Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to Reach Parents"
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Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to Reach Parents"

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Find out why it’s critical to implement a mobile strategy in your district today, and how to use social media and other real-time communication tools to optimize your community outreach efforts.

Find out why it’s critical to implement a mobile strategy in your district today, and how to use social media and other real-time communication tools to optimize your community outreach efforts.
Speaker: Bernie Rhinerson - Former Chief of Staff, San Diego Unified School District

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Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to Reach Parents" Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to Reach Parents" Presentation Transcript

  • Symposium on parent engagement: Using real-time communications to reach parents Bernie Rhinerson, former Chief of Staff: San Diego Unified School District
  • Websites Alone Are NOT Enough!
  • Why Should Schools Use Mobile Device Communications? Infographics from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  • School Information Needs to Go Mobile! 63% of adult cell owners now use their phones to go online, a figure that has doubled since 2009
  • Mobile Device Communications 91% of American adults own a cell phone and many use the devices for much more than phone calls
  • Mobile Devices Are Part of Our Daily Lives! Infographics from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  • App Uses: Where Is My School? Infographics from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  • Going Mobile At San Diego Unified • Website updated to adapt to smartphone screens – Responsive Web Design • Join the App world – The SD Unified App is in iPhone and Android app stores for free • Marketing the Mobile App BOTH Are Needed
  • Responsive Web Design for Mobile
  • San Diego Unified - Mobile App
  • News to the App with Website Integration Website news links feed directly to Mobile App
  • San Diego Unified – Mobile App Adoption • Steady pace of downloads • 2,847 – iPhone • 836 – Android
  • Mobile App Steps 1, 2, 3 • STEP #1 - Find the right Mobile App – – – Search the App stores Look at other schools’ apps Consider the Schoolwires Mobile Solutions • Step # 2 – Integrate the App with your website – – At San Diego Unified School District, we integrated the mobile app with the district website on the Centricity 2 platform This integration brought all of the real-time information from the website to the mobile app • • • • district calendar contact information for staff school directory with map feature constant feed of district news that is continually updated • Step # 3 - Launch & market your Mobile App – iTunes and Google Play app stores • – With a responsively designed website, your app will be promoted on smartphones Make it free and market the launch!
  • Mobile App Marketing: Key to Adoption Success • Marketing Challenge - User Attention Span and App Competition – • On-Going Marketing Is A Must to Break Through and Increase Adoption Marketing Tips: – – – – – – Parent meetings • Educate your school principals to promote the app • Enlist some early parent fans to speak up at meetings about why they like the app Counter cards at schools • Design a card to place on school counters and hand out at meetings • An eye catching card can provide easy-to-follow instructions for downloading Social media • Set up a Facebook Fan Page for your mobile app and promote it • Set up a contest to promote Likes on the page • Use your Twitter feed to promote the launch and post frequent updates Promo video • Make your own promo video and post it on your Web page and share it on You Tube • Play it at parent meetings to start the conversation about the many uses for your app Email marketing • Your launch email is just a start. Follow up with a series of emails that highlight different features of your app. Staff meetings • Don’t forget your district staff
  • Social Media Communications Keeping it Fresh!
  • Social Media Challenge: Constant Information Flow • Social Media requires engagement • Engagement requires constant feeding • Constant feeding requires news
  • Constant News Content
  • District eNewsletter: Friday Notes • Weekly eNewsletter • 69,000 emails – Parents – Staff – Community • Advertising Supported
  • News Fed To All School Websites • Content Management System (CMS) • New stories to district news via the Headlines & Features app • News headlines appear on school homepages
  • Scheduling Headlines Each Headline is given a date and time to appear on the website
  • Specific Web Page Feeds • Headline feeds to specific pages • With Tags and separate RSS feed
  • San Diego Unified - Social Media • Fed daily for best results • Twitter – 4,665 followers • Facebook – 3,106 likes – Weekly reach 3,444
  • Metrics: How Is It Working?
  • Facebook Metrics Page
  • Concluding Comments • Going Mobile is a MUST for school-to-home communications • Mobile transforms school communications – Increased Parent Engagement – Increased Community Engagement – Increased Public Support for Education • Social Media delivers information and engages parents
  • This presentation has been brought to you by Schoolwires®