Your SlideShare is downloading. ×
3 Steps to Get People to Use Your K-12 Mobile App
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

3 Steps to Get People to Use Your K-12 Mobile App

223
views

Published on

Once you’ve got a mobile app for your K-12 district, how do you get your community to use it? Read on for tips on promoting your new mobile app in your K-12 community.

Once you’ve got a mobile app for your K-12 district, how do you get your community to use it? Read on for tips on promoting your new mobile app in your K-12 community.

Published in: Education, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
223
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Getting your K-12 community to use your district mobile app: Three simple steps MOBILE APP
  • 2. © 2012 Schoolwires, Inc. All rights reserved. Why your K-12 district needs a mobile app 2 • Project Tomorrow 2012 Speak Up Survey: 55% of parents surveyed access the Internet from their smartphones • Pew Research Center in 2012: 55% of surveyed teachers use smartphones 78% of 12-17 year olds in the U.S. have mobile phones
  • 3. © 2012 Schoolwires, Inc. All rights reserved. Especially in K-12 communications 3
  • 4. © 2012 Schoolwires, Inc. All rights reserved. #1 – Find the right mobile app 4 Your mobile app should: • Highlight your district / school brand • Conveniently put information that parents want in the palm of their hands • Integrate with district / school website: calendar, staff contact info, school directories, news and more
  • 5. © 2012 Schoolwires, Inc. All rights reserved. #2 – Launch your mobile app 5 Make your app available: • iTunes and Google Play app stores • Offer the app for free so all parents and staff use it
  • 6. © 2012 Schoolwires, Inc. All rights reserved. #3 – Market your mobile app 6 Make your app known in your community: • Generate awareness • Create a high profile marketing campaign to include:  A link to the app prominently displayed on district website homepage  Feature in Superintendent’s weekly email newsletter to parents  Demonstrations of the app at principals’ meetings and parent advisory group meetings
  • 7. © 2012 Schoolwires, Inc. All rights reserved. Schoolwires, the Schoolwires logos, and the unique trade dress of Schoolwires are the trademarks, service marks, trade dress and logos of Schoolwires, Inc. All other trademarks, service marks, trade dress and logos used in Schoolwires and the Website are the trademarks, service marks, trade dress and logos of their respective owners. MOBILE APP 7 Want a mobile app? Get started today! sales@schoolwires.com 877-427-9413