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Future Models of Real Estate

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Where is the Real Estate Industry headed? First take a look at where we've been, what's trending now and the market forces that are demanding change. Having the conversation of how technology is …

Where is the Real Estate Industry headed? First take a look at where we've been, what's trending now and the market forces that are demanding change. Having the conversation of how technology is changing our industry, what consumers are demanding is needed to determine the variety of outcomes.


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  • Hello All~ I’m excited to spend the next 45 minutes with y’all exploring the future of real estate. This class is meant to be thought provoking and interactive - well the best you can while you’re eating. Just to get a feel for whose in the room, how many of you have been in business less than 5 years? 10? 20? Finish this saying if you can- “You can’t teach a old dog, new tricks.” \n\nWho in here think’s that true? Well I hope not- this class is about CHANGE- the uncomfortable kind.\n\n I want you guys to take notes and engage your selves in the possibility of what might become of our industry. You’re not allowed to say-- That’s not going to happen. Towards the end you’ll have time to engage with your table on where you see the industry going. \n\nOne last question before we get started, how many of you remember 1993? So You’ll remember..... But what about this....\n
  • Wow- pretty close... Besides the use of the phone booth to make calls. Did you notice how heavily they predicted video on the calls? And that’s just now really trending. \n\nNow let’s look at what babies being born today will never know...\n
  • Wow- pretty close... Except our iPads don’t come with Antinas... Did you notice how heavily they predicted video on the calls? And that’s just now really trending. \n\nThat’s what they predicted of our future, and it’s our reality today. To get en even better idea of how quickly things are changing, lets look at what technologies the babies being born today will only hear about but never experience.\n\n\n
  • Obviously this is tv with a tube and a VHS player. But most likely babies born today will not even know what a TV is or a DVD player. We’ll see a video at the end of the class that will give you examples of tvs will be images in glass.\n
  • When was the last time you looked at a folded up map? Who in here has used your car’s navigation or your smartphone’s map feature in the last week?\n
  • Does anyone even know what this is? Crazy thing is- the babies today will wonder how we ever dealt with 4g wireless. They will have instant access to the information they are seeking- no wait times.\n
  • Can we say Wikipedia? People are more reliant on google to look up information than they ever were with encyclopedias. When was the last time you were at dinner and didn’t know the answer to a question so someone at the table pulled out their smart phone to find out. \n\n I’d say with the advent of smart phones, proper etiquette at the dinner table has changed too. Think about it- who in here had there phone out at dinner at one point last night?\n
  • Forget landlines, I’d say kids today don’t even know what a cordless phone is. Most gen Ys will never seen a phone booth, but what this slide means is the classic communication style of holding a phone up to your ear to talk. They will only know handheld devices that they hold up and see the other person and talk to them that way... and that’s if they want to talk... Based on gen Ys texting #s>>>>> INSERT >>>>>> the next generation will be even less connected verbally.\n
  • Who in here remembers when you had an address book with all your client’s information? Now we are so reliant on our smartphones - if we loose our phone and we haven’t backed up our information- we post a request on FB for everyone to send us their information.\n
  • This is an obvious one, but what about scanners? You know where you take a document, scan it in and e-mail it. Did you know that today you can use Scanning Apps Like “Mobile Phax” to snap a picture of the numerous pages and merge them into one document- type in the e-mail address and hit send. You no longer need to go back to your office or your home to the “scanner” to send the document.\n\n
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  • By today’s numbers, iPads and smart phones are out selling desk top computers, These large devices days are numbered..\n
  • As we look at what devices generation A will never know about, we need to remember what industries have changed, and companies have morphed to stay relevant... and those that have become obsolete. \n
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  • When was the last time you called a travel agent to book a trip for you? \n
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  • With the invention of Napster- and pirating, the music industry was turned on it’s head. Add to it the introduction of the iPod and music sales have never been the same. \n\nBefore an artists popularity was reflected in record sales. Now it’s based on how many itune downloads and concert tickets they sell. Many artists, like Justin Bebber are discovered on youtube... MAYBE INSERT ELLEN VIDEO \n
  • Kodak is an example of a company forced to morph with technology. They’ve tried to stay relevant with camera’s that you can upload to immediately after pointing and shooting. They even have an online photo share where you can make photo books and calendars. \n
  • However they’re success of staying relevent remains to be seen with 8mgpxl cameras and video on most smart phones. \n
  • One of the more recent companies that failed in the face of competition and technology is Blockbuster. Talk about an experience our youngest generations will never understand.... Getting in the car to drive to pick up a movie... A 30 minute adventure they’ll never understand. We all know Blockbuster is being put out of business by Netflix.... and their late arrivel to the mail-in and redbox game didn’t help.\n
  • but with TV on Demand, Netflix and Redbox sales may head heading south as well. \n
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  • Groupon, the darling of local deal services, is planning a year- end IPO. Worth 15 billion dollars.\n
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  • •What are the repercussions of the prime meltdown?\n# of renters vs buyers compared to 10 yrs ago?\nAverage age of Buyers... Now to 10 yrs ago\n
  • •What are the repercussions of the prime meltdown?\n# of renters vs buyers compared to 10 yrs ago?\nAverage age of Buyers... Now to 10 yrs ago\n
  • •What are the repercussions of the prime meltdown?\n# of renters vs buyers compared to 10 yrs ago?\nAverage age of Buyers... Now to 10 yrs ago\n
  • In a nation that’s had it with supersizing, and with layoffs affecting so many, it makes sense that downsizing is a real estate–related microtrend to watch.\n•With families surviving on one income, a focus on all things green and a general scorn for McMansion culture, many of us are wondering why we needed so much space in the first place.\n•Empty nesters have no need for six bedrooms.\n•According to a 2010 National Association of Home Builders report, “the median floor area of new homes started in 2010 is just above 2,100 square feet, down from 2,309 square feet in the Q1 2007.”\n•Smaller homes are easier to cool and heat, thus more green.\nLuxury is more of a miles stone marker than an everyday indulgence.\n\n
  • In a nation that’s had it with supersizing, and with layoffs affecting so many, it makes sense that downsizing is a real estate–related microtrend to watch.\n•With families surviving on one income, a focus on all things green and a general scorn for McMansion culture, many of us are wondering why we needed so much space in the first place.\n•Empty nesters have no need for six bedrooms.\n•According to a 2010 National Association of Home Builders report, “the median floor area of new homes started in 2010 is just above 2,100 square feet, down from 2,309 square feet in the Q1 2007.”\n•Smaller homes are easier to cool and heat, thus more green.\nLuxury is more of a miles stone marker than an everyday indulgence.\n\n
  • In a nation that’s had it with supersizing, and with layoffs affecting so many, it makes sense that downsizing is a real estate–related microtrend to watch.\n•With families surviving on one income, a focus on all things green and a general scorn for McMansion culture, many of us are wondering why we needed so much space in the first place.\n•Empty nesters have no need for six bedrooms.\n•According to a 2010 National Association of Home Builders report, “the median floor area of new homes started in 2010 is just above 2,100 square feet, down from 2,309 square feet in the Q1 2007.”\n•Smaller homes are easier to cool and heat, thus more green.\nLuxury is more of a miles stone marker than an everyday indulgence.\n\n
  • A Home for Everything and Everyone\nChildren are moving back home. Home offices are taking center stage as more people work à maison. Folks are adding entertainment systems as a “quick fix” for staying in. Welcome to the repurposed, multifunction home—filled with extended family, friends, students and day care.\n•Right-sizing.com features handy-dandy tips on how to multipurpose your furnishings to accommodate a multitasking domestic ideal.\n•The Kinesis Personal gym is an all-in-one, sleek personal home gym, which functions as one part art piece and one part spacesaver for those fighting the battle of the bulge from home. (Source: trendhunter.com)\n
  • A Home for Everything and Everyone\nChildren are moving back home. Home offices are taking center stage as more people work à maison. Folks are adding entertainment systems as a “quick fix” for staying in. Welcome to the repurposed, multifunction home—filled with extended family, friends, students and day care.\n•Right-sizing.com features handy-dandy tips on how to multipurpose your furnishings to accommodate a multitasking domestic ideal.\n•The Kinesis Personal gym is an all-in-one, sleek personal home gym, which functions as one part art piece and one part spacesaver for those fighting the battle of the bulge from home. (Source: trendhunter.com)\n
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  • Transcript

    • 1. FUTURE MODELS OF REAL ESTATE shannon w. king
    • 2. 1993 AT&T COMMERCIAL
    • 3. YOU WILL1993 AT&T COMMERCIAL
    • 4. TV & DVD
    • 5. MAPS
    • 6. MODEM
    • 7. ENCYCLOPEDIAS
    • 8. LAND LINE
    • 9. YELLOW PAGES
    • 10. FAX MACHINES
    • 11. WIRES
    • 12. HOME COMPUTERS
    • 13. INDUSTRIES HAVE CHANGED
    • 14. TRAVEL AGENCY
    • 15. TRAVEL AGENCY
    • 16. MUSIC INDUSTRY
    • 17. MUSIC INDUSTRY
    • 18. KODAK
    • 19. KODAK
    • 20. BLOCKBUSTER
    • 21. BLOCKBUSTER
    • 22. TECHNOLOGY = CHANGE and you can’t avoid it...
    • 23. LOOK AT HOW LONG IT TOOK TO ADOPT...
    • 24. LOOK AT HOW LONG IT TOOK TO ADOPT...• TV in 10 yrs 70% of households had one!
    • 25. LOOK AT HOW LONG IT TOOK TO ADOPT...• TV in 10 yrs 70% of households had one!• COMPUTER in 22 yrs 51% of households had one!
    • 26. LOOK AT HOW LONG IT TOOK TO ADOPT...• TV in 10 yrs 70% of households had one!• COMPUTER in 22 yrs 51% of households had one!• DVD PLAYER 350,000 sold in first year! (Fastest Adoption of Technology at the time 1996)
    • 27. AND NOW HOW QUICKLY WE ADOPT...
    • 28. AND NOW HOW QUICKLY WE ADOPT...
    • 29. AND NOW HOW QUICKLY WE ADOPT...• iPhones 1million sold in first qt of release.
    • 30. AND NOW HOW QUICKLY WE ADOPT...• iPhones 1million sold in first qt of release.• iPad 4.5million sold in first qt of release.
    • 31. AND NOW HOW QUICKLY WE ADOPT...• iPhones 1million sold in first qt of release.• iPad 4.5million sold in first qt of release.• SMART PHONES in 2008 1 in 10 people had one.
    • 32. AND NOW HOW QUICKLY WE ADOPT...• iPhones 1million sold in first qt of release.• iPad 4.5million sold in first qt of release.• SMART PHONES in 2008 1 in 10 people had one.• SMART PHONES in 2011 1 in 2 people will have one.
    • 33. SM RAPID ADOPTION
    • 34. SM RAPID ADOPTION Posts/ Total Began day Users 2004 2b 800m 490m/ 2005 3b mo 2006 200m 200m
    • 35. SM RAPID ADOPTION Posts/ Total Began day Users 2004 2b 800m 490m/ 2005 3b mo 2006 200m 200m
    • 36. SM RAPID ADOPTION Posts/ Total Began day Users 2004 2b 800m 490m/ 2005 3b mo 2006 200m 200m
    • 37. SM RAPID ADOPTION Posts/ Total Began day Users 2004 2b 800m 490m/ 2005 3b mo 2006 200m 200m
    • 38. WHAT’S TRENDING TODAY...
    • 39. WON’T BE TRENDING TOMORROW...
    • 40. WHAT’S HOT NOW
    • 41. WHAT’S HOT NOW• client centric
    • 42. WHAT’S HOT NOW
    • 43. WHAT’S HOT NOW• hyper-local
    • 44. WHAT’S HOT NOW• hyper-local
    • 45. WHAT’S HOT NOW• your brand in 140
    • 46. WHAT’S HOT NOW• your brand in 140
    • 47. WHAT’S HOT NOW• selling for a cause
    • 48. WHAT’S HOT NOW• check ins
    • 49. WHAT’S HOT NOW• group discounts
    • 50. WHAT’S HOT NOW• reviews
    • 51. WHAT’S HOT NOW www.6816pacificview.com• video
    • 52. WHAT’S HOT NOW www.6816pacificview.com• video lifestyle
    • 53. WHAT’S HOT NOW• apps
    • 54. WHAT’S HOT NOW• mobile sites
    • 55. WHAT’S HOT NOW• virtual base
    • 56. WHAT’S HOT NOW• top apps • drivesafe.ly • zosh • youmail • mint • godocs
    • 57. MARKET FORCES
    • 58. MARKET SHIFT
    • 59. MARKET SHIFT • Meltdown
    • 60. MARKET SHIFT • Meltdown • Demographics
    • 61. MARKET SHIFT • Meltdown • Demographics • Renters Rule
    • 62. CLIENTS NEEDS ARE CHANGING...
    • 63. CLIENTS NEEDS ARE CHANGING... • Downsizing
    • 64. CLIENTS NEEDS ARE CHANGING... • Downsizing • Less is More
    • 65. CLIENTS NEEDS ARE CHANGING... • Downsizing • Less is More • What’s Luxury?
    • 66. HOMES ARE CHANGING...
    • 67. HOMES ARE CHANGING... • Multifunction Home
    • 68. HOMES ARE CHANGING... • Multifunction Home • Work Life Blend
    • 69. HOW CLIENTS BUY HAS CHANGED...
    • 70. HOW CLIENTS BUY HAS CHANGED... • Where they start their search
    • 71. HOW CLIENTS BUY HAS CHANGED... • Where they start their search • How they choose to do business
    • 72. FUTURE BUSINESS MODELS OF REAL ESTATE
    • 73. FUTURE BUSINESS MODELS OF REAL ESTATE resistance is futile
    • 74. IMAGINE A WORLD WHERE this is true
    • 75. THE ZAPPOS WAY of doing business• Pay new employees $2000 to quit.• Make customer service the responsibility of the entire company, not just a department.• Focus on company culture as the #1 priority.• Apply research from the science of happiness to running a business.• Help employees grow both personally and professionally.• Seek to change the world.• Oh, and make money too.
    • 76. BUSINESS IN A BOX McDonald’s Style
    • 77. THAT WOULD NEVER HAPPEN to real estate
    • 78. THAT WOULD NEVER HAPPEN to real estate
    • 79. IMAGINE A WORLD of real estate
    • 80. IMAGINE A WORLD of real estate
    • 81. IMAGINE A WORLD of real estate
    • 82. IMAGINE A WORLD of real estate
    • 83. IMAGINE A WORLD of real estate
    • 84. IMAGINE A WORLD of real estate
    • 85. Corning Video - A day Made of GlassWHAT’S the conversation! THE FUTURE... start
    • 86. ENJOY THE JOURNEY shannon w. king www.shannonwking.com