Triple Play Marketing Mojo

Branding and Marketing Marke&ng Mojo in an Online World Shannon W. King www.ShannonWKing.com www.RealEstateRoadWarrior.com www.ShannonWKing.com

Does your Brand Do this?

What is a Brand? •  It’s a part of you •  It’s something your clients recognize •  It’s a movement •  It’s the why

What’s Your Unique Brand? •  Who are you? •  What are your passions? •  Any life changers? •  What’s your experBse? •  What do you and your client have in common?

My Brand

My Brand •  Former School Teachers •  10% Back to Schools •  High School Interns •  AcBve on School Boards and PTAs •  Engage in Community of Teachers/Clients

How Do You Make $$$ With Your Brand? $ Market your Brand Brand FoundaBon

1) Create Your Logo www.99designs.com

2) Passion Line www.Fiverr.com

3) Business Cards •  M www.MooCards.com

PromoBon

4) E-‐mail PromoBon $199.00 www.emailstaBonery.com

5) Promote Across Social Media Your Brand Note: User Name = Brand

Branding/Niche Free www.pagemodo.com

Blog vs Website

Blog vs Website www.DrewBurks.com/90-‐day-‐blogger-‐ blueprint-‐for-‐realtors

WordPress www.arrangingpixels.com

Website www.edit.com

Brand Recap Choose Your Brand 1.  Create a Logo 2.  Passion Line 3.  Business Cards 4.  E-‐mail PromoBon 5.  Brand Your Social Media Sites 6.  Build Your FoundaBon

Market Your Brand SPHERE of INFLUENCE TARGET/NICHE 1.  Connect 1.  Network 2.  Engage 2.  Spread the Word 3.  Measure 3.  Create Community 4.  Promote 4.  Monitor

1st Part of MarkeBng Plan SPHERE of INFLUENCE 1.  Connect 2.  Engage 3.  Measure 4.  Promote

Sphere of Inﬂuence Best Ways to Connect •  Snail Mail •  E-‐mail •  Face to Face

Connect via E-‐mail www.ConstantContact.com

Face to Face 1) ParBes 2) EducaBonal Events 3) Community Events

Measure www.surveymonkey.com

Promote

2nd Part of the MarkeBng Plan TARGET/NICHE 1.  Network 2.  Spread the Word 3.  Create Community 4.  Monitor

Network

Spread the Word •  Free PR is easy-‐ takes Bme •  List of all media outlets in your area •  Editorial Calendar/Events Calendar-‐ deadlines-‐ Create a PR Calendar •  Send news-‐worthy PR weekly: Events held, Seminars, personal interest stories, mkt opinions

Spread the Word •  Instant Press Releases www.ducbapemarkeBng.com/IPR.htm •  Grade your Press Releases www.pressreleasegrader.com -‐Looks at language, content -‐Considers Links and Search Engine OpBmizaBon

Spread the Word •  FREE Press Release DistribuBon! •  PRLOG www.PRLog.org

Create Community www.365SanDiego.com

Create Community www.ILoveCommunity.com

Create Community InspiraBon Newspapers -‐Events -‐RE/Mortgage News -‐Stats -‐Passion Related News Other Blogs NAR Research

Use Video •  -‐ Resume •  -‐ Welcome to Your Site Video •  -‐ Process ExplanaBons •  -‐ Frequently Asked QuesBons •  -‐ Client TesBmonials •  -‐ MarkeBng Videos •  -‐ Seller Home Tours •  -‐ Buyer Home Tours •  -‐ Neighborhood Tours •  -‐ Community Highlights hbp://www.youtube.com/creators/playbook.html

Content for your Site

Content for your Site Cost: $249/yr www.animoto.com

Social Media on the Go

Social Media Free www.roost.com

Monitor Free www.google.com/alrets

Monitor Free www.vizibility.com

I LOVE…. Sites: •  www.ducbapemarkeBng.com •  www.webinknow.com •  www.webrealestatetools.com Books: New Rules of PR and MarkeBng Customers for Life Never Eat Alone

Buy Today-‐ $20 www.ShannonWKing.com

www.RealEstateRoadWarrior.com www.ShannonWKing.com

Triple Play Marketing Mojo

by Shannon W. King on Dec 16, 2011

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