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www.schoolofdata.org 
DATA VISUALISATION & DESIGN 
SKILLSHARE 
Hannah Williams 
Code for South Africa School of Data Fellow 
www.hannahwilliams.co.za 
hello@hannahwilliams.co.za 
@LittleMsNimbus
WHAT IS DESIGN? 
DESIGN IS THE INTERFACE WE’VE CREATED FOR OUR WORLD 
IT PERFORMS A FUNCTION 
SO, WHAT ARE YOU TRYING TO ACHIEVE IN THE BIGGER PICTURE? 
www.schoolofdata.org
WHAT DOES YOUR DATA VIZ AIM TO DO? 
DATA VISUALISATION IN ISOLATION IS MEANINGLESS 
THE WAY INFORMATION IS PRESENTED CHANGES THE WAY WE 
INTERACT WITH IT 
PERSON X SEES YOUR VISUALISATION AND THEN WHAT? 
www.schoolofdata.org
WHAT DOES YOUR DATA VIZ AIM TO DO? 
KEEP THINGS SIMPLE, FOCUSSED AND RELEVANT 
WHO AM I TRYING TO REACH? 
WHAT DO I WANT THEM TO DO? 
HOW CAN I MAKE IT AS EASY AS POSSIBLE FOR THEM TO DO THIS? 
www.schoolofdata.org
WHAT DOES YOUR DATA VIZ AIM TO DO? 
HELP 
Team by Ahmed Trochilidae from The Noun Project | Bar Graph by Oriol Carbonell from The Noun Project 
ACTION X 
YOUR 
DESIGN 
‘TO DO’ 
LIST 
CREATE A PATH OF LEAST RESISTANCE 
HELP 
HELP 
www.schoolofdata.org
FUNCTIONAL DESIGN REQUIREMENTS 
Team by Ahmed Trochilidae from The Noun Project | Bar Graph by Oriol Carbonell from The Noun Project 
? 
www.schoolofdata.org
FUNCTIONAL DESIGN REQUIREMENTS 
ASK A QUESTION 
GIVE CONTEXT: WHAT 
DOES THIS INFORMATION 
MEAN TO YOU? 
TAKE ACTION NOW... 
...USING THESE AWESOME 
TOOLS / RESOURCES, ETC 
a 
b 
c 
Team by Ahmed Trochilidae from The Noun Project | Bar Graph by Oriol Carbonell from The Noun Project 
! 
www.schoolofdata.org
THE VISUAL DESIGN PROCESS SIMPLIFIED 
GRAPHIC / VISUAL DESIGN IS 
99% OBSERVATION AND 1% INSPIRATION 
IT’S NOT ABOUT YOU 
YOUR AESTHETIC (THE WAY THINGS LOOK) IS FUNCTIONAL, IT 
CREATES CONCEPTUAL LINKS, CONTEXT AND CUES FOR PEOPLE 
www.schoolofdata.org
THE VISUAL DESIGN PROCESS SIMPLIFIED 
1. COLLECT REFERENCE / NICE EXAMPLES 
- OF OTHER DESIGNS THAT ACHIEVE SIMILAR THINGS 
- OF VISUALS FROM THE CONTEXT YOU’RE WORKING IN / THAT YOUR 
TARGET AUDIENCE ALREADY RESPONDS TO 
www.schoolofdata.org
THE VISUAL DESIGN PROCESS SIMPLIFIED 
1. COLLECT REFERENCE / EXAMPLES 
EG. THE PHARMACEATICAL INDUSTRY 
www.schoolofdata.org
THE VISUAL DESIGN PROCESS SIMPLIFIED 
2. ANALYSE WHAT MAKES THEM VISUALLY DISTINCT 
EXAMPLE: 
ROUNDED CORNERS 
AREAS OF SOLID COLOUR WITH GRADIENTS 
AND HIGHLIGHTS 
SHADOW & 3-D DEPTH 
www.schoolofdata.org
3. MAKE A BASIC SET OF DESIGN RULES 
KEEP IT AS SIMPLE AS POSSIBLE & STICK TO THEM 
ROUNDED CORNERS 
THE VISUAL DESIGN PROCESS SIMPLIFIED 
AREAS OF SOLID COLOUR WITH GRADIENTS 
AND HIGHLIGHTS 
SHADOW & 3-D DEPTH 
PHARMACEUTICAL INDUSTRY 
65% 
35% 
www.schoolofdata.org
THE VISUAL DESIGN PROCESS SIMPLIFIED 
3. MAKE A BASIC SET OF DESIGN RULES 
KEEP IT AS SIMPLE AS POSSIBLE & STICK TO THEM 
VS 
PHARMACEUTICAL INDUSTRY 
PHARMACEUTICAL INDUSTRY 
65% 
35% 
65% 
35% 
www.schoolofdata.org
DESIGN TIPS & TRICKS 
LAYOUT 
CREATE AN INFORMATION HIEARCHY - THE ORDER YOU WANT 
PEOPLE TO TAKE IN THE INFO. IF PEOPLE ONLY TAKE IN 2 OR 3 
THINGS WHAT SHOULD THEY BE? 
IF YOU CAN SAY SOMETHING IN LESS WORDS, DO IT. 
TEST THE ORDER YOU READ THINGS ON YOURSELF 
MAIN POINT 
ESSENTIAL IMPORTANT INFO 
Important info that is not as critical 
More detail that is useful but not essential to get your point 
across. They read this once they are interested by your 
primary info. 
www.schoolofdata.org
DESIGN TIPS & TRICKS 
LAYOUT 
DON’T BE AFRAID OF ‘WHITE SPACE’ 
DON’T TRY AND FIT EVERYTHING ON A SINGLE PAGE / LIMITED AREA 
IF IT’S A PRESENTATION USE MORE SLIDES - IT MAKES NO 
DIFFERENCE TO HOW LONG YOU’LL BE TALKING 
IF IT’S A WEBSITE ALLOW PEOPLE TO NAVIGATE BETWEEN MANY 
SIMPLE VISUALISATIONS RATHER THAN ONE HUGE ONE WITH 
OVERWHELMING AMOUNTS OF INFO 
www.schoolofdata.org
DESIGN TIPS & TRICKS 
TYPOGRAPHY 
COPY TYPOGRAPHY FROM EXAMPLES THAT WORK WELL & LEARN 
FROM THEM. NOT ONLY FONTS, ALSO LETTER SPACING, LINE HEIGHT, 
ETC 
INSPECT ELEMENT 
(BROWSER) 
www.schoolofdata.org
DESIGN TIPS & TRICKS 
TYPOGRAPHY 
USE ONLINE RESOURCES & ADVICE ON DESIGN BLOGS TO SAVE TIME 
EG. GOOGLE FONTS COMBINATIONS 
www.schoolofdata.org
DESIGN TIPS & TRICKS 
TYPOGRAPHY 
STICK TO BRAND STYLE GUIDES & COLOURS AS MUCH AS POSSIBLE 
DON’T TRY AND ‘GET CREATIVE’, EVEN IF YOU THINK IT LOOKS 
BETTER. 
35 
30 
25 
20 
15 
10 
5 
0 
HEADING 
35 
30 
25 
20 
15 
10 
0 5 
HEADING 
VS 
www.schoolofdata.org
IMAGES 
BETTER TO USE NO IMAGES THAN BAD IMAGES - IT’S WORTH 
INVESTING IN QUALITY STOCK IMAGES 
PEOPLE ARE NATURAL IMITATORS - IF YOU’RE TRYING TO DRIVE 
ACTION TRY AND USE IMAGES OF PEOPLE DOING WHAT YOU WANT 
THEM TO DO - KEEP IT ASPIRATIONAL (HOW PEOPLE WISH THEY 
COULD BE) 
FOR WEB SAVE IMAGES AT THE SIZE THEY WILL BE USED 
www.schoolofdata.org
IMAGES 
IMAGE TYPES 
RASTER 
JPG/JPEG 
SVG 
PDF 
ADOBE ILLUSTRATOR, 
CORELDRAW ETC 
GIF 
PNG 
PHOTOS, 
GRADIENTS 
FLAT COLOURS / 
TRANSPARENCY 
MAKE ANY SIZE, 
FLAT COLOURS & 
SHAPES, 
TRANSPARENCY 
VECTOR 
www.schoolofdata.org
USEFUL RESOURCES 
ICONS: www.thenounproject.com 
FONTS: www.google.com/fonts 
CSS3 GENERATOR: www.css3maker.com 
OPTIMISE & RESIZE IMAGES: www.imageoptimizer.net 
COLOUR PALLETTE FROM IMAGE: www.degraeve.com/color-palette 
COLOUR IDENTIFIER: www.nattyware.com/pixie.php 
CREATIVES COMMONS IMAGES: www.photopin.com 
SCREENGRABS: http://www.screenpresso.com/ 
https://chrome.google.com/webstore/search-extensions/screenshot 
www.schoolofdata.org
www.schoolofdata.org 
THANK YOU 
COME AGAIN 
Hannah Williams 
Code for South Africa School of Data Fellow 
www.hannahwilliams.co.za 
hello@hannahwilliams.co.za 
@LittleMsNimbus

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Data Visualization & Design with School of Data

  • 1. www.schoolofdata.org DATA VISUALISATION & DESIGN SKILLSHARE Hannah Williams Code for South Africa School of Data Fellow www.hannahwilliams.co.za hello@hannahwilliams.co.za @LittleMsNimbus
  • 2. WHAT IS DESIGN? DESIGN IS THE INTERFACE WE’VE CREATED FOR OUR WORLD IT PERFORMS A FUNCTION SO, WHAT ARE YOU TRYING TO ACHIEVE IN THE BIGGER PICTURE? www.schoolofdata.org
  • 3. WHAT DOES YOUR DATA VIZ AIM TO DO? DATA VISUALISATION IN ISOLATION IS MEANINGLESS THE WAY INFORMATION IS PRESENTED CHANGES THE WAY WE INTERACT WITH IT PERSON X SEES YOUR VISUALISATION AND THEN WHAT? www.schoolofdata.org
  • 4. WHAT DOES YOUR DATA VIZ AIM TO DO? KEEP THINGS SIMPLE, FOCUSSED AND RELEVANT WHO AM I TRYING TO REACH? WHAT DO I WANT THEM TO DO? HOW CAN I MAKE IT AS EASY AS POSSIBLE FOR THEM TO DO THIS? www.schoolofdata.org
  • 5. WHAT DOES YOUR DATA VIZ AIM TO DO? HELP Team by Ahmed Trochilidae from The Noun Project | Bar Graph by Oriol Carbonell from The Noun Project ACTION X YOUR DESIGN ‘TO DO’ LIST CREATE A PATH OF LEAST RESISTANCE HELP HELP www.schoolofdata.org
  • 6. FUNCTIONAL DESIGN REQUIREMENTS Team by Ahmed Trochilidae from The Noun Project | Bar Graph by Oriol Carbonell from The Noun Project ? www.schoolofdata.org
  • 7. FUNCTIONAL DESIGN REQUIREMENTS ASK A QUESTION GIVE CONTEXT: WHAT DOES THIS INFORMATION MEAN TO YOU? TAKE ACTION NOW... ...USING THESE AWESOME TOOLS / RESOURCES, ETC a b c Team by Ahmed Trochilidae from The Noun Project | Bar Graph by Oriol Carbonell from The Noun Project ! www.schoolofdata.org
  • 8. THE VISUAL DESIGN PROCESS SIMPLIFIED GRAPHIC / VISUAL DESIGN IS 99% OBSERVATION AND 1% INSPIRATION IT’S NOT ABOUT YOU YOUR AESTHETIC (THE WAY THINGS LOOK) IS FUNCTIONAL, IT CREATES CONCEPTUAL LINKS, CONTEXT AND CUES FOR PEOPLE www.schoolofdata.org
  • 9. THE VISUAL DESIGN PROCESS SIMPLIFIED 1. COLLECT REFERENCE / NICE EXAMPLES - OF OTHER DESIGNS THAT ACHIEVE SIMILAR THINGS - OF VISUALS FROM THE CONTEXT YOU’RE WORKING IN / THAT YOUR TARGET AUDIENCE ALREADY RESPONDS TO www.schoolofdata.org
  • 10. THE VISUAL DESIGN PROCESS SIMPLIFIED 1. COLLECT REFERENCE / EXAMPLES EG. THE PHARMACEATICAL INDUSTRY www.schoolofdata.org
  • 11. THE VISUAL DESIGN PROCESS SIMPLIFIED 2. ANALYSE WHAT MAKES THEM VISUALLY DISTINCT EXAMPLE: ROUNDED CORNERS AREAS OF SOLID COLOUR WITH GRADIENTS AND HIGHLIGHTS SHADOW & 3-D DEPTH www.schoolofdata.org
  • 12. 3. MAKE A BASIC SET OF DESIGN RULES KEEP IT AS SIMPLE AS POSSIBLE & STICK TO THEM ROUNDED CORNERS THE VISUAL DESIGN PROCESS SIMPLIFIED AREAS OF SOLID COLOUR WITH GRADIENTS AND HIGHLIGHTS SHADOW & 3-D DEPTH PHARMACEUTICAL INDUSTRY 65% 35% www.schoolofdata.org
  • 13. THE VISUAL DESIGN PROCESS SIMPLIFIED 3. MAKE A BASIC SET OF DESIGN RULES KEEP IT AS SIMPLE AS POSSIBLE & STICK TO THEM VS PHARMACEUTICAL INDUSTRY PHARMACEUTICAL INDUSTRY 65% 35% 65% 35% www.schoolofdata.org
  • 14. DESIGN TIPS & TRICKS LAYOUT CREATE AN INFORMATION HIEARCHY - THE ORDER YOU WANT PEOPLE TO TAKE IN THE INFO. IF PEOPLE ONLY TAKE IN 2 OR 3 THINGS WHAT SHOULD THEY BE? IF YOU CAN SAY SOMETHING IN LESS WORDS, DO IT. TEST THE ORDER YOU READ THINGS ON YOURSELF MAIN POINT ESSENTIAL IMPORTANT INFO Important info that is not as critical More detail that is useful but not essential to get your point across. They read this once they are interested by your primary info. www.schoolofdata.org
  • 15. DESIGN TIPS & TRICKS LAYOUT DON’T BE AFRAID OF ‘WHITE SPACE’ DON’T TRY AND FIT EVERYTHING ON A SINGLE PAGE / LIMITED AREA IF IT’S A PRESENTATION USE MORE SLIDES - IT MAKES NO DIFFERENCE TO HOW LONG YOU’LL BE TALKING IF IT’S A WEBSITE ALLOW PEOPLE TO NAVIGATE BETWEEN MANY SIMPLE VISUALISATIONS RATHER THAN ONE HUGE ONE WITH OVERWHELMING AMOUNTS OF INFO www.schoolofdata.org
  • 16. DESIGN TIPS & TRICKS TYPOGRAPHY COPY TYPOGRAPHY FROM EXAMPLES THAT WORK WELL & LEARN FROM THEM. NOT ONLY FONTS, ALSO LETTER SPACING, LINE HEIGHT, ETC INSPECT ELEMENT (BROWSER) www.schoolofdata.org
  • 17. DESIGN TIPS & TRICKS TYPOGRAPHY USE ONLINE RESOURCES & ADVICE ON DESIGN BLOGS TO SAVE TIME EG. GOOGLE FONTS COMBINATIONS www.schoolofdata.org
  • 18. DESIGN TIPS & TRICKS TYPOGRAPHY STICK TO BRAND STYLE GUIDES & COLOURS AS MUCH AS POSSIBLE DON’T TRY AND ‘GET CREATIVE’, EVEN IF YOU THINK IT LOOKS BETTER. 35 30 25 20 15 10 5 0 HEADING 35 30 25 20 15 10 0 5 HEADING VS www.schoolofdata.org
  • 19. IMAGES BETTER TO USE NO IMAGES THAN BAD IMAGES - IT’S WORTH INVESTING IN QUALITY STOCK IMAGES PEOPLE ARE NATURAL IMITATORS - IF YOU’RE TRYING TO DRIVE ACTION TRY AND USE IMAGES OF PEOPLE DOING WHAT YOU WANT THEM TO DO - KEEP IT ASPIRATIONAL (HOW PEOPLE WISH THEY COULD BE) FOR WEB SAVE IMAGES AT THE SIZE THEY WILL BE USED www.schoolofdata.org
  • 20. IMAGES IMAGE TYPES RASTER JPG/JPEG SVG PDF ADOBE ILLUSTRATOR, CORELDRAW ETC GIF PNG PHOTOS, GRADIENTS FLAT COLOURS / TRANSPARENCY MAKE ANY SIZE, FLAT COLOURS & SHAPES, TRANSPARENCY VECTOR www.schoolofdata.org
  • 21. USEFUL RESOURCES ICONS: www.thenounproject.com FONTS: www.google.com/fonts CSS3 GENERATOR: www.css3maker.com OPTIMISE & RESIZE IMAGES: www.imageoptimizer.net COLOUR PALLETTE FROM IMAGE: www.degraeve.com/color-palette COLOUR IDENTIFIER: www.nattyware.com/pixie.php CREATIVES COMMONS IMAGES: www.photopin.com SCREENGRABS: http://www.screenpresso.com/ https://chrome.google.com/webstore/search-extensions/screenshot www.schoolofdata.org
  • 22. www.schoolofdata.org THANK YOU COME AGAIN Hannah Williams Code for South Africa School of Data Fellow www.hannahwilliams.co.za hello@hannahwilliams.co.za @LittleMsNimbus