©2013 LHST sarl
Social Business
http://DSign4Value.com
Social Networks
June 1 2016
Social Business
©2013 LHST sarl
Awake at night
©2013 LHST sarl
What is our organizational
focus?
What are we trying to
improve?
What knowledge do we
need to capture?
Wha...
©2013 LHST sarl
Social Media
• Social media relies on web-based to
focus communication on interactive
dialogue between org...
©2013 LHST sarl
• The assumption of order
• The assumption of rational
choice
• The assumption of
intentional capacity
• T...
©2013 LHST sarl
Telecommunications
Textiles
Medicine
Leisure
Automobile
Household
appliances…
Separation, alignment, cohes...
©2013 LHST sarl
©2006 LHST sarl
Patti Anklam The Social-Network Toolkit
What do we have to know
©2013 LHST sarl
Blind trust "Seeing is believing"
Trustworthiness Personal or product based
reputation
Contextual trust Wh...
©2013 LHST sarl
©2006 LHST sarl
Missing Links
Missing Links
©2013 LHST sarl
©2006 LHST sarl
• Knowledge is not only history: it is a
dynamic/changeable process
• KM is facilitated by...
©2013 LHST sarl
©2006 LHST sarl
Culture
• Form of individual or collective
representation
• Culture isn’t a thing but a pr...
©2013 LHST sarl
©2006 LHST sarl
• Common objectives – shared
meaning
• Actors and actants
• Innovation closely tied to
org...
©2013 LHST sarl
©2006 LHST sarl
Chaos
©2013 LHST sarl
©2006 LHST sarl
How does work get done?
©2013 LHST sarl
©2006 LHST sarl
How do we think ?
©2013 LHST sarl
Social Network Characteristics
©2006 LHST sarl
Characteristic Value
Degree Centrality Number of links
Betw...
©2013 LHST sarl
©2006 LHST sarl
• In physics, a power law relationship
between two scalar quantities x and y
is any such t...
©2013 LHST sarl
©2006 LHST sarl
• In reality, the market is nothing but a directed network
• No manager or firm can succee...
©2013 LHST sarl
©2006 LHST sarl
Fat Tails
©2013 LHST sarl
The Conversation Prism
Brian Solis
http://conversationprism.com/
©2013 LHST sarl
©2006 LHST sarl
Work Network
©2013 LHST sarl
©2006 LHST sarl
• Peer to peer banking
• Zopa categorizes borrower credit grades; lenders
then make offers...
©2013 LHST sarl
©2006 LHST sarl
The Idea Network
The Idea Network
©2013 LHST sarl
©2006 LHST sarl
• Pearltrees is an example of social curation
• Users can assemble these pearls into trees...
©2013 LHST sarl
©2006 LHST sarl
The Expert Network
The Expert Network
Information Systems
©2013 LHST sarl
©2006 LHST sarl
• InnoCentive is an "open innovation" company
that tackles research an
development problem...
©2013 LHST sarl
©2006 LHST sarl
The Social Network
The Social Network
©2013 LHST sarl
©2006 LHST sarl
Linked-in
Linked in
©2013 LHST sarl
©2006 LHST sarl
The career network
Information Systems
©2013 LHST sarl
©2006 LHST sarl
Map Orientation
©2013 LHST sarl
Preparation for tomorrow’s discussion
• Prepare your case study (story) for
tomorrow
• Populate your own f...
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Social networks

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Social networks

  1. 1. ©2013 LHST sarl Social Business http://DSign4Value.com Social Networks June 1 2016 Social Business
  2. 2. ©2013 LHST sarl Awake at night
  3. 3. ©2013 LHST sarl What is our organizational focus? What are we trying to improve? What knowledge do we need to capture? What can we leverage to improve the system? How will we measure the results? What is social media? Focus Improve Knowledge Leverage Measure CRM Processes Explicit Transactions Efficiency Social CRM Relationshi ps Implicit Interactions Effectiveness Social Networks Networks Emerging Community Innovation Quantified Self Individual Self- Knowledge “Dasein” Self realization Transforma tion Places Layered Ideas Agility
  4. 4. ©2013 LHST sarl Social Media • Social media relies on web-based to focus communication on interactive dialogue between organizations, communities, and individuals • Social Networking leverages technology to build and/or elucidate networks of people who share common interests or activities. • Social Networking sites often include social media tools to facilitate the interaction and conversation
  5. 5. ©2013 LHST sarl • The assumption of order • The assumption of rational choice • The assumption of intentional capacity • The assumption of identity Sources of conflict
  6. 6. ©2013 LHST sarl Telecommunications Textiles Medicine Leisure Automobile Household appliances… Separation, alignment, cohesion Leading the flock
  7. 7. ©2013 LHST sarl ©2006 LHST sarl Patti Anklam The Social-Network Toolkit What do we have to know
  8. 8. ©2013 LHST sarl Blind trust "Seeing is believing" Trustworthiness Personal or product based reputation Contextual trust What works in a special context Referred trust Relying on the opinions of those we admire Vanessa Hall - The Truth About Trust in Business Trust in a Virtual World
  9. 9. ©2013 LHST sarl ©2006 LHST sarl Missing Links Missing Links
  10. 10. ©2013 LHST sarl ©2006 LHST sarl • Knowledge is not only history: it is a dynamic/changeable process • KM is facilitated by technology, but it is primarily about people, working together and about communication • We need to connect, to put in context, to globalize our information and our knowledge, thus to look for a complex knowledge. • Knowledge management originates from a strategy that is informative, instructional, and cognitive. Knowledge
  11. 11. ©2013 LHST sarl ©2006 LHST sarl Culture • Form of individual or collective representation • Culture isn’t a thing but a process • Cultural change is a change in representations • By applying the concepts and principles of complexity thinking we can gain a new understanding of business culture Culture
  12. 12. ©2013 LHST sarl ©2006 LHST sarl • Common objectives – shared meaning • Actors and actants • Innovation closely tied to organisation • Possibilities tied to societal environment Networks
  13. 13. ©2013 LHST sarl ©2006 LHST sarl Chaos
  14. 14. ©2013 LHST sarl ©2006 LHST sarl How does work get done?
  15. 15. ©2013 LHST sarl ©2006 LHST sarl How do we think ?
  16. 16. ©2013 LHST sarl Social Network Characteristics ©2006 LHST sarl Characteristic Value Degree Centrality Number of links Betweeness Centrality Role of brokerage Closeness Centrality Vector of visibility Network Centralization Centralized vs Decentralized Network Reach Importance of first 3 levels Boundary Spanners Linked to Innovation Peripheral Players Potential Gateways
  17. 17. ©2013 LHST sarl ©2006 LHST sarl • In physics, a power law relationship between two scalar quantities x and y is any such that the relationship can be written as – <math>y = ax^k,!<math> • where a (the constant of proportionality) and k (the exponent of the power law) are constants. • in its simplest terms roughly eighty percent of the work is done by twenty percent of the network Power Laws
  18. 18. ©2013 LHST sarl ©2006 LHST sarl • In reality, the market is nothing but a directed network • No manager or firm can succeed or fail alone, customers, managers and teams are inherently linked together in social networks. • The notion of interdependence : managers constitute hubs and nodes of the network, organization learning will filter down and out through the network as a whole. • six degrees of separation : everyone in the world can be reached through a short chain of acquaintances. • Change is marked by "phase transitions" from states of disorder to order: "cascading failure“ and “emergent” threats . It’s a small world
  19. 19. ©2013 LHST sarl ©2006 LHST sarl Fat Tails
  20. 20. ©2013 LHST sarl The Conversation Prism Brian Solis http://conversationprism.com/
  21. 21. ©2013 LHST sarl ©2006 LHST sarl Work Network
  22. 22. ©2013 LHST sarl ©2006 LHST sarl • Peer to peer banking • Zopa categorizes borrower credit grades; lenders then make offers, borrowers agree to aggegrate rate.. • Zopa distributes the money, completies the legal paperwork, performing identity/credit checks, and enforces collections. • Zopa mitigates risk for lenders, optimizes market offer for borrowers • Zopa’s repayment rate is currently 99.35 per cent Zopa
  23. 23. ©2013 LHST sarl ©2006 LHST sarl The Idea Network The Idea Network
  24. 24. ©2013 LHST sarl ©2006 LHST sarl • Pearltrees is an example of social curation • Users can assemble these pearls into trees based around a topic • Pearltrees is using that data to determine how different topics and bookmarks are related. • In the same vein as Google’s PageRank and Facebook’s EdgeRank, Pearltrees uses TreeRank to explore the notion of an “Interest Graph” Pearltrees
  25. 25. ©2013 LHST sarl ©2006 LHST sarl The Expert Network The Expert Network Information Systems
  26. 26. ©2013 LHST sarl ©2006 LHST sarl • InnoCentive is an "open innovation" company that tackles research an development problems • Open Innovation suggests that innovation is more likely to come from a community than from an organization • The model addresses problems in engineering, computer science, math, the physical sciences and business. • Cash awards are given for solving challenge problems typically from $10,000 to $100,000. InnoCentive
  27. 27. ©2013 LHST sarl ©2006 LHST sarl The Social Network The Social Network
  28. 28. ©2013 LHST sarl ©2006 LHST sarl Linked-in Linked in
  29. 29. ©2013 LHST sarl ©2006 LHST sarl The career network Information Systems
  30. 30. ©2013 LHST sarl ©2006 LHST sarl Map Orientation
  31. 31. ©2013 LHST sarl Preparation for tomorrow’s discussion • Prepare your case study (story) for tomorrow • Populate your own flipboard . Send the link of your magazine to lee@lhstech.com • Work on your Videoscribe tutorials

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