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Project Tomorrow’s 2012 Speak Up survey shows that many of today’s K-12 parents identify themselves as advanced users of technology -- from mobile phones and tablets to social media. It all means that district administrators will need to re-think the way they communicate with parents. This presentation explores more ground breaking research on the new digital parents and how they’re driving change in K-12 communities. We address using digital tools to communicate with parents; new ways to establish two-way communication with parents; and how other K-12 school districts are improving school-to-home communications, including real-world examples.