Symposium on parent engagement:

Connecting with the
new digital parents
Julie Evans, CEO: Project Tomorrow
Connecting with the
new digital parents
Julie Evans, Project Tomorrow CEO
October 22, 2013
A big thank you to:

© 2013 Project Tomorrow
Today’s Agenda

 Who is this New Digital Parent?

 Digital Parents and School Communications
 Creating a Shared Vision ...
The New Digital Parent Profile
Profile based upon:
 Parents’ highly value the use of technology in
education
 They are m...
Speak Up National Research Project
Annual national research project
 Online surveys + focus groups
 Open for all K-12 sc...
National Speak Up 2012 Participation: 466,303



K-12 Students
 Teachers & Librarians
 Parents (in English & Spanish)
...
Introducing:

New Administrator’s Guide to
Reaching Digital Parents
A special collaboration of
Schoolwires and Project Tom...
How Important is the Use of Technology to
Student Success?

© Project Tomorrow 2013
Parents are mobilists!
Personal Access to Mobile Devices – from 2008 to 2012
Cell phone
without
Internet access

Smartphon...
Parents have first hand experience with online learning
I have taken an online class:
For work or job training
For an acad...
Benefits of online learning
All
Parents
Students can work at their own pace
Students can review materials as often
as want...
New Digital Parent Profile





Value proposition for the use of technology in education
Personal usage of mobile devi...
What administrators need to know:
other key characteristics or expectations
1. Distribution of digital parents within the
...
What administrators need to know:
other key characteristics or expectations
1. Distribution of digital parents within the
...
What social media do you
regularly use in your personal
life?
Communicating via text
messages
Maintaining a social
network...
University of Chicago study:
“Strong parent-community-school ties”
is one of the essential five supports for
school improv...
University of Chicago study:
“Strong parent-community-school ties” is
one of the essential five supports for school
improv...
Communications with parents matters!


37% of administrators see engaging parents as coteachers as key to student achieve...
Communications with parents matters!


Some schools and districts are already
tapping into tech tools to
engage/connect/c...
Personal emails
Portal with grade info
Text messaging
Mobile app

Class blogs
Facebook
Skype
Twitter
0%

10%

20%

30%

40...
Imagine you are designing the ultimate
school for today’s students,

what technologies would have the
greatest impact on l...
What tech tools and resources are worthy of greater
school investments?
All Parents

Digital Parents

Online textbooks

56...
The ultimate elementary school for today’s learners must
include:
Tablets
Online textbooks
Games

School wide Internet
0%
...
The ultimate middle school for today’s learners must include:

Mobile apps
Online textbooks
Digital content

School wide I...
The ultimate high school for today’s learners must include:

Social media
Online classes
BYOD
School wide Internet
0%

Tea...
Ways to engage the “New Digital Parents” in your
school or district planning processes:
 Use social media to explore idea...
More Speak Up? www.tomorrow.org
National Speak Up Findings and reports

Targeted and thematic reports
Online learning tren...
Your thoughts, comments, questions
(c) Project Tomorrow 2013
Let’s continue this discussion!

Julie Evans
Project Tomorrow
jevans@tomorrow.org
949-609-4660 x15
Twitter: JulieEvans_PT
...
This presentation has been
brought to you by Schoolwires®
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Symposium on Parent Engagement - Session 1 "Connecting with the New Digital Parents"

  1. 1. Symposium on parent engagement: Connecting with the new digital parents Julie Evans, CEO: Project Tomorrow
  2. 2. Connecting with the new digital parents Julie Evans, Project Tomorrow CEO October 22, 2013
  3. 3. A big thank you to: © 2013 Project Tomorrow
  4. 4. Today’s Agenda  Who is this New Digital Parent?  Digital Parents and School Communications  Creating a Shared Vision with your Digital Parents  New Considerations  Discussion
  5. 5. The New Digital Parent Profile Profile based upon:  Parents’ highly value the use of technology in education  They are mobilists – they use mobile devices  They have personal experience with online learning  And parents are strongly interested in digital schoolto-home communications Source: Speak Up 2012 National Research Project Data Findings
  6. 6. Speak Up National Research Project Annual national research project  Online surveys + focus groups  Open for all K-12 schools and schools of education  Institutions receive free report with their own data Collect ideas ↔ Stimulate conversations  K-12 Students, Teachers, Parents, Administrators  Pre-Service Teachers in Schools of Education Inform policies & programs  Analysis and reporting of findings and trends  Consulting services to help transform teaching and learning + 3 million surveys since 2003
  7. 7. National Speak Up 2012 Participation: 466,303  K-12 Students  Teachers & Librarians  Parents (in English & Spanish)  School/District Administrators  Technology Leaders  364,233 56,346 39,713 5,511 500 About the participating schools & districts o 8,020 schools and 2,431 districts o 30% urban / 43% rural / 27% suburban o All 50 states + DC  Honor Roll of States with highest participation: TX, CA, OH, IN, AL, NC, WI, AZ, FL, PA
  8. 8. Introducing: New Administrator’s Guide to Reaching Digital Parents A special collaboration of Schoolwires and Project Tomorrow
  9. 9. How Important is the Use of Technology to Student Success? © Project Tomorrow 2013
  10. 10. Parents are mobilists! Personal Access to Mobile Devices – from 2008 to 2012 Cell phone without Internet access Smartphone Tablet computer Parents in 2008 90% 32% 5% Parents in 2012 35% 73% 49% © Project Tomorrow 2013
  11. 11. Parents have first hand experience with online learning I have taken an online class: For work or job training For an academic/college program To learn new skills To explore a hobby For traffic school 43% 29% 22% 13% 7% * Since 2009 – increase of 65 percent! © Project Tomorrow 2013
  12. 12. Benefits of online learning All Parents Students can work at their own pace Students can review materials as often as wanted/needed To take a class not offered at school To get college or advanced credit To increase student engagement in learning © Project Tomorrow 2013 62% 59% New Digital Parents 73% 72% 51% 43% 30% 67% 64% 37%
  13. 13. New Digital Parent Profile     Value proposition for the use of technology in education Personal usage of mobile devices Personal experience with online learning Strong interest in digital school-to-home communications 37% of parents of school-aged children fit this profile today © Project Tomorrow 2013
  14. 14. What administrators need to know: other key characteristics or expectations 1. Distribution of digital parents within the grade bands  30% of parents with students in K-2  36% of parents with students in Gr 3-5  40% of parents with students in Gr 6-8  38% of parents with students in Gr 9-12 © Project Tomorrow 2013
  15. 15. What administrators need to know: other key characteristics or expectations 1. Distribution of digital parents within the grade bands     30% of parents with students in K-2 36% of parents with students in Gr 3-5 40% of parents with students in Gr 6-8 38% of parents with students in Gr 9-12 2. Digital parents are social media users!  51% use Skype  65% regularly update a social networking site  19% are tweeting © Project Tomorrow 2013
  16. 16. What social media do you regularly use in your personal life? Communicating via text messages Maintaining a social networking site Watching online videos Elementary School Parents 86% Middle School Parents 86% High School Parents 62% 55% 52% 40% 36% 34% Streaming online TV shows 37% 34% 32% Playing online or mobile app games Using Twitter 30% 28% 25% 14% 13% 13% © Project Tomorrow 2013 86%
  17. 17. University of Chicago study: “Strong parent-community-school ties” is one of the essential five supports for school improvement. © Project Tomorrow 2013
  18. 18. University of Chicago study: “Strong parent-community-school ties” is one of the essential five supports for school improvement. Yet, only 21% of parents say that communications with their child’s school is very effective. © Project Tomorrow 2013
  19. 19. Communications with parents matters!  37% of administrators see engaging parents as coteachers as key to student achievement  71% of principals want new teachers to have training during their preparation programs in how to use tech to communicate with parents  26% of administrators call “effective parent communications” a significant challenge, however! © Project Tomorrow 2013
  20. 20. Communications with parents matters!  Some schools and districts are already tapping into tech tools to engage/connect/communicate with parents: Digital/phone notification systems 54% Social media 41% Twitter 17% © Project Tomorrow 2013
  21. 21. Personal emails Portal with grade info Text messaging Mobile app Class blogs Facebook Skype Twitter 0% 10% 20% 30% 40% 50% 60% 70% Tech Leaders: currently supporting these tools Principals: say these tools are beneficial New Digital Parents: want to use these tools © Project Tomorrow 2013 80% 90% 100%
  22. 22. Imagine you are designing the ultimate school for today’s students, what technologies would have the greatest impact on learning? Do we have a shared vision for digital learning? © Project Tomorrow 2013
  23. 23. What tech tools and resources are worthy of greater school investments? All Parents Digital Parents Online textbooks 56% 65% Educational mobile apps 53% 63% Digital content 50% 59% Tablets 43% 56% School wide Internet 45% 54% BYOD 40% 54% School portal 51% 57% Online classes 36% 45% Social media 12% 18% Games 12% 16% © Project Tomorrow 2013
  24. 24. The ultimate elementary school for today’s learners must include: Tablets Online textbooks Games School wide Internet 0% Teachers © Project Tomorrow 2013 10% 20% 30% Principals 40% 50% 60% Digital Parents 70% 80%
  25. 25. The ultimate middle school for today’s learners must include: Mobile apps Online textbooks Digital content School wide Internet 0% Teachers © Project Tomorrow 2013 10% 20% 30% Principals 40% 50% 60% Digital Parents 70% 80%
  26. 26. The ultimate high school for today’s learners must include: Social media Online classes BYOD School wide Internet 0% Teachers © Project Tomorrow 2013 10% 20% 30% Principals 40% 50% 60% Digital Parents 70% 80%
  27. 27. Ways to engage the “New Digital Parents” in your school or district planning processes:  Use social media to explore ideas  Host an online discussion forum  Start an online parent school with informational classes and workshops  Demonstrate value of current and future technology initiatives  Think “digital inclusion” not exclusion  Align your communications tools to parent needs  Ask parents their ideas! © Project Tomorrow 2013
  28. 28. More Speak Up? www.tomorrow.org National Speak Up Findings and reports Targeted and thematic reports Online learning trends Mobile learning & social media Print to digital migration Social learning Intelligent adaptive software New digital parent series Presentations, podcasts and webinars Services: consulting, workshops, evaluation and efficacy studies © 2013 Project Tomorrow
  29. 29. Your thoughts, comments, questions (c) Project Tomorrow 2013
  30. 30. Let’s continue this discussion! Julie Evans Project Tomorrow jevans@tomorrow.org 949-609-4660 x15 Twitter: JulieEvans_PT and SpeakUpEd Copyright Project Tomorrow 2013 This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author. © 2013 Project Tomorrow
  31. 31. This presentation has been brought to you by Schoolwires®
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