Communicating with Digital Parents - Event 2 in a 4-part series
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Communicating with Digital Parents - Event 2 in a 4-part series

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Project Tomorrow’s 2012 Speak Up survey shows that many of today’s K-12 parents identify themselves as advanced users of technology -- from mobile phones and tablets to social media. It all means ...

Project Tomorrow’s 2012 Speak Up survey shows that many of today’s K-12 parents identify themselves as advanced users of technology -- from mobile phones and tablets to social media. It all means that district administrators will need to re-think the way they communicate with parents. This presentation explores more ground breaking research on the new digital parents and how they’re driving change in K-12 communities. We address using digital tools to communicate with parents; new ways to establish two-way communication with parents; and how other K-12 school districts are improving school-to-home communications, including real-world examples.

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Communicating with Digital Parents - Event 2 in a 4-part series Communicating with Digital Parents - Event 2 in a 4-part series Presentation Transcript

  • DIGITAL PARENTS WEBINAR
  • ••
  • •••
  • DIGITAL PARENTS WEBINAR
  • •••••
  • 
  • ••••
  • Speak Up National Research ProjectAnnual national research project Online surveys + focus groups Open for all K-12 schools and schools of education Institutions receive free report with their own dataCollect ideas ↔ Stimulate conversations K-12 Students, Teachers, Parents, Administrators Pre-Service Teachers in Schools of EducationInform policies & programs Analysis and reporting of findings and trends Consulting services to help transform teaching and learning+ 3 million surveys since 2003
  • Speak Up National Research Project - 2012 K-12 Students 364,233 Teachers & Librarians 56,346 Parents (in English & Spanish) 39,713 School/District Administrators 5,511 Technology Leaders 500 About the participating schools & districtso 8,020 schools and 2,431 districtso 30% urban / 43% rural / 27% suburbano All 50 states + DCo Honor Roll of States with highest participation:TX, CA, OH, IN, AL, NC, WI, AZ, FL, PA
  • New Digital Parent Profile Value proposition for the use of technology in education Personal usage of mobile devices Personal experience with online learning Strong interest in digital school-to-home communications37% of parents of school-aged childrenfit this profile today
  • ••••
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  • What social media do youregularly use in your personal life?ElementarySchoolParentsMiddleSchoolParentsHigh SchoolParentsCommunicating via text messages 86% 86% 86%Maintaining a social networkingsite62% 55% 52%Watching online videos 40% 36% 34%Streaming online TV shows 37% 34% 32%Playing online or mobile appgames30% 28% 25%Using Twitter 14% 13% 13%
  • Do you have amobile device?Cell phonewithout InternetaccessSmartphone TabletcomputerParents -200890% 32% 5%Parents -201235% 73% 49%
  • 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%TwitterSkypeFacebookClass blogsMobile appText messagingPortal with grade infoPersonal emailsTech Leaders: currently supporting these toolsPrincipals: say these tools are beneficialNew Digital Parents: want to use these tools
  •  How well are your current communications tools and strategies supportingyour efforts to engage, connect and communicate with your students’parents? Are your school or district communications tools meeting the expectations ofyour New Digital Parents for effective communications? How can you leverage digital tools and resources to not only improve school tohome communications, but to engage parents in supporting the learningprocess?
  • • Enhance and improve home-school communication• Well informed and engaged parents• Student success in school
  • WebsitesParentPortalNotificationSystem
  • • Immediate• Updated• Concise• Consistent
  • Website UsageNeedsDeficienciesFocus
  • • Virtual Backpack District Schools Community• Forms• Flyers
  • BloggingParent InputMeet Their Needs
  • ••••••
  • Parents Always in the Know• Attendance• Courses• Schedule• Where are they right now?• Assignments• Grades• Report Cards• Contact Information
  • DIGITAL PARENTS WEBINARTo learn more about how Schoolwires solutionssupport parent/family involvement,visit our website www.schoolwires.comEmail us at sales@schoolwires.com to discuss youroptions and the Centricity2 Essential packaging