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Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
Blu-Ray   Final2
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Blu-Ray Final2

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  1. Agenda What is Blu-ray  Blu-ray authoring levels  Producing BD-R/RE (recordable)  Producing BD (replicate) 
  2. Caveats Seminar is very broad  Most of it very high level  Supplemented by extensive Q&A at the  end with very knowledgeable product people
  3. What is Blu-ray? What’s on the disc  Types of Blu-ray discs  Blu-ray security  Other details 
  4. Key Video Related Specs MPEG-2 MPEG-4 VC-1 AVC/H.264 Profile/Level MP@HL, HP@L4.1, AP@L3 MP@ML MP@L4.1 Primary Video 40.0 Mbps 40.0 Mbps 40.0 Mbps Stream (Max Data Rate) Configuration 1080i (30 fps) 1080i (30 fps) 1080i (30 fps) 1080p (24 fpc) - 1080p (24 fpc) - 1080p (24 fpc) - 480 60i 480 60i 480 60i http://www.emedialive.com/articles/readarticle.aspx?articleid=11397#iib
  5. Key Audio Related Specs LPCM Dolby Dolby Dolby DTS DTS - HD DTS - HD Digital Digital Lossless Digital Hi-Res Master Plus Surround Audio Audio Max bit rate 27.748 0.640 1.664 18.64 1.509 6.0 24.5 (Mbps) Bitstream CBR CBR VBR VBR CBR CBR VBR Max channels 8 5.1 7.1 8 5.1 8 8 Bit/sample 16, 20, 16-24 16-24 16-24 16, 20, 24 16, 20, 24 16, 20, 24 24 Frequency 48, 96, 48 48 48, 96, 48 48, 96 48, 96, 192 192 192 Codec Type Lossless Lossy Lossy Lossless Lossy Lossy lossless Max streams 32 32 32 32 32 32 32 http://www.emedialive.com/articles/readarticle.aspx?articleid=11397#iib
  6. Blu-ray Disc Types Replicated discs Single-layer - 25 GB (BD) Dual layer - 50 GB Recordable Disc BD-R (recordable), single and dual layer types BD-RE (recordable-erasable), single and dual layer BD9/BD5 Dual (8.5 GB) and single layer (4.7 GB) formats on DVD-+R discs Mini-Blu-ray 8 cm with 7.5 GB capacity AVCREC Record Blu-ray compatible content to DVD- +R (camcorders)
  7. Blu-ray Copy Protection Advanced Access Required for replication  Content System  License fees apply (AACS) (encryption)  Reportedly cracked BD+ (June 2007) Optional technology   Can be title specific  License fees apply  Reportedly cracked in 3/2008 (www.slysoft.com) BD-ROM Mark Cryptographic data stored differently than  normal data on replicated disc (players can’t play  Prevents copying by unauthorized replicators
  8. Other Details Minutes of video (at Single-layer (25 GB) - 133 25 mbps) Dual-layer (50 GB) - 266 Max bitrate 40 mbps 1 X speed equals 36 mbps (compared to 10.5 mbps for DVD and 1.2 mbps for CD)
  9. Blu-ray Disc Authoring Levels HDMV - High Definition Movie Mode  BDAV - Blu-ray Audio/Video  BDMV - Blu-ray Disc Movie  BD-J - Blu-ray Java 
  10. BDAV - Blu-ray Audio/Video High definition video, no menu  Play list played using Blu-ray player’s  internal player
  11. BDAV - Blu-ray Audio/Video Lowest level of Blu-ray functionality  MPEG-2 only, limited to 15 mbps  A feature of many consumer editing  and authoring programs
  12. BDMV - Blu-ray Disc Movie High definition video  Extends conventional DVD authoring features to  Blu-ray capacities
  13. BDMV - Blu-ray Disc Movie Available in Adobe Encore and  Sonic DVDit HD (very accessible) All codecs, no data rate limits  Great format for in-house use  Can’t replicate discs produced by  either program, just record multiple copies Developer choice, not format  limitation
  14. HDMV - High Definition Movie Mode High definition video  Additional presentation and interactive features  (information overlay) Image courtesy of Sonic Solutions
  15. HDMV - High Definition Movie Mode Available in Sonic Scenarist, Sony  Blu-print and NetBlender DoStudio All codecs, no data rate limits  Many additional Blu-ray functions  with no programming necessary Interface still challenging, but don’t  have to write code Can replicate disks (or record) 
  16. Scenarist - HDMV Image courtesy of Sonic Solutions
  17. BD-J - Blu-ray Disc Java High definition video  Full access to Blu-ray spec including web  interactivity, gaming and quizes Image courtesy of Sonic Solutions
  18. BD-J - Blu-ray Disc Java Available in Sonic Scenarist, Sony  Blu-print and NetBlender DoStudio All codecs, no special data rate  Full access to Blu-ray spec  Can replicate disks (and record) 
  19. BD-J - Blu-ray Disc Java Java is generally  written in a separate program, then added to project as compiled JAR files Scripting may be  required On-Q’s visual  development environment (shown) specific for Blu-ray
  20. HDMV vs. BD-J HDMV BD-J   HD Video   HD Audio   Full color Graphics   Information Overlays   Menus over Video   Picture-in-picture  Interactive Games  Network Connectivity  Persistent Storage Access Slide courtesy of Sonic Solutions
  21. Blu-ray Authoring Levels - Summary Most advanced discs will need BD-J  Will probably require scripting, but there are visual  options To access full set of HDMV features  Will need to buy a new authoring program (or  upgrade Scenarist) Corporate and event types  Can easily and affordably extend DVD authoring  to Blu-ray recordable Can’t replicate 
  22. Production Workflows General Considerations  Which codec?  Which encoder?  BD-R/BD-RE  BD Replication 
  23. Which Codec? MPEG-2  Fast encoding, easy to decode  Very good quality at 25 mbps and higher  H.264  Better quality than MPEG-2, but probably only  noticeable at 25 mbps and below Slow rendering, hard to decode  VC-1 - not widely supported in encoding tools 
  24. Which Encoding Tool Any trusted tool with  solid output templates (Compressor shown) Hardware acceleration  becoming available PyroAV ($3,495) -  MPEG-2/H.264 co- processor 8X improvement over  software only www.adstech.com 
  25. BD-Recordable Compatibility issues  Authoring options  Authoring workflow  Choosing a Blu-ray Recorder  Automated Blu-ray record/printers 
  26. BD-Recordable - Compatibility Issues Incompatibility risks  First BD players shipped before BD-R/RE was  available for testing Manufacturers focus on Hollywood BD titles,  not corporate and event types As a result  Not all BD players can play BD-R/RE discs  Not all BD players can play BDMV titles  Can depend upon firmware revisions  Google quot;blu-mondayquot; quot;jan ozerquot; 
  27. BD-Recordable - Compatibility Issues Playstation 3 (1.6 + DVDit patch) ------- BD-R, BD-RE  Sony BDP-S1 (1.55) ------- BD-R, BD-RE, DVD-R (when AACS  folder is removed) Sony BDP-S300 (3.2) -------BD-R, BD-RE  Pioneer Elite BDP-HD1 ------- BD-R, BD-RE  Samsung BD-P 1000 (1.0 firmware) ------- BD-R, BD-RE  Samsung BD-P 1200 ------- BD-R (mixed results - could be  certain media that works) Samsung BD-P 1400 -------BD-R, BD-RE  Panasonic DMP-BD10 (A) ------- BD-R, BD-RE, DVD-R  Philips BDP9000 ------- unknown  LG BH-100 ------- no  http://forums.support.roxio.com/index.php?showtopic=20850 (Roxio is a Sonic subsidiary)
  28. Minimizing Compatibility Issues BD recordable works best when  producing for small group of players Test early in the process  Notify viewers of compatibility risks  Notify them that firmware upgrades can create  compatibility issues Once you find combination that works  (burner/media), don’t change
  29. BD-Recordable Authoring BDAV - No menus  Very simple program interfaces  Available from Cyberlink, Ulead and others  BDMV - DVDit HD, Adobe Encore, Adobe Premiere  Elements Identical to SD DVD production interface - just choose a  different preset and input higher res content
  30. BD-Recordable Create disk Set relevant  options and start recording Expect longer  rendering and writing times
  31. BD-Recordable Disk Pricing Brand R/RE Layers Speed Cost Verbatim BD-R 1 2X $16.99 Verbatim BD-RE 1 2X $19.99 Panasonic BD-R 1 2X $17.49 Panasonic BD-R 2 2X $49.99 Sony BD-R 2 2X $31.99 Sony BD-R 1 2X $16.99 Other options include discs on spindle and printable discs. Prices from www.supermediastore.com and www.meritline.com
  32. BD-Recordable Choosing a Burner Compatibility  Check with authoring vendor  Google “drive name” “authoring software”  Check who produced recorder  Speeds/feeds  Make sure can burn dual layer (first drives couldn’t)  Make sure at least 2X (4X if possible)  Internal/External - External drives support multiple  workstations Bundled software - Mac/Windows data backup  My drive? LaCie Blu-ray D2 recorder  http://digitalcontentproducer.com/videoencodvd/revfeat/test_drive_lacie/
  33. BD-Recordable Reproduction - Small Quantity Most disc printer/recorder vendors now  support Blu-ray Low end - Primera Bravo SE Blu  CD/DVD/BD Publisher $2,995  20 disc capacity  2X write speed  1 Recorder capacity  4800x1200 dpi  Windows-only software  No network  No API 
  34. BD-Recordable Disc Publisher for On-Demand Production Rimage Producer 7100N/8100N  2 or 4 recorders  300 Disc Capacity  Patented, Robust Robotics  Durable, UV Resistant Thermal Printing  – Silkscreen Quality Production server appliance for on-  demand networked usage API for integration with 3rd party  applications; e.g. archiving, asset management, watermarking etc
  35. BD-Recordable Disc Publisher for Networked Workgroups Rimage Professional 5100N or 5300N  1 or 2 recorders,  50 or 100 Disc Capacity  Patented, Robust Robotics  Durable, UV Resistant Thermal  Printing – Silkscreen Quality Professional-class appliance for  collaborative networked usage API for integration with 3rd party  applications; e.g. editing, authoring, encoding/transcoding, etc
  36. Blu-ray Duplication - Service Bureau Not generally available  Prices still quite high (Blu-ray/DVD)  1-499 - $38.20/$2.55  500 - 999 - $37.30/$2.49  www.duplicationondemand.com  All prices for duplication/print in a sleeve 
  37. Replication - Agenda Authoring for replication  Licensing and other fees  Replication  Lay of the land  Fees and prices 
  38. Replication - Authoring Three programs  Sony Blu-print  $50K plus first year support of $10,000  Sonic Scenarist  $35,000  NetBlender - DoStudio  $249/month  Ships in May, 2008 
  39. Authoring for Replication Components of the total solution  Encoding  Menu design  BD-J authoring  HDMV authoring  Emulation  Verification 
  40. Authoring for Replication NetBlender Sonic Sony Blu- Scenarist Print DoStudio Third party Cinevision Third Party Encoding PhotoShop Scenarist Blu-Print Menu design Designer PS DoStudio Scenarist BD Blu-Print HDMV authoring Edition DoStudio Scenarist BD On-Q Create BD-J authoring Edition Third party Scenarist BD Third party Emulation Edition Third party Third party Sony Verifier Verification
  41. Evaluating Authoring Options ID costs associated with all required  components (compare apples to apples) Arrange for a demo  ID all required BDMV/BDJ features, including copy  protection Learn how each feature is implemented  Find best match between your needs and your  technical skills or ID skills you’ll need to acquire Obtain and speak to references  Ask of a list of titles produced 
  42. Licensing Advanced Access Content System  (AACS) Blu-ray Disc Association (BDA) 
  43. AACS Licensing Advanced Access Content System  Content protection  Required for Blu-ray Replication  Costs:  Fixed: $3,000 one time up front payment  Fixed per project ~ $1,585  $500 is to generate content certificate  $800 is media key  ~$285 - miscellaneous  $.04/disc (paid to replicator then passed through) 
  44. Blu-ray Disc Licensing Levels No license  Can’t use BD logo on product or marketing materials unless  replicated at licensed replicator Free license  Use BD logo, but not Region Protection Code logo  Not listed as licensee on association web site  http://www.blu-raydisc.info/license_app/lla_apps.php  Content Participant Agreement - Light ($500/year)  Use RPC code, but no third party beneficiary rights  Listed as licensee on association web site  http://www.blu-raydisc.info/license_app/cpalight_apps.php  Content Participant Agreement ($3000/year)  http://www.blu-raydisc.info/license_app/cpa_apps.php 
  45. BD Disc Licensing Scenarios Corporate - Record or replicate for in-house use, or free  distribution for marketing No license required, can’t use logo unless replicate in licensed  authoring house Event videographer - sell low volumes to targeted markets  Free license so can obtain and use logo  Independent movie producer - sell and distribute  CPA-Light - $500/year, get listed on BDA web-site, regional content  protection codes plus the logos Movie or television studio - CPA  For more information  http://www.blu-raydisc.info/index.php 
  46. Replication - Lay of the Land Few true replicators, like Sony/Technicolor  They deal with studios directory  Minimum order quantities in multiple thousands  Second tier - job aggregators (PacificDisc)  Aggregate jobs and take to first tier  Minimum order quantity around 1,000 units  Third tier - deal with PacificDisc and other  second tier vendors
  47. Replication Procedures Deliver data in Cutting Master Format  On tape, hard disk or FTP  Can’t deliver on BD-Recordable  Have AACS license in hand 
  48. Pricing - PacificDisc Questions:  Per layer setup fee? ($500 per side)  AACS up front and per disc? ($1,585 up front plus  $.05/disc) Single/dual layer pricing?  Bulk, packaging, shrink-wrapped?  Colors in printing? (Pacific disc is 5, with  additional color at $.03/per disc) Re-order setup (quantity dependent, sometimes  waived) http://www.pacificdisc.com/PricingBluRay.html
  49. Pricing - PacificDisc Bulk Retail-Ready Quantities BD-25 BD-50 BD-25 BD-50 1,000 - 2,499 $2.95 $4.25 $3.85 $5.19 2,500 - 9,999 $2.25 $3.35 $3.15 $4.25 10,000 - 24,999 $1.95 $2.85 $2.69 $3.59 25,000 - 49,999 $1.75 $2.55 $2.44 $3.24
  50. Replication - Pros/Cons Pros Cons Full featured Blu-ray More complicated   authoring programs Most compatible  disc Licensing  Copy protection More expensive in   (such as it is) low quantities
  51. Recording - Pros/Cons Cons Pros Incompatibility  Inexpensive,  issues accessible authoring Can’t access full  Inexpensive for  Blu-ray feature set small quantities Expensive to  reproduce
  52. Questions

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