Alaska Real Estate Road Warriors

Tips and Tools for Real Estate Road Warriors Shannon W. King www.ShannonWKing.com

•  Running an oﬃce from the Road •  Mobile Tool Box •  Mobile Oﬃce Apps

Virtual Office Why change my business? •  Read the Four Hour Work Week To find out why!!! •  Brick and Mortar Typical Expenses –  Mortgage/Rent, Electricity, Water, RecepLonist –  Office Staff, Cleaning Crew, Office Equipment, Office Furniture

Virtual Oﬃce

Virtual Assistants •  High School Interns •  Real Estate Speciﬁc Assistants –  TransacLon Coordinators –  Lead QualiﬁcaLon Specialist –  MarkeLng Experts –  Day to Day Personal Assistants Team Double Click • Avg. $25/hr (depends on services) www.TeamDoubleClick.com

Virtual Assistants Starts at $12/mo www.getharvest.com

Business Tools Freewww.Xobni.com

Business Tools Free www.rapporLve.com

Business Tools Freewww.Docs.Google.com

Mobile Biz Apps $4.95 GoDocs

Business Tools Free or Upgrade www.Dropbox.com

Business Tools Free www.EverNote.com

Business Tools

Business Tools •  What it does: –  Send Contracts via e-‐mail to clients to sign electronically –  Saves paper, and Lme for both you and the client –  Returned to you in a PDF format-‐ when client hits “submit” www.DocuSign.com

Business Tools $9.95/mowww.shoeboxed.com

Business Tools Freewww.mint.com

Mobile Oﬃce Apps Free www.mint.com

Mobile Tool Box

Toolbox •  Bluetooth – Motorola t505 •  Cost: $99

Mobile Oﬃce Apps Free www.DragonMobileapps.com

Mobile Oﬃce Apps $7.99/mo www.DriveSafe.ly

Mobile Oﬃce Apps Free www.Slydial.com

Mobile Oﬃce Apps Free www.YouMail.com

Mobile Oﬃce Apps $2.99 www.simplysok.com/milog

Mobile Oﬃce Apps $4.99-‐$14.99 www.mikeksystems.com

Mobile Oﬃce Apps $2.99 www.zosh.com

Mobile Oﬃce Apps $4.99 www.miteksystems.com

Mobile Oﬃce Apps $7.99 www.eurosmartz.com

ConnecLons on the Go Free www.CardMunch.com

ConnecLons on the Go Free www.Tweetdeck.com

ConnecLons on the Go Free www.gist.com

ConnecLons on the Go Free www.animoto.com

Real Estate Apps $1.99 www.alamode.com

Real Estate Apps $21.95 www.toor.me

Real Estate Apps $4.99 Apps.su

Real Estate Apps MID Calc Free MID Calc

Real Estate Apps $1.99 www.ﬁlecluster.com

Real Estate Apps Free www.Tweakersok.com

Real Estate Apps Free www.zillow.com

Real Estate Apps Free Realtor.com

Real Estate Apps $300 $99 Mobile is Hot www.AgentNTouch.com

Real Estate Apps $399 www.Swebapps.com

Buy Today-‐ $20 www.ShannonWKing.com

How to Make More $$$ Find More Clients…

Why You? •  What’s your value proposiLon to your clients? •  What sets you apart from the compeLLon? •  What’s your why?

Why You? Video

What is a Brand? •  It’s a part of you •  It’s something your clients recognize •  It’s a movement •  It’s the why

What’s Your Unique Brand? •  Who are you? •  What are your passions? •  Any life changers? •  What’s your experLse? •  What do you and your client have in common?

My Brand

My Brand •  Former School Teachers •  10% Back to Schools •  High School Interns •  AcLve on School Boards and PTAs •  Engage in Community of Teachers/Clients

How Do You Make $$$ With Your Brand? $ Market your Brand Brand FoundaLon

1) Create Your Logo www.99designs.com

2) Passion Line www.Fiverr.com

3) Business Cards •  M www.MooCards.com

PromoLon

4) E-‐mail PromoLon $199.00 www.emailstaLonery.com

5) Promote Across Social Media Your Brand Note: User Name = Brand

Branding/Niche Free www.pagemodo.com

Blog vs Website

Blog vs Website www.DrewBurks.com/90-‐day-‐blogger-‐ blueprint-‐for-‐realtors

WordPress www.arrangingpixels.com

Website www.edit.com

Brand Recap Choose Your Brand 1.  Create a Logo 2.  Passion Line 3.  Business Cards 4.  E-‐mail PromoLon 5.  Brand Your Social Media Sites 6.  Build Your FoundaLon

Market Your Brand SPHERE of INFLUENCE TARGET/NICHE 1.  Connect 1.  Network 2.  Engage 2.  Spread the Word 3.  Measure 3.  Create Community 4.  Promote 4.  Monitor

1st Part of MarkeLng Plan SPHERE of INFLUENCE 1.  Connect 2.  Engage 3.  Measure 4.  Promote

Sphere of Inﬂuence Best Ways to Connect •  Snail Mail •  E-‐mail •  Face to Face

Connect via E-‐mail www.ConstantContact.com

Face to Face 1) ParLes 2) EducaLonal Events 3) Community Events

Measure www.surveymonkey.com

Promote

2nd Part of the MarkeLng Plan TARGET/NICHE 1.  Network 2.  Spread the Word 3.  Create Community 4.  Monitor

Network

Spread the Word •  Free PR is easy-‐ takes Lme •  List of all media outlets in your area •  Editorial Calendar/Events Calendar-‐ deadlines-‐ Create a PR Calendar •  Send news-‐worthy PR weekly: Events held, Seminars, personal interest stories, mkt opinions

Spread the Word •  Instant Press Releases www.ducsapemarkeLng.com/IPR.htm •  Grade your Press Releases www.pressreleasegrader.com -‐Looks at language, content -‐Considers Links and Search Engine OpLmizaLon

Spread the Word •  FREE Press Release DistribuLon! •  PRLOG www.PRLog.org

Create Community www.365SanDiego.com

Create Community www.ILoveCommunity.com

Create Community InspiraLon Newspapers -‐Events -‐RE/Mortgage News -‐Stats -‐Passion Related News Other Blogs NAR Research

Use Video •  -‐ Resume •  -‐ Welcome to Your Site Video •  -‐ Process ExplanaLons •  -‐ Frequently Asked QuesLons •  -‐ Client TesLmonials •  -‐ MarkeLng Videos •  -‐ Seller Home Tours •  -‐ Buyer Home Tours •  -‐ Neighborhood Tours •  -‐ Community Highlights hsp://www.youtube.com/creators/playbook.html

Content for your Site

Content for your Site Cost: $249/yr www.animoto.com

Social Media on the Go

Social Media Free www.roost.com

Monitor Free www.google.com/alrets

Monitor Free www.vizibility.com

I LOVE…. Sites: •  www.ducsapemarkeLng.com •  www.webinknow.com •  www.webrealestatetools.com Books: New Rules of PR and MarkeLng Customers for Life Never Eat Alone

Real Estate Apps

Buy Today-‐ $20 www.ShannonWKing.com

www.RealEstateRoadWarrior.com www.ShannonWKing.com

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Alaska Real Estate Road Warriors

by Shannon W. King on Sep 28, 2011

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Alaska Real Estate Road Warriors — Presentation Transcript