Make your CRM and marketing automation data work harmoniously to boost sales and revenue.
Effective marketers should be able to tie every single lead; customer and dollar back to the marketing initiative that created them. That is the power of closed-loop marketing. Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions and reveals real data about the success (or failure) of your marketing efforts.
By reading this ebook, you will gain:
- A clear understanding of how closed-loop marketing works
- Six tips on becoming a better marketer by closing the loop
- Details on how to fix a broken loop