Leveraging	
  the	
  Web:	
  
Social	
  Media	
  for	
  Students	
  and	
  Scholars	
  
Center	
  for	
  Excellence	
  in	...
Upcoming	
  Events:	
  
	
  

February	
  21	
  @	
  12p-­‐1p	
  
“Collabora=on	
  across	
  Learning	
  Environments”	
  ...
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Social	
  Media	
  Defined:	
  

	
  
“interac...
TODAY’S	
  PROGRAM	
  and	
  FORMAT:	
  
	
  

Joan	
  Getman	
  on	
  the	
  social	
  media	
  landscape	
  and	
  the	
...
Leveraging	
  the	
  Web:	
  	
  	
  
Students,	
  Social	
  Media	
  and	
  Learning	
  
This	
  is	
  WHO	
  I	
  am…Thi...
Photo	
  Credit:	
  Tunheim	
  Partners	
  
Digital	
  InformaPon	
  
Persistent.	
  
Replicable.	
  
Scalable.	
  
Searchable.	
  
	
  
danah	
  boyd	
  	
  
“Social...
Digital	
  IdenPt(y)(ies)	
  
Social	
  Learning	
  

mkhmarkeAng.wordpress.com	
  
This	
  is	
  what	
  I	
  THINK	
  I	
  know	
  
This	
  is	
  what	
  I	
  need	
  to	
  KNOW 	
  	
  
This	
  is	
  wha...
Social	
  Learning	
  
Community	
  plays	
  a	
  role	
  in	
  the	
  process	
  of	
  “making	
  
meaning.”	
  
Dr.	
  L...
Broadcast	
  v	
  CollaboraPve	
  
The	
  broadcast	
  generaPon	
  from	
  the	
  industrial	
  age	
  is	
  being	
  
me...
Workforce	
  ExpectaPons	
  
•  Networked!	
  
•  Self-­‐directed	
  learners!	
  
•  CollaboraAve!	
  
•  Remotely	
  loc...
Career	
  Centers	
  Paradigm	
  Model*	
  
•  Placement	
  Paradigm	
  (’40s	
  and’50s)	
  –	
  reac0ve	
  needs-­‐based...
National	
  Recognition	
  from	
  Jobbrander.com	
  
#5	
  Most	
  Popular	
  College	
  Career	
  Center	
  on	
  Social...
USC	
  Career	
  Center	
  LinkedIn	
  Group	
  presence	
  
	
  
• 
	
  
• 
	
  
• 

Almost	
  4,700	
  members	
  
Inclu...
Twitter:	
  @USCCareerCenter	
  

	
  
• 
• 
• 
• 

Over	
  6,000	
  followers	
  
Including	
  students,	
  employers,	
 ...
Facebook	
  presence	
  
	
  
• 
• 
• 
• 
• 
	
  

Over	
  2,600	
  likes	
  
Sharing	
  photos	
  from	
  past	
  events	...
For	
  0p	
  sheets	
  &	
  resources:	
  
www.university.linkedin.com	
  
Technology	
  Platform	
  Collaboration	
  
The	
  Multi-­‐School	
  Environment	
  (MSE)	
  
Yields	
  Greater	
  Resourc...
Online	
  Practice	
  Interviews	
  
Candid Careers: Alumni*
connectSC	
  Career	
  Network	
  
Faculty	
  Module	
  Homepage	
  
Recommend	
  Jobs	
  to	
  Students	
  
Undergraduate	
  Plan	
  for	
  a	
  Career:	
  
Provost	
  Initiative	
  
• 

An	
  undergraduate	
  student	
  experienc...
To	
  Put	
  Yourself	
  Out	
  There:	
  	
  	
  
Making	
  It	
  Happen	
  with	
  Social	
  Media	
  

Clint	
  Schaff	
...
My	
  Journey	
  –	
  Powered	
  by	
  Social	
  
5	
  Ways	
  to	
  	
  
Put	
  the	
  Social	
  	
  
into	
  Social	
  Media	
  
1)	
  Genuinely	
  Care	
  

Quality	
  &	
  QuanIty	
  -­‐>	
  AMract	
  (@,	
  RT,	
  #)	
  &	
  
Reciprocate	
  -­‐>	
 ...
2)	
  Contribute	
  Value	
  

IdenIfy	
  -­‐>	
  Comment	
  (Provide	
  Value)	
  -­‐>	
  	
  
Engage	
  -­‐>	
  Talk	
  ...
3)	
  Be	
  interested	
  &	
  interesIng	
  

Decision:	
  Blend	
  Pro/Personal	
  vs.	
  Keep	
  Separate?	
  
Pros	
  ...
3)	
  Be	
  interested	
  &	
  interesIng	
  
Tell	
  Your	
  Story	
  
Add	
  Flair	
  
Share	
  ExperIse	
  
4)	
  Be	
  yourself,	
  be	
  consistent,	
  	
  
be	
  thorough	
  
•  Listening	
  
	
  (Search	
  Alerts)	
  

•  Home...
5)	
  Look	
  for	
  efficiencies	
  
Plans	
  
Editorial	
  Calendar	
  
	
  
Social	
  Media	
  experiments	
  
-­‐ 15-­‐m...
Thank	
  you!	
  
	
  
Clint	
  Schaff	
  
Schaff@usc.edu	
  
@clintschaff	
  
VK
social media for
research and scholarship

VIRGINIA KUHN
2/14/2014
vkuhn@cinema.usc.edu
Academia dot edu

VK

[Facebook for academics]
¡  International community
¡  Tagging as central logic
¡  Fresh research...
Academia.edu

VK

¡  International
community
¡  Fresh research

2/14/2014
vkuhn@cinema.usc.edu
Academia.edu

VK

¡  Tagging
¡  Analytics

2/14/2014
vkuhn@cinema.usc.edu
Academia.edu

VK
¡  Profile fatigue
¡  Provenance

2/14/2014
vkuhn@cinema.usc.edu
Academia.edu

VK

¡  As We May Think, 1945
Vannevar Bush
2/14/2014
vkuhn@cinema.usc.edu
Academia.edu

VK

¡  THANK YOU!

2/14/2014
vkuhn@cinema.usc.edu
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
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Cet cst joint_event_leveraging_social_media-web

  1. 1. Leveraging  the  Web:   Social  Media  for  Students  and  Scholars   Center  for  Excellence  in  Teaching   Center  for  Scholarly  Technology  
  2. 2. Upcoming  Events:     February  21  @  12p-­‐1p   “Collabora=on  across  Learning  Environments”     May  6  @  9a-­‐4p   Annual  Teaching  with  Technology  Conference:   “Digital  Knowledge  across  the  Curriculum”     get  on  the  list  !  cst@usc.edu   Details:  cst.usc.edu  !  events  
  3. 3.                                        Social  Media  Defined:     “interac=on  among  people  in  which  they  create,  share,  and/or   exchange  informa=on  and  ideas  in  virtual  communi=es  and   networks.”     “a  group  of  Internet-­‐based  applica=ons  that  build  on  the   ideological  and  technological  founda=ons  of  Web  2.0,  and  that   allow  the  crea=on  and  exchange  of  user-­‐generated  content.”     “forms  of  electronic  communica=on  (as  Web  sites  for  social   networking  and  microblogging)  through  which  users  create   online  communi=es  to  share  informa=on,  ideas,  personal   messages,  and  other  content  (as  videos).”      
  4. 4. TODAY’S  PROGRAM  and  FORMAT:     Joan  Getman  on  the  social  media  landscape  and  the  role  of   social  media  in  the  context  of  social  learning  and  educaJon.     Carl  Martellino  on  the  importance  of  social  media  for  today’s   student  and  job  seeker,  and  the  ways  that  employers  consider  social   media  interacJons  and  representaJons.     Clint  Schaff  on  the  ways  that  social  media  –  specific  social  media   –  can  be  leveraged  for  personal  and  organizaJonal  branding,   garnering  resources,  and  geUng  a  job.     Virginia  Kuhn  on  specifically  how  social  media  can  be  leveraged   by  higher  educaJon  professionals  –  faculty  in  parJcular  –  with  a   focus  on  Academia.edu.    
  5. 5. Leveraging  the  Web:       Students,  Social  Media  and  Learning   This  is  WHO  I  am…This  is  WHERE  I  am…This  is  my   PROFESSIONAL  self…This  is  what  I  LIKE…This  is  what  I  SEE… this  is  what  I  THINK  –  SHORT  version…This  is  what  I  THINK  –   LONG  version…This  is  what  I  want  to  SHARE…This  is  what  I   want  to  KEEP…This  is  who  I  want  to  FOLLOW…     What  do  YOU  think?   Joan  Getman     Director,  Educa.onal  Technologies:  Center  for  Scholarly  Technology    
  6. 6. Photo  Credit:  Tunheim  Partners  
  7. 7. Digital  InformaPon   Persistent.   Replicable.   Scalable.   Searchable.     danah  boyd     “Social  network  sites  as  networked  publics”    2010  
  8. 8. Digital  IdenPt(y)(ies)  
  9. 9. Social  Learning   mkhmarkeAng.wordpress.com  
  10. 10. This  is  what  I  THINK  I  know   This  is  what  I  need  to  KNOW     This  is  what  I  want  to  LEARN   This  is  how  I  look  for  HELP    
  11. 11. Social  Learning   Community  plays  a  role  in  the  process  of  “making   meaning.”   Dr.  Lev  S.  Vygotsky   (1896-­‐1934)   InteracAve  relaAonships  organized  around  academic   work  are  vital.   Dr.  Richard  J.  Light,  Harvard  Assessment  Studies   (1986-­‐1989)     New  Research  QuesPons:     Social  learning..and  Social  Media?  …in  MOOCs?      
  12. 12. Broadcast  v  CollaboraPve   The  broadcast  generaPon  from  the  industrial  age  is  being   met  by  a  collaboraPve  generaPon  from  the  new   knowledge  age.       The  old  ways  of  staying  within  the  four  walls  to  solve   problems,  guarding  company  informaAon  and  developing   products,  services  and  soluAons  in  isolaPon  are  gone.     From  Social  Networks  to  CollaboraPon  Networks:     The  Next  EvoluPon  of  Social  Media  for  Business   Karl  Moore  and  Peter  Neely    
  13. 13. Workforce  ExpectaPons   •  Networked!   •  Self-­‐directed  learners!   •  CollaboraAve!   •  Remotely  located!     And  then  there’s  social  media-­‐related  employment.  
  14. 14. Career  Centers  Paradigm  Model*   •  Placement  Paradigm  (’40s  and’50s)  –  reac0ve  needs-­‐based  model  for  new  college   graduate  GI  bill  beneficiaries   •  Planning  Paradigm  (60s,  70s,  80s)  –  departs  from  reac0ve  placement  into  more   proac0ve  “self-­‐help”  career  educa0on  where  students  learn  strategies  to  advance  their   career  goals   •  Networking  Paradigm  (’90s)  –  transforms  proac0ve  into  facilita0on  of  interac0ve   networking  opportuni0es  between  candidates  and  employers  and  teaches  candidates  how  to   leverage  these  opportuni0es   •  Social  Networking  Paradigm  (’00s)  –  shiK  from  interac0ve  model  of  tradi0onal   networking  to  a  super  ac0ve  model  integra0ng  social  networking  and  new  technological   tools   •  Global  Networking  Paradigm  (’10+)  –  era  of  hyperac0ve  career  services  with  more   virtual  services,  online  resources,  and  virtual  networking  on  a  global  scale     *  “Emerging  Trends  in  University  Career  Services:  Adapta0on  of  Casella’s  Career  Centers  Paradigm”,  Farouk  Dey  &  Ma[  Real,   NACE  Journal,  September  2010  
  15. 15. National  Recognition  from  Jobbrander.com   #5  Most  Popular  College  Career  Center  on  Social  Media      
  16. 16. USC  Career  Center  LinkedIn  Group  presence     •    •    •  Almost  4,700  members   Including  students  and   alumni   Promote  webinars,  alumni   events,  and  career   discussions  
  17. 17. Twitter:  @USCCareerCenter     •  •  •  •  Over  6,000  followers   Including  students,  employers,  alumni,  and   campus  organiza0ons,  other  universi0es   Promote  career  fair,  Career  Center   partners,  events,  engage  recruiters   Live  Twee0ng  during  events  
  18. 18. Facebook  presence     •  •  •  •  •    Over  2,600  likes   Sharing  photos  from  past  events   Promo0ng  Career  Fairs  and  large  events   through  RSVP  func0on   Allows  for  cross-­‐marke0ng  across  campus   Engages  dialogue  with  students  
  19. 19. For  0p  sheets  &  resources:   www.university.linkedin.com  
  20. 20. Technology  Platform  Collaboration   The  Multi-­‐School  Environment  (MSE)   Yields  Greater  Resources   •   Symplicity:  client  services  management  plaeorm  for  students,  alumni,   faculty  and  employers  “connectSC”   –  –  –  –  Employer  Rela0ons  coordina0on   Student  counseling  notes   Similar  systems  for  students  and  employers  across  schools   University  wide  analy0cs  and  repor0ng   •  Annenberg,  Marshall  (undergrad)  and  Viterbi  have  joined  as  instances  on   the  MSE   •  Schools  in  the  queue:  Sol  Price,  Rossier,  School  of  Den0stry,  etc.  
  21. 21. Online  Practice  Interviews  
  22. 22. Candid Careers: Alumni*
  23. 23. connectSC  Career  Network  
  24. 24. Faculty  Module  Homepage  
  25. 25. Recommend  Jobs  to  Students  
  26. 26. Undergraduate  Plan  for  a  Career:   Provost  Initiative   •  An  undergraduate  student  experience  that  is   unique  to  USC  and  leads  undergraduate   students  to     –  explore  op0ons   –  complete  internships   –  consider  aKer-­‐gradua0on  plans  such  as   employment,  fellowships   –  professional  or  graduate  school  op0ons.     •  Enhanced  connec0ons  between  students   and  the  four  groups  that  primarily  support   career  planning  and  student  mentoring   –  –  –  –  faculty   academic  advisors   career  counselors   alumni •         The  en0re  USC  community  become  the   purveyors  of  the  program.   •         USC  has  uniquely  transformed  the  approach  to   career  development  from  an  office  which  a   student  may,  or  may  not,  visit  to  an  integrated   approach  within  the  undergraduate  student   experience.  
  27. 27. To  Put  Yourself  Out  There:       Making  It  Happen  with  Social  Media   Clint  Schaff     US  GM,  DARE   Adjunct  Faculty,  Annenberg  School  for  Communica?on  and  Journalism  
  28. 28. My  Journey  –  Powered  by  Social  
  29. 29. 5  Ways  to     Put  the  Social     into  Social  Media  
  30. 30. 1)  Genuinely  Care   Quality  &  QuanIty  -­‐>  AMract  (@,  RT,  #)  &   Reciprocate  -­‐>  Expand  Community  
  31. 31. 2)  Contribute  Value   IdenIfy  -­‐>  Comment  (Provide  Value)  -­‐>     Engage  -­‐>  Talk  Privately  -­‐>  Compliment  Publicly  
  32. 32. 3)  Be  interested  &  interesIng   Decision:  Blend  Pro/Personal  vs.  Keep  Separate?   Pros  and  Cons  to  Each  
  33. 33. 3)  Be  interested  &  interesIng   Tell  Your  Story   Add  Flair   Share  ExperIse  
  34. 34. 4)  Be  yourself,  be  consistent,     be  thorough   •  Listening    (Search  Alerts)   •  Home  Base    (Hub:  Site,   Academia.edu)   •  Passports   •  Outposts   •  •  •  •  Content   ConversaIon   Community   Face  to  Face  
  35. 35. 5)  Look  for  efficiencies   Plans   Editorial  Calendar     Social  Media  experiments   -­‐ 15-­‐minute  TwiMer  bursts   -­‐   Daily  thank  yous   -­‐   Contributed  arIcles         Apps  &  Technologies  
  36. 36. Thank  you!     Clint  Schaff   Schaff@usc.edu   @clintschaff  
  37. 37. VK social media for research and scholarship VIRGINIA KUHN 2/14/2014 vkuhn@cinema.usc.edu
  38. 38. Academia dot edu VK [Facebook for academics] ¡  International community ¡  Tagging as central logic ¡  Fresh research ¡  Analytics ¡  Combats profile fatigue ¡  Provenance (not corporate) 2/14/2014 vkuhn@cinema.usc.edu
  39. 39. Academia.edu VK ¡  International community ¡  Fresh research 2/14/2014 vkuhn@cinema.usc.edu
  40. 40. Academia.edu VK ¡  Tagging ¡  Analytics 2/14/2014 vkuhn@cinema.usc.edu
  41. 41. Academia.edu VK ¡  Profile fatigue ¡  Provenance 2/14/2014 vkuhn@cinema.usc.edu
  42. 42. Academia.edu VK ¡  As We May Think, 1945 Vannevar Bush 2/14/2014 vkuhn@cinema.usc.edu
  43. 43. Academia.edu VK ¡  THANK YOU! 2/14/2014 vkuhn@cinema.usc.edu

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