48 Crore. In 1985, DLF started developing the 3000 acres it had acquired from farmers. 1999, DLF developed its first A-grade office spaces for rent in Gurgaon The boom includes world-class office buildings, apartments, golf courses, shopping malls, 5-star hotels and a private expressway linking Gurgaon to Delhi Airport A major investment made by DLF was a INR 700 Crore (INR 7 billion) buyout of NTC Mill Land in Mumbai
Demographics The following map illustrates the locations of our developments, projects and lands across India,
Demographics 25 projects comprising 4,255 keys under construction in FY09 313 keys opening in FY09-Saket, Delhi: Hilton Garden Inn-AmanLodhi, New Delhi Opening of Gurgaon Phase III and V clubs (rooms only) Project execution commenced for International Convention Centre, Dwarka(Delhi) Total no. of projects under DLF-Hilton alliance increases to 16, with 3500 keys
Vision, Mission & Values DLF VisionTo contribute significantly to building the new India and become the world’s most valuable real estate company. DLF MissionTo build world-class real-estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service DLF Values Sustained efforts to enhance customer value and quality Ethical and professional service Compliance and respect for all community, environmental and legal requirements.
Legal Structure Laing O'Rourke- UK based construction company credited with constructionof Dubai International Airport, London's Millennium Tower, etc, will construct all DLF's landmark projects. Together DLF-Laing O' Rourke shall build the expressways, ports and other megastructures of India's new economy. Nakheelof Dubai are partnering with DLF for developing townships in India. WSP GroupPlc is also partnering DLF, providing Management and consultancy to the built and natural environment. Feedback ventures, is providing consultancy for faster project execution to DLF. DLF has also tied up with Hilton Hotels to jointly develop hotels in India. DLF has merged with an american insurance company Pramericaand selling Insurance in India with the name of DLF Pramerica. ManesarSEZ: Signed agreement with Haryana government, land acquisition in progress AmbalaSEZ:Signed agreement with Haryanagovernment for AmbalaSEZ
Organizational StructureBoard of Directors
K. P. Singh, Chairman of the Board of DLF Limited, Dr. Kushal Pal Singh, popularly known as K. P. Singh, is the Chairman of the Board of DLF Limited, India's largest real estate company with a pan India presence in over 30 cities across 18 States. Dr. Singh is widely recognized across the world for his path-breaking and visionary contributions to the building of modern India through his pioneering role as a real estate developer and corporate leader who has transformed the urban landscape of the country by setting new standards in the housing and urban development scenario and creating world class infrastructure to attract unprecedented levels of foreign and domestic investment inflows, generating new employment opportunities and changing lifestyles. Chairman and Director of 31 different private companies engaged in various sectors of the economy Dr. Singh is also actively associated with various educational and charitable trusts Dr. K. P. Singh is the recipient of numerous awards and honours. The most prestigious of which is the PadmaBhushan award, conferred to him by the Government of India on 26th January 2010.
Houses DLF pioneered townships and group housing in India Introduced the super-luxury and luxury category for homes Business model allows pre-sale of property prior to breaking ground, leading to positive cash flows Trusted brand with superior execution track record 195 msf of plots developed and 19 msf of Group Housing Societies since the launch of DLF City, Gurgaon First group housing project launched in 1996 Offering homes across different segments, namely –super-luxury, luxury and mid-income Around 477 msf available at present for potential development Of this, over 80% development to be in super-metros and metros
OFFICES India forms an important part of growth strategy for every majormultinational worldwide Entry of multinationals has grown by over 300% in last two yearsalone leading to huge demand for office space Demand for IT/ITES services (expected to grow at 15-20% CAGR over FY2010-16) Indian corporatesgetting increasingly dynamic creating huge demand for quality office space Total commercial real estate demand likely to be ~ 450-530 msf by FY2011
OFFICES DLF is the founder and pioneer of “Grade A –office leasing market”in India Offers a well-balanced mix of commercial office space including IT/ITES facilities, multi-tenant corporate office buildings and integrated commercial complexes 164 msf of developable area Existing client base of 70 Fortune 500 clients, out of a total 110 corporate client relationships Steady state achieved to deliver 12 msf on an annual basis Current run rate of pre-lease is 12 msf per annum Customer mix changing from IT/ITES MNCsto Indian Corporateswith increasing volumes Continue to leverage location advantages and deep customer relationships to enter new geographies
Retail Modern retail formats in India command just 3% of total retail market, much lower than developed markets (US –85% share) and even Asian countries (Malaysia –55%, Thailand –40%, China 20%) Organized retail segment in India is expected to grow at a rate of 25% to 30% over the next 5 years. Organized retailing would require around 350-400 msf of retail real estate in India by FY2016.
Retail Given the scarcity of quality organized retail, DLF enjoys the benefits of a portfolio of premium locations across the country and rush by large retailers •DLF envisages to introduce a new retail infrastructure to cater to the need for shopping malls and commercial centresacross al segments and all places in India •DLF has plans for delivering 1 msf of luxury malls, 4 msf of shopping malls and 3 msf of neighborhood malls annually •Current developable land resource earmarked for retail stands at92 msf •All major retail players, including new entrants pitch aggressively for space in DLF Malls
TO CONCLUDE………… India’s largest real estate company in terms of revenues, earnings, market capitalisation and developable area with a 62-year track record of sustained growth, customer satisfaction andinnovation Robust business model with mix of development & rental earnings Low risk due to multiple businesses and segments within businesses, across geographies All earnings enablers in place –high quality / high value “zoned”land resource in super metros & metros and motivated teams at local level to execute projects Businesses (Commercial, retail & luxury homes) which contributemore than 80% of our long term value are at stable operating platform Stupendous response to the launch of ‘mid-income homes’–strong validation of strategy Set to change the hospitality landscape in India- -On way to set up 20,000 business hotel rooms in the next 5 years in partnership with Hilton -Acquisition of domain expertise & assets with buy-out of AmanResorts business Only developer with the experience of setting up of large townships Demonstrated the legal structure to monetize commercial assets as REIT’sin the offshore markets; listing in the near future
INFRASTRUCTURE According to CRIS INFAC, investment in infrastructure will increase to INR 2,89,200 Crore in 2008 from INR 2,65,500 Crore in fiscal 2005 Significant portion of infrastructure development is expected tobe undertaken through public-private partnerships The current rate of infrastructure investment in India, at 3.5% of GDP, is well below the target rate of 8.0% proposed by the Expert Group on Commercialization of Infrastructure Projects DLF intends to benefit from LaingO’Rourke’s construction expertise and participate in the construction of infrastructure projects including roads, bridges, tunnels, pipelines, harbors, runways and power projects DLF LaingO’Roukeplans to not only deliver DLF developments on a pan-Indian basis but also to contract for external clients on a selective Leverage infrastructure projects to get access to large land banks e.g., adjoining new road projects MOU signed with FraportAG for development and management of airport projects in India
CORPORATE STRATEGY •Business organised on vertical basis: Homes, Office, Retail, Hotels, etc., each independent of the other •Same structure is followed not only at the corporate level, but flows down to the regional/local level •DLF, at the corporate level, plays the role of an aggregator of businesses where stiff, competing interests of different SBUs and businesses get aligned, resulting in sum of parts being worth more than parts •Going forward, DLF plans to monetize subsidiaries/assets to unlock the embedded value •With core businesses reaching stable operating performance, focus is to aggressively ramp up new businesses like hotels, infrastructure, SEZs, etc. •Key focus on execution of projects –with current levels reaching a run rate of 62 msf across businesses (excluding Hotels) •DLF will look into making small ‘pure’investments in non-real estate businesses, with target ROI of more than 20% •The compensation structure within the mid / senior level empolyeesallows for participation in the success of various projects/businesses -Base salary –30% with a 70% variable component linked to the KRAs, overall through stock options
AWARDS Business Leadership Awards. G.B. Pant University conferred an Honorary Degree of Doctor of Science to Mr KP Singh
Execution LaingO’Rourke •50:50 JV with LOR, a leading UK based construction company with expertise in construction of infrastructure projects including roads, bridges, tunnels, pipelines, harbors, runways and power projects •Created an opportunity to exploit new sources of revenue •JV has commenced development of 16 projects covering a total area of 40 msf •DLF-LOR has submitted tenders for construction of various infrastructure projects including roads, laying of railway tracks, airport terminals and a port WSP •50:50 JV with WSP for engineering and design consultancy and project management services •WSP’s experiences include world class projects such as Freedom Tower at Ground Zero, New York; the Mall of the Emirates, Dubai; and major developments at Heathrow and Stansted Airports in London •WSP to bring specialist staff and expertise from their global operations to support local professionals
Annexure DLF, India bulls Real Estate Fall on India’s Tax Plan ………..March 2nd India’s Stocks Rise for Third Day; DLF, Jaiprakash Lead Advance ………..March 3rd