Marketing Mojo
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Marketing for Realtors- From Unique Branding to Niche Marketing. This presentation explores combing old school marketing with the new world of Social Marketing. 25 top marketing tips!

Marketing for Realtors- From Unique Branding to Niche Marketing. This presentation explores combing old school marketing with the new world of Social Marketing. 25 top marketing tips!

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  • In my opinion PR is the best way to “brand yourself an expert” Nice thing is it’s free, and easy. You do have to stay on top of it though.
  • Hello! I Hope everyone is enjoying your day so far today. What a fantastic opportunity SABR is providing all of you by having these great speakers, and providing you MCE credit for attending. As Ron said, my name is Shannon King, and I’m fortunate enough to have an office right up the road in Austin. Where I became licensed in 00’ a few years ago my husbands job transferred me to San Diego. I found at that time it was necessary to really implement technology into my day to day business to keep my offices alive on the road. Out of that came this program, the real estate road warrior.

Marketing Mojo Presentation Transcript

  • 1. Branding and Marketing in an Online World www.RealEstateRoadWarrior.com www.ShannonWKing.com
  • 2. How to Make More $$$
    • Find More Clients…
  • 3. Why You?
    • What’s your value proposition to your clients?
    • What sets you apart from the competition?
    • What’s your why?
  • 4. Why You?
    • Video
  • 5. What is a Brand?
    • It’s a part of you
    • It’s something your clients recognize
    • It’s a movement
    • It’s the why
  • 6. What’s Your Unique Brand?
    • Who are you?
    • What are your passions?
    • Any life changers?
    • What’s your expertise?
    • What do you and your client have in common?
  • 7. My Brand
  • 8. My Brand?
    • Former School Teachers
    • 10% Back to Schools
    • High School Interns
    • Active on School Boards and PTAs
    • Engage in Community of Teachers/Clients
  • 9. How Do You Make $$$ With Your Brand?
  • 10. 1) Create Your Logo www.99designs.com
  • 11. 2) Passion Line www.Fiverr.com
  • 12. 3) Business Cards
    • M
    www.MooCards.com
  • 13. Promotion
  • 14. 4) E-mail Promotion $199.00 www.emailstationery.com
  • 15. 5) Promote Across Social Media Note: User Name = Brand
  • 16. Branding/Niche Free www.pagemodo.com
  • 17. 6) Build Your Foundation
  • 18. WordPress
  • 19. WordPress www.arrangingpixels.com
  • 20. Website www.edit.com
  • 21. Brand Recap
    • Choose Your Brand
    • Create a Logo
    • Passion Line
    • Business Cards
    • E-mail Promotion
    • Brand Your Social Media Sites
    • Build Your Foundation
  • 22. Market Your Brand SPHERE of INFLUENCE
    • Connect
    • Engage
    • Measure
    • Promote
    TARGET/NICHE
    • Network
    • Spread the Word
    • Create Community
    • Monitor
  • 23. 1st Part of Marketing Plan SPHERE of INFLUENCE
    • Connect
    • Engage
    • Measure
    • Promote
  • 24. Sphere of Influence Best Ways to Connect
    • Snail Mail
    • E-mail
    • Face to Face
  • 25.  
  • 26. Connect via E-mail www.ConstantContact.com
  • 27. Face to Face 1) Parties 2) Educational Events 3) Community Events
  • 28.  
  • 29. Measure www.surveymonkey.com
  • 30. Promote
  • 31. 2 nd Part of the Marketing Plan TARGET/NICHE
    • Network
    • Spread the Word
    • Create Community
    • Monitor
  • 32. Network
  • 33. Network www.SDSeminars.com
  • 34. Spread the Word
    • Free PR is easy- takes time
    • List of all media outlets in your area
    • Editorial Calendar/Events Calendar- deadlines- Create a PR Calendar
    • Send news-worthy PR weekly: Events held, Seminars, personal interest stories, mkt opinions
  • 35. Spread the Word
    • Instant Press Releases
    • www.ducttapemarketing.com/IPR.htm
    • Grade your Press Releases
    • www.pressreleasegrader.com
    • -Looks at language, content
    • -Considers Links and Search
    • Engine Optimization
  • 36. Spread the Word
    • FREE Press Release Distribution!
    • PRLOG www.PRLog.org
  • 37. Create Community www.ILoveCommunity.com
  • 38. Create Community www.ILoveCommunity.com
  • 39. Create Community
    • Inspiration
    • Newspapers
    • -Events
    • -RE/Mortgage News
    • -Stats
    • -Passion Related News
    • Other Blogs
  • 40. Social Media Free www.roost.com
  • 41. Monitor Free www.google.com/alrets
  • 42. Monitor Free www.vizibility.com
  • 43. My New Book is out! www.Lulu.com www.ShannonWKing.com www.RealEstateRoadeWarrior.com
  • 44. I LOVE….
    • Sites:
    • www.ducttapemarketing.com
    • www.webinknow.com
    • www.webrealestatetools.com
    • Books:
    • New Rules of PR and Marketing
    • Customers for Life
    • Never Eat Alone
    • Crush IT
  • 45.
    • blog- www.RealEstateRoadWarrior.com
    • speak- www.ShannonwKing.com
  • 46. www.RealEstateRoadWarrior.com www.ShannonWKing.com