CharmaineHart_TeachMeet_Advertising-in-English

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Charmaine Hart shared this presentation at the first Microsoft TeachMeet in Johannesburg in October 2011. She calls it "Advertising in English'.

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CharmaineHart_TeachMeet_Advertising-in-English

  1. 1. Advertising in English (First Language) Charmaine Hart Bryandale Primary School Grade 5
  2. 2. Focus of lesson• Different forms of advertising• Effectiveness of advertising• Target audience of advertising• Emotive, descriptive language used in advertising
  3. 3. Lesson format• Used a Mimio• Played adverts (Flash mob, TV, Radio)• Looked at billboard and print examples
  4. 4. Lesson activities• Learners in groups• Two groups created TV ads• Two groups created radio ads• 4 groups created print ads on laptops• Recorded TV and radio ads• One checklist used to assess all
  5. 5. Checklist Checklist for AdvertsNames: ________________________________________________________________________________________Clear communication of name of product: 2Creativity 2Use of emotive words / language 2Catchy slogan 2Sufficient relevant information 2TOTAL 10
  6. 6. TV Advert example
  7. 7. Print Advert example
  8. 8. Thank you

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