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Branding and Marketing    Marke&ng	  Mojo	    in an Online World          Shannon	  W.	  King	        www.ShannonWKing.com...
Does	  your	  Brand	  Do	  this?	  
What	  is	  a	  Brand?	  •  It’s	  a	  part	  of	  you	  •  It’s	  something	  your	  clients	  recognize	  •  It’s	  a	  ...
What’s	  Your	  Unique	  Brand?	  •  Who	  are	  you?	  •  What	  are	  your	  passions?	  •  Any	  life	  changers?	  •  ...
My	  Brand	  
My	  Brand	  •  Former	  School	  Teachers	  •  10%	  Back	  to	  Schools	  •  High	  School	  Interns	  •  AcBve	  on	  S...
How	  Do	  You	  Make	  $$$	  	    With	  Your	  Brand?	                    $	           Market	  your	             Brand	...
1)	  Create	  Your	  Logo	  www.99designs.com
2)	  Passion	  Line	  www.Fiverr.com	  	  
3)	  Business	  Cards	  •  M	       www.MooCards.com	  	  
PromoBon	  
4)	  E-­‐mail	  PromoBon	  $199.00	  www.emailstaBonery.com	  
5)	  Promote	  Across	  Social	  Media	                              Your	                             Brand	     Note:	  ...
Branding/Niche	  Free	  www.pagemodo.com	  
Blog	  vs	  Website	  
Blog	  vs	  Website	  
Blog	  vs	  Website	  www.DrewBurks.com/90-­‐day-­‐blogger-­‐  blueprint-­‐for-­‐realtors	  
WordPress	  www.arrangingpixels.com	  
Website	  www.edit.com	  
Brand	  Recap	  Choose	  Your	  Brand	  1.    Create	  a	  Logo	  2.    Passion	  Line	  3.    Business	  Cards	  4.    E-...
Market	  Your	  Brand	  SPHERE	  of	  INFLUENCE	           TARGET/NICHE	   1.    Connect	                1.    Network	   ...
1st	  Part	  of	  MarkeBng	  Plan	          SPHERE	  of	  INFLUENCE	           1.    Connect	           2.    Engage	     ...
Sphere	  of	  Influence	                Best	  Ways	  to	  Connect	  •  Snail	  Mail	  •  E-­‐mail	  •  Face	  to	  Face	  
Connect	  via	  E-­‐mail	  www.ConstantContact.com	  
Face	  to	  Face	  1)	  ParBes	  2)	  EducaBonal	  Events	  3)	  Community	  Events	  
Measure	  www.surveymonkey.com	  
Promote	  
Promote	  
2nd	  Part	  of	  the	  MarkeBng	  Plan	                    TARGET/NICHE	              1.    Network	              2.    S...
Network	  
Spread	  the	  Word	  •  Free	  PR	  is	  easy-­‐	  takes	  Bme	  •  List	  of	  all	  media	  outlets	  in	     your	  ar...
Spread	  the	  Word	  •  Instant	  Press	  Releases	  www.ducbapemarkeBng.com/IPR.htm	  	  •  Grade	  your	  Press	  Relea...
Spread	  the	  Word	  •  FREE	  	  Press	  Release	  DistribuBon!	  •  PRLOG	  	  	  www.PRLog.org	  
Create	  Community	  www.365SanDiego.com	  
Create	  Community	  www.ILoveCommunity.com	  
Create	  Community	  InspiraBon	     	  Newspapers	     	   	  -­‐Events	     	   	  -­‐RE/Mortgage	  News	     	   	  -­‐...
Use	  Video	  •  	     -­‐	  Resume	  •  	     -­‐	  Welcome	  to	  Your	  Site	  Video	  •  	     -­‐	  Process	  Explana...
Content	  for	  your	  Site	  
Content	  for	  your	  Site	  Cost:	  $249/yr	  www.animoto.com	  
Social	  Media	  on	  the	  Go	  
Social	  Media	  Free	  www.roost.com	  
Monitor	  Free	  www.google.com/alrets	  	  
Monitor	  Free	  www.vizibility.com	  
I	  LOVE….	  Sites:	  •  www.ducbapemarkeBng.com	  •  www.webinknow.com	  •  www.webrealestatetools.com	  Books:	  New	  R...
Buy	  Today-­‐	  $20	  www.ShannonWKing.com	  
www.RealEstateRoadWarrior.com       www.ShannonWKing.com	  
Triple Play Marketing Mojo
Triple Play Marketing Mojo
Triple Play Marketing Mojo
Triple Play Marketing Mojo
Triple Play Marketing Mojo
Triple Play Marketing Mojo
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Triple Play Marketing Mojo

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Discover how to uniquely brand yourself and discover your "why you do business." Explore creative ways to engage with your current and past clients, as well as engage in your niche market.

Published in: Real Estate
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Transcript of "Triple Play Marketing Mojo"

  1. 1. Branding and Marketing Marke&ng  Mojo   in an Online World Shannon  W.  King   www.ShannonWKing.com   www.RealEstateRoadWarrior.com www.ShannonWKing.com
  2. 2. Does  your  Brand  Do  this?  
  3. 3. What  is  a  Brand?  •  It’s  a  part  of  you  •  It’s  something  your  clients  recognize  •  It’s  a  movement  •  It’s  the  why  
  4. 4. What’s  Your  Unique  Brand?  •  Who  are  you?  •  What  are  your  passions?  •  Any  life  changers?  •  What’s  your  experBse?  •  What  do  you  and  your  client  have  in   common?  
  5. 5. My  Brand  
  6. 6. My  Brand  •  Former  School  Teachers  •  10%  Back  to  Schools  •  High  School  Interns  •  AcBve  on  School  Boards   and  PTAs  •  Engage  in  Community  of   Teachers/Clients  
  7. 7. How  Do  You  Make  $$$     With  Your  Brand?   $   Market  your   Brand   Brand  FoundaBon  
  8. 8. 1)  Create  Your  Logo  www.99designs.com
  9. 9. 2)  Passion  Line  www.Fiverr.com    
  10. 10. 3)  Business  Cards  •  M   www.MooCards.com    
  11. 11. PromoBon  
  12. 12. 4)  E-­‐mail  PromoBon  $199.00  www.emailstaBonery.com  
  13. 13. 5)  Promote  Across  Social  Media   Your   Brand   Note:     User  Name  =   Brand  
  14. 14. Branding/Niche  Free  www.pagemodo.com  
  15. 15. Blog  vs  Website  
  16. 16. Blog  vs  Website  
  17. 17. Blog  vs  Website  www.DrewBurks.com/90-­‐day-­‐blogger-­‐ blueprint-­‐for-­‐realtors  
  18. 18. WordPress  www.arrangingpixels.com  
  19. 19. Website  www.edit.com  
  20. 20. Brand  Recap  Choose  Your  Brand  1.  Create  a  Logo  2.  Passion  Line  3.  Business  Cards  4.  E-­‐mail  PromoBon  5.  Brand  Your  Social  Media  Sites  6.  Build  Your  FoundaBon  
  21. 21. Market  Your  Brand  SPHERE  of  INFLUENCE   TARGET/NICHE   1.  Connect   1.  Network   2.  Engage   2.  Spread  the  Word   3.  Measure   3.  Create  Community   4.  Promote   4.  Monitor  
  22. 22. 1st  Part  of  MarkeBng  Plan   SPHERE  of  INFLUENCE   1.  Connect   2.  Engage   3.  Measure   4.  Promote  
  23. 23. Sphere  of  Influence   Best  Ways  to  Connect  •  Snail  Mail  •  E-­‐mail  •  Face  to  Face  
  24. 24. Connect  via  E-­‐mail  www.ConstantContact.com  
  25. 25. Face  to  Face  1)  ParBes  2)  EducaBonal  Events  3)  Community  Events  
  26. 26. Measure  www.surveymonkey.com  
  27. 27. Promote  
  28. 28. Promote  
  29. 29. 2nd  Part  of  the  MarkeBng  Plan   TARGET/NICHE   1.  Network   2.  Spread  the  Word   3.  Create  Community   4.  Monitor  
  30. 30. Network  
  31. 31. Spread  the  Word  •  Free  PR  is  easy-­‐  takes  Bme  •  List  of  all  media  outlets  in   your  area  •  Editorial  Calendar/Events   Calendar-­‐  deadlines-­‐  Create  a   PR  Calendar  •  Send  news-­‐worthy  PR   weekly:  Events  held,  Seminars,   personal  interest  stories,  mkt   opinions    
  32. 32. Spread  the  Word  •  Instant  Press  Releases  www.ducbapemarkeBng.com/IPR.htm    •  Grade  your  Press  Releases  www.pressreleasegrader.com    -­‐Looks  at  language,  content    -­‐Considers  Links  and  Search        Engine  OpBmizaBon  
  33. 33. Spread  the  Word  •  FREE    Press  Release  DistribuBon!  •  PRLOG      www.PRLog.org  
  34. 34. Create  Community  www.365SanDiego.com  
  35. 35. Create  Community  www.ILoveCommunity.com  
  36. 36. Create  Community  InspiraBon    Newspapers      -­‐Events      -­‐RE/Mortgage  News      -­‐Stats      -­‐Passion  Related  News    Other  Blogs    NAR  Research  
  37. 37. Use  Video  •    -­‐  Resume  •    -­‐  Welcome  to  Your  Site  Video  •    -­‐  Process  ExplanaBons  •    -­‐    Frequently  Asked  QuesBons  •    -­‐  Client  TesBmonials  •    -­‐  MarkeBng  Videos  •    -­‐  Seller  Home  Tours  •    -­‐  Buyer  Home  Tours  •    -­‐  Neighborhood  Tours  •    -­‐  Community  Highlights      hbp://www.youtube.com/creators/playbook.html  
  38. 38. Content  for  your  Site  
  39. 39. Content  for  your  Site  Cost:  $249/yr  www.animoto.com  
  40. 40. Social  Media  on  the  Go  
  41. 41. Social  Media  Free  www.roost.com  
  42. 42. Monitor  Free  www.google.com/alrets    
  43. 43. Monitor  Free  www.vizibility.com  
  44. 44. I  LOVE….  Sites:  •  www.ducbapemarkeBng.com  •  www.webinknow.com  •  www.webrealestatetools.com  Books:  New  Rules  of  PR  and  MarkeBng  Customers  for  Life  Never  Eat  Alone  
  45. 45. Buy  Today-­‐  $20  www.ShannonWKing.com  
  46. 46. www.RealEstateRoadWarrior.com www.ShannonWKing.com  
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