DIGITAL PARENTS WEBINAR
••
•••
DIGITAL PARENTS WEBINAR
•••••

••••
Speak Up National Research ProjectAnnual national research project Online surveys + focus groups Open for all K-12 schoo...
Speak Up National Research Project - 2012 K-12 Students 364,233 Teachers & Librarians 56,346 Parents (in English & Span...
New Digital Parent Profile Value proposition for the use of technology in education Personal usage of mobile devices Pe...
••••


What social media do youregularly use in your personal life?ElementarySchoolParentsMiddleSchoolParentsHigh SchoolParentsCo...
Do you have amobile device?Cell phonewithout InternetaccessSmartphone TabletcomputerParents -200890% 32% 5%Parents -201235...
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%TwitterSkypeFacebookClass blogsMobile appText messagingPortal with grade infoPe...
 How well are your current communications tools and strategies supportingyour efforts to engage, connect and communicate ...
• Enhance and improve home-school communication• Well informed and engaged parents• Student success in school
WebsitesParentPortalNotificationSystem
• Immediate• Updated• Concise• Consistent
Website UsageNeedsDeficienciesFocus
• Virtual Backpack District Schools Community• Forms• Flyers
BloggingParent InputMeet Their Needs
••••••
Parents Always in the Know• Attendance• Courses• Schedule• Where are they right now?• Assignments• Grades• Report Cards• C...
DIGITAL PARENTS WEBINARTo learn more about how Schoolwires solutionssupport parent/family involvement,visit our website ww...
Communicating with Digital Parents - Event 2 in a 4-part series
Communicating with Digital Parents - Event 2 in a 4-part series
Communicating with Digital Parents - Event 2 in a 4-part series
Communicating with Digital Parents - Event 2 in a 4-part series
Communicating with Digital Parents - Event 2 in a 4-part series
Communicating with Digital Parents - Event 2 in a 4-part series
Communicating with Digital Parents - Event 2 in a 4-part series
Communicating with Digital Parents - Event 2 in a 4-part series
Communicating with Digital Parents - Event 2 in a 4-part series
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Communicating with Digital Parents - Event 2 in a 4-part series

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Project Tomorrow’s 2012 Speak Up survey shows that many of today’s K-12 parents identify themselves as advanced users of technology -- from mobile phones and tablets to social media. It all means that district administrators will need to re-think the way they communicate with parents. This presentation explores more ground breaking research on the new digital parents and how they’re driving change in K-12 communities. We address using digital tools to communicate with parents; new ways to establish two-way communication with parents; and how other K-12 school districts are improving school-to-home communications, including real-world examples.

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Communicating with Digital Parents - Event 2 in a 4-part series

  1. 1. DIGITAL PARENTS WEBINAR
  2. 2. ••
  3. 3. •••
  4. 4. DIGITAL PARENTS WEBINAR
  5. 5. •••••
  6. 6. 
  7. 7. ••••
  8. 8. Speak Up National Research ProjectAnnual national research project Online surveys + focus groups Open for all K-12 schools and schools of education Institutions receive free report with their own dataCollect ideas ↔ Stimulate conversations K-12 Students, Teachers, Parents, Administrators Pre-Service Teachers in Schools of EducationInform policies & programs Analysis and reporting of findings and trends Consulting services to help transform teaching and learning+ 3 million surveys since 2003
  9. 9. Speak Up National Research Project - 2012 K-12 Students 364,233 Teachers & Librarians 56,346 Parents (in English & Spanish) 39,713 School/District Administrators 5,511 Technology Leaders 500 About the participating schools & districtso 8,020 schools and 2,431 districtso 30% urban / 43% rural / 27% suburbano All 50 states + DCo Honor Roll of States with highest participation:TX, CA, OH, IN, AL, NC, WI, AZ, FL, PA
  10. 10. New Digital Parent Profile Value proposition for the use of technology in education Personal usage of mobile devices Personal experience with online learning Strong interest in digital school-to-home communications37% of parents of school-aged childrenfit this profile today
  11. 11. ••••
  12. 12. 
  13. 13.
  14. 14. What social media do youregularly use in your personal life?ElementarySchoolParentsMiddleSchoolParentsHigh SchoolParentsCommunicating via text messages 86% 86% 86%Maintaining a social networkingsite62% 55% 52%Watching online videos 40% 36% 34%Streaming online TV shows 37% 34% 32%Playing online or mobile appgames30% 28% 25%Using Twitter 14% 13% 13%
  15. 15. Do you have amobile device?Cell phonewithout InternetaccessSmartphone TabletcomputerParents -200890% 32% 5%Parents -201235% 73% 49%
  16. 16. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%TwitterSkypeFacebookClass blogsMobile appText messagingPortal with grade infoPersonal emailsTech Leaders: currently supporting these toolsPrincipals: say these tools are beneficialNew Digital Parents: want to use these tools
  17. 17.  How well are your current communications tools and strategies supportingyour efforts to engage, connect and communicate with your students’parents? Are your school or district communications tools meeting the expectations ofyour New Digital Parents for effective communications? How can you leverage digital tools and resources to not only improve school tohome communications, but to engage parents in supporting the learningprocess?
  18. 18. • Enhance and improve home-school communication• Well informed and engaged parents• Student success in school
  19. 19. WebsitesParentPortalNotificationSystem
  20. 20. • Immediate• Updated• Concise• Consistent
  21. 21. Website UsageNeedsDeficienciesFocus
  22. 22. • Virtual Backpack District Schools Community• Forms• Flyers
  23. 23. BloggingParent InputMeet Their Needs
  24. 24. ••••••
  25. 25. Parents Always in the Know• Attendance• Courses• Schedule• Where are they right now?• Assignments• Grades• Report Cards• Contact Information
  26. 26. DIGITAL PARENTS WEBINARTo learn more about how Schoolwires solutionssupport parent/family involvement,visit our website www.schoolwires.comEmail us at sales@schoolwires.com to discuss youroptions and the Centricity2 Essential packaging

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