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Future Models of Real Estate

by Shannon W. King

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Where is the Real Estate Industry headed? First take a look at where we've been, what's trending now and the market forces that are demanding change. Having the conversation of how technology is ...

Where is the Real Estate Industry headed? First take a look at where we've been, what's trending now and the market forces that are demanding change. Having the conversation of how technology is changing our industry, what consumers are demanding is needed to determine the variety of outcomes.

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Future Models of Real Estate Presentation Transcript

FUTURE MODELS OF REAL ESTATE shannon w. king

1993 AT&T COMMERCIAL

YOU WILL1993 AT&T COMMERCIAL

TV & DVD

MAPS

MODEM

ENCYCLOPEDIAS

LAND LINE

YELLOW PAGES

FAX MACHINES

WIRES

HOME COMPUTERS

INDUSTRIES HAVE CHANGED

TRAVEL AGENCY

MUSIC INDUSTRY

KODAK

BLOCKBUSTER

TECHNOLOGY = CHANGE and you can’t avoid it...

LOOK AT HOW LONG IT TOOK TO ADOPT...

LOOK AT HOW LONG IT TOOK TO ADOPT...• TV in 10 yrs 70% of households had one!

LOOK AT HOW LONG IT TOOK TO ADOPT...• TV in 10 yrs 70% of households had one!• COMPUTER in 22 yrs 51% of households had one!

LOOK AT HOW LONG IT TOOK TO ADOPT...• TV in 10 yrs 70% of households had one!• COMPUTER in 22 yrs 51% of households had one!• DVD PLAYER 350,000 sold in ﬁrst year! (Fastest Adoption of Technology at the time 1996)

AND NOW HOW QUICKLY WE ADOPT...

AND NOW HOW QUICKLY WE ADOPT...• iPhones 1million sold in ﬁrst qt of release.

AND NOW HOW QUICKLY WE ADOPT...• iPhones 1million sold in ﬁrst qt of release.• iPad 4.5million sold in ﬁrst qt of release.

AND NOW HOW QUICKLY WE ADOPT...• iPhones 1million sold in ﬁrst qt of release.• iPad 4.5million sold in ﬁrst qt of release.• SMART PHONES in 2008 1 in 10 people had one.

AND NOW HOW QUICKLY WE ADOPT...• iPhones 1million sold in ﬁrst qt of release.• iPad 4.5million sold in ﬁrst qt of release.• SMART PHONES in 2008 1 in 10 people had one.• SMART PHONES in 2011 1 in 2 people will have one.

SM RAPID ADOPTION

SM RAPID ADOPTION Posts/ Total Began day Users 2004 2b 800m 490m/ 2005 3b mo 2006 200m 200m

WHAT’S TRENDING TODAY...

WON’T BE TRENDING TOMORROW...

WHAT’S HOT NOW

WHAT’S HOT NOW• client centric

WHAT’S HOT NOW

WHAT’S HOT NOW• hyper-local

WHAT’S HOT NOW• your brand in 140

WHAT’S HOT NOW• selling for a cause

WHAT’S HOT NOW• check ins

WHAT’S HOT NOW• group discounts

WHAT’S HOT NOW• reviews

WHAT’S HOT NOW www.6816paciﬁcview.com• video

WHAT’S HOT NOW www.6816paciﬁcview.com• video lifestyle

WHAT’S HOT NOW• apps

WHAT’S HOT NOW• mobile sites

WHAT’S HOT NOW• virtual base

WHAT’S HOT NOW• top apps • drivesafe.ly • zosh • youmail • mint • godocs

MARKET FORCES

MARKET SHIFT

MARKET SHIFT • Meltdown

MARKET SHIFT • Meltdown • Demographics

MARKET SHIFT • Meltdown • Demographics • Renters Rule

CLIENTS NEEDS ARE CHANGING...

CLIENTS NEEDS ARE CHANGING... • Downsizing

CLIENTS NEEDS ARE CHANGING... • Downsizing • Less is More

CLIENTS NEEDS ARE CHANGING... • Downsizing • Less is More • What’s Luxury?

HOMES ARE CHANGING...

HOMES ARE CHANGING... • Multifunction Home

HOMES ARE CHANGING... • Multifunction Home • Work Life Blend

HOW CLIENTS BUY HAS CHANGED...

HOW CLIENTS BUY HAS CHANGED... • Where they start their search

HOW CLIENTS BUY HAS CHANGED... • Where they start their search • How they choose to do business

FUTURE BUSINESS MODELS OF REAL ESTATE

FUTURE BUSINESS MODELS OF REAL ESTATE resistance is futile

IMAGINE A WORLD WHERE this is true

THE ZAPPOS WAY of doing business• Pay new employees $2000 to quit.• Make customer service the responsibility of the entire company, not just a department.• Focus on company culture as the #1 priority.• Apply research from the science of happiness to running a business.• Help employees grow both personally and professionally.• Seek to change the world.• Oh, and make money too.

BUSINESS IN A BOX McDonald’s Style

THAT WOULD NEVER HAPPEN to real estate

IMAGINE A WORLD of real estate

Corning Video - A day Made of GlassWHAT’S the conversation! THE FUTURE... start

ENJOY THE JOURNEY shannon w. king www.shannonwking.com