Symposium on parent engagement:

Using real-time
communications to
reach parents
Bernie Rhinerson,
former Chief of Staff: ...
Websites Alone Are NOT Enough!
Why Should Schools Use
Mobile Device Communications?

Infographics from: http://www.smartinsights.com/mobile-marketing/mob...
School Information Needs to
Go Mobile!

63% of adult cell
owners now use their
phones to go online, a
figure that has
doub...
Mobile Device Communications

91% of American
adults own a cell
phone and many
use the devices
for much more
than phone ca...
Mobile Devices Are Part
of Our Daily Lives!

Infographics from: http://www.smartinsights.com/mobile-marketing/mobile-marke...
App Uses: Where Is My School?

Infographics from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics...
Going Mobile At San Diego Unified
• Website updated to
adapt to smartphone
screens
– Responsive Web Design

• Join the App...
Responsive Web Design for Mobile
San Diego Unified - Mobile App
News to the App with
Website Integration

Website news links
feed directly to
Mobile App
San Diego Unified –
Mobile App Adoption
• Steady pace of
downloads
• 2,847 – iPhone
• 836 – Android
Mobile App Steps 1, 2, 3
• STEP #1 - Find the right Mobile App
–
–
–

Search the App stores
Look at other schools’ apps
Co...
Mobile App Marketing:
Key to Adoption Success
•

Marketing Challenge - User Attention Span and App Competition
–

•

On-Go...
Social Media Communications
Keeping it Fresh!
Social Media Challenge:
Constant Information Flow

• Social Media requires engagement
• Engagement requires constant feedi...
Constant News Content
District eNewsletter: Friday Notes
• Weekly
eNewsletter
• 69,000 emails
– Parents
– Staff
– Community

• Advertising
Suppo...
News Fed To All School Websites
• Content
Management
System (CMS)
• New stories to
district news via
the Headlines &
Featu...
Scheduling Headlines

Each Headline is
given a date and
time to appear on
the website
Specific Web Page Feeds
• Headline
feeds to
specific pages
• With Tags and
separate RSS
feed
San Diego Unified - Social Media
• Fed daily for best
results
• Twitter
– 4,665 followers

• Facebook
– 3,106 likes
– Week...
Metrics: How Is It Working?
Facebook Metrics Page
Concluding Comments
• Going Mobile is a MUST for school-to-home
communications
• Mobile transforms school communications
–...
This presentation has been
brought to you by Schoolwires®
Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to Reach Parents"
Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to Reach Parents"
Upcoming SlideShare
Loading in …5
×

Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to Reach Parents"

386 views
293 views

Published on

Find out why it’s critical to implement a mobile strategy in your district today, and how to use social media and other real-time communication tools to optimize your community outreach efforts.
Speaker: Bernie Rhinerson - Former Chief of Staff, San Diego Unified School District

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
386
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to Reach Parents"

  1. 1. Symposium on parent engagement: Using real-time communications to reach parents Bernie Rhinerson, former Chief of Staff: San Diego Unified School District
  2. 2. Websites Alone Are NOT Enough!
  3. 3. Why Should Schools Use Mobile Device Communications? Infographics from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  4. 4. School Information Needs to Go Mobile! 63% of adult cell owners now use their phones to go online, a figure that has doubled since 2009
  5. 5. Mobile Device Communications 91% of American adults own a cell phone and many use the devices for much more than phone calls
  6. 6. Mobile Devices Are Part of Our Daily Lives! Infographics from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  7. 7. App Uses: Where Is My School? Infographics from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  8. 8. Going Mobile At San Diego Unified • Website updated to adapt to smartphone screens – Responsive Web Design • Join the App world – The SD Unified App is in iPhone and Android app stores for free • Marketing the Mobile App BOTH Are Needed
  9. 9. Responsive Web Design for Mobile
  10. 10. San Diego Unified - Mobile App
  11. 11. News to the App with Website Integration Website news links feed directly to Mobile App
  12. 12. San Diego Unified – Mobile App Adoption • Steady pace of downloads • 2,847 – iPhone • 836 – Android
  13. 13. Mobile App Steps 1, 2, 3 • STEP #1 - Find the right Mobile App – – – Search the App stores Look at other schools’ apps Consider the Schoolwires Mobile Solutions • Step # 2 – Integrate the App with your website – – At San Diego Unified School District, we integrated the mobile app with the district website on the Centricity 2 platform This integration brought all of the real-time information from the website to the mobile app • • • • district calendar contact information for staff school directory with map feature constant feed of district news that is continually updated • Step # 3 - Launch & market your Mobile App – iTunes and Google Play app stores • – With a responsively designed website, your app will be promoted on smartphones Make it free and market the launch!
  14. 14. Mobile App Marketing: Key to Adoption Success • Marketing Challenge - User Attention Span and App Competition – • On-Going Marketing Is A Must to Break Through and Increase Adoption Marketing Tips: – – – – – – Parent meetings • Educate your school principals to promote the app • Enlist some early parent fans to speak up at meetings about why they like the app Counter cards at schools • Design a card to place on school counters and hand out at meetings • An eye catching card can provide easy-to-follow instructions for downloading Social media • Set up a Facebook Fan Page for your mobile app and promote it • Set up a contest to promote Likes on the page • Use your Twitter feed to promote the launch and post frequent updates Promo video • Make your own promo video and post it on your Web page and share it on You Tube • Play it at parent meetings to start the conversation about the many uses for your app Email marketing • Your launch email is just a start. Follow up with a series of emails that highlight different features of your app. Staff meetings • Don’t forget your district staff
  15. 15. Social Media Communications Keeping it Fresh!
  16. 16. Social Media Challenge: Constant Information Flow • Social Media requires engagement • Engagement requires constant feeding • Constant feeding requires news
  17. 17. Constant News Content
  18. 18. District eNewsletter: Friday Notes • Weekly eNewsletter • 69,000 emails – Parents – Staff – Community • Advertising Supported
  19. 19. News Fed To All School Websites • Content Management System (CMS) • New stories to district news via the Headlines & Features app • News headlines appear on school homepages
  20. 20. Scheduling Headlines Each Headline is given a date and time to appear on the website
  21. 21. Specific Web Page Feeds • Headline feeds to specific pages • With Tags and separate RSS feed
  22. 22. San Diego Unified - Social Media • Fed daily for best results • Twitter – 4,665 followers • Facebook – 3,106 likes – Weekly reach 3,444
  23. 23. Metrics: How Is It Working?
  24. 24. Facebook Metrics Page
  25. 25. Concluding Comments • Going Mobile is a MUST for school-to-home communications • Mobile transforms school communications – Increased Parent Engagement – Increased Community Engagement – Increased Public Support for Education • Social Media delivers information and engages parents
  26. 26. This presentation has been brought to you by Schoolwires®

×