Newcastle Introduction 2012
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  • 1. Introduction Managing Information Systems Lee SCHLENKER – EMLYONNewcastle Business SchoolApril 17th, 2012
  • 2. Dr. Lee Harris SCHLENKERputs enterprise IT to work in supporting your customers’success stories • Focuses today on use scenarios of how innovative forms of IT can help management engage business differently • Has directed missions for firms including Apple, Ernst & Young, IBM, Microsoft, Oracle and SAP in the manufacturing, telecommunications, public works and service industries • Author of three books, several dozen articles, has facilitated fifty corporate workshops and conferences throughout Europe • Chair of Emerging Economies and Technologies at EMLYON • Managing Director of LHST sarl http://leeschlenker.com www.lhstech.com • Visiting Professor at the University of Newcastle www.emlyon.com LHST : The Value Architects™
  • 3. What is an information system? What is our organizational focus? What are we trying to improve? What knowledge do we need to capture? What can we leverage toFocus Improve Knowledge Leverage Measure improve the system? ? ? ? ? ? How will we measure the results? Objectives Problem IS Information Internet ©2010 EMLYON
  • 4. Course Agenda What is our organizational Focus Improve Knowledge Leverage Measure focus?Process ? ? ? ? ? What are we trying to do?Centric What knowledge do we need Social ? ? ? ? ?Networks to capture? Search ? ? ? ? ? What can we leverage to improve the system? Mobility ? ? ? ? ? How will we measure the results?Objectives Problem IS Information Internet ©2010 EMLYON
  • 5. What does the data mean? Frame Cloud Figure (s) Oracle Antonello da MessinaObjectives Problem IS Information Internet ©2010 ©2012 EMLYON
  • 6. Via.meThis visual exercise will explore your perspective on how IT can impactorganizational performance •What is the frame (beliefs, prejudices, experience) that determines what we see? •How do the figures interact (aptitudes and competences)? •What is the role of technology (in this case technology) : to do it for us,? tell us what to do? to provoke discussion? •What determines the horizon (one, two or three point perspective of how we measure Pictures, videos, activity streams progress in moving forward)?Objectives Problem IS Information Internet ©2012 EMLYON
  • 7. What role does IT play in innovation?Objectives Problem IS Information Internet ©2010 EMLYON
  • 8. IT Doesn’t Matter • Nicolas Carr compares IT to previous tech revolutions such as railroads and electricity. In what ways is IT different? • What proof can you offer that information technology in business no longer provides competitive advantage? • Does the pervasiveness of IT mean there will be less innovation now? • Hasnt competitive advantage come from unique use of the technology, not just from the technology itself? What examples can you give? • Do recent advances in Cloud Computing and Mobile Applications confirm or contradict Nicolas Carrs claims?Objectives Problem IS Information Internet
  • 9. The objectives ©2012 EMLYON
  • 10. Understand the basics • Study the fundamentals of an Information System • Analyze the constraints and possibilites of « structured » information • Explore how the potential links between an IS and organizational learning • Analyze the potential value of 2.0 technologiesObjectives Problem IS Information Internet ©2010 EMLYON
  • 11. Why is studying IS important? • Understanding the implications between « structured » and « unstructured data » • Analyzing the difference between the data and reality • Understanding how the data fits together • Exploring the difference between data and actionObjectives Problem IS Information Internet ©2010 EMLYON
  • 12. Evaluation • One group and one individual assignment • A group mashup highlighting the conflicts, aptitudes, roadmap and metrics of using IT in a professional setting – 30 percent • An original case study presenting your analysis of how information technology has impacted organizational performance – 70 percentObjectives Problem IS Information Internet
  • 13. The Problem ©2012 EMLYON
  • 14. Trends in the workplace • Economic transformation: The transformation from a manufacturing- based economy to a services-based economy now underway throughout the developed world will accelerate. • One World of Business. Political and economic dynamics are forging a single global market, a global workforce, global customers, partners, and suppliers. • Always On, Always Connected. The challenges of the “always on, always connected” world will be converting information into insights; managing time and staying focused on high priority tasks • The Transparent Organization. The systems that make organizations more agile also make them more accountable. • NetGen Meets Baby Boom. Workers who will be delivering the innovations and productivity growth of tomorrow, this technology not only won’t come as a surprise, it will be a positive expectation. • Competing for Talent in a Shrinking Workforce: Because demographics show an aging, shrinking workforce in most of the developed world over the next 50 years, maximizing the productivity of the workers that are available is critical.Objectives Problem IS Information Internet ©2006 LHST sarl
  • 15. Convergence? • Globalization : the increasingly circulation of information across borders. • Technical progression: the transformation of communication « atoms to bits » • Economic integration: vertical and horizontal integration to profit from economies of scale • Social innovation: human attempts to create new forms of expression • Multitasking : individual efforts to use multiple communication platformsObjectives Problem IS Information Internet Henry Jenkins ©2012 EMLYON
  • 16. The management of meaning • The assumption of order • The assumption of rational choice • The assumption of intentional capacity • The assumption of identityObjectives Problem IS Information Internet ©2006 LHST sarl
  • 17. Commoditisation • Over the last 70 years we have repeatly seen proof of innovation in IT : the spreadsheet, the ERP system, Social Network Applications • In the early days, companies created their own legacy systems to put these ideas into practice • As the technologies matured, companies editors standardized these applications in the form of Simon Wardley, "Cloud Computing - Why IT Matters" products. • Inevitably these products become simple commodities
  • 18. Information ©2012 EMLYON
  • 19. Data, Knowledge and Action The ladder of initiatives™ Results Drive Measures Actions Require Decisions Knowledge Define Interprets Context Obtain Process DataObjectives Problem IS Information Internet ©2012 EMLYON
  • 20. The defintion of information • From an objective point of view, information refers to date in context that conveys meaning to an individual. • From a subjective point of view, we could suggest that it’s the individual’s perspective of the data that implies meaning. • Given these definitions what meaning do Wikileaks, Twitter, or Facebook have?Objectives Problem IS Information Internet ©2012 EMLYON
  • 21. Structured data • Structured data refers to data that cabn be easily represented in textual/numeric form and stored in a database. • Structured data is often logically organized around a data model or data object. • Such models permit companies to compare and aggregate data in databases, datamarts and data warehouses.Objectives Problem IS Information Internet ©2012 EMLYON
  • 22. Non-structured data • Data is considered « non-structured » if we can’t predefine its attributes and store it in a table or data base • Examples of this kind of data include press clippings, videoclips, and songs • In reality, this data isn’t « non-structured » - its just that its attributes involve « complex » relationships http://jean.marie.gouarne.online.fr/bi.htmlObjectives Problem IS Information Internet ©2012 EMLYON
  • 23. ©2010 LHST sarlInformation Systems EMM MIS ©2012 EMLYON
  • 24. Defining an Information System A business information system is an organized set of resources (platforms, applications, procedures, data and people) that capture the meaning of workObjectives Problem IS Information Internet ©2012 EMLYON
  • 25. The objectives of an IS Actionnaires  Actifs  Demandes en temps réel  ... Employées Société  Compétition  Mobilité  “made in” “made by”  Valorisation des tâches  ...  ... L’organisation Clients Partenaires  Fidélité ?  Peu de barrières d’entrée  Vrai coûts  Acquisitions, OPA  ...  ...To help us understand the motivations, experience and objectives of the internal and external clients of the organizationObjectives Problem IS Information Internet ©2012 EMLYON
  • 26. The traditional description of an ISObjectives Problem IS Information Internet ©2012 EMLYON
  • 27. Are information systems mirrors of theorganizational chart ? Objectives Problem IS Information Internet ©2012 EMLYON
  • 28. Are information systems mirrors ofkey processes? Objectives Problem IS Information Internet ©2012 EMLYON
  • 29. Are information systems mirrors oforganizational skills and competencies? Technicity Method Reflection Action Imagination Cooperation John HollandObjectives Problem IS Information Internet ©2010 EMLYON
  • 30. Information Systems are a question ofperspective • The financial perspective (entreprise resource planning) • The logistics perspective (supply chain management) • The client perspective(client relationship management) • The community perspective(social media)Objectives Problem IS Information Internet ©2012 EMLYON
  • 31. ©2010 LHST sarlThe Internet EMM MIS ©2012 EMLYON
  • 32. The Internet 500 million users more than 3 billion pages WWW URL HTML, HTTP Internet: "The Big Picture" Objectives Problem IS Information Internet ©2012 EMLYON
  • 33. Programming the Web I. Static web pages (HTML) II. Web enabled applications (Dynamic Web Pages, ASP, JSP, PHP, ...) III. Web services Towards the semantic WebObjectives Problem IS Information Internet ©2012 EMLYON
  • 34. The Web as a set of information flows • The Internet is only one component of the Web • Web sites and portals are only isolated endpoints of information flows • We capture the information flows on Twitter, Deezer, Facebook and NetvibesObjectives Problem IS Information Internet ©2012 EMLYON
  • 35. Digital footprints and clickstreams • Before the Web we assumed that our digital footprint was as ephemeral as a phone • Clickstreams can provide a level of intelligence about how people use the Web • Innovative companies have figured out how to deliver great Web-based services by divining clickstream patterns • We have yet to aggregate the critical mass of clickstreams in a database of intentionsObjectives Problem IS Information InternetProf. Lee SCHLENKER ©2012 EMLYON
  • 36. ©2010 LHST sarlWorkshop EMM MIS ©2012 EMLYON
  • 37. How would you build a workspace? • Cecile Balmond – Informal • (Work) spaces aren’t bound by technology but by vision • Rules aren’t boundaries, just considerations • Vision, actors, events, outcomes, gateways ©2012 EMLYON
  • 38. A Mashup Main features Dashboards What is a Dashboard? Private & Public Registration Dashboards Simple Registration App View Facebook Connect Reader View Profile Settings Sign In Themes Edit your account info Keyboard Shortcuts Change profile image Sharing Email settings Mobile Versions Specifics Change password Sign-in Manage Dashboards iPhone, Android Netvibes is a mash-up that allows you to Backup Feeds version construct a personalised page filled with Third Party Services Wap version near real time content on the subject of your choiceObjectives Problem IS Information Internet ©2012 EMLYON
  • 39. Add in information flows • Four groups : Conflicts, aptitudes, roadmap, metrics • Each page : Public Page (text), Via.Me, Mindmap, Pearltrees,, Videos.. • Communicate the URL of the public page to research@lhstech.comObjectives Problem IS Information Internet ©2012 EMLYON
  • 40. The Journey to Value Business Intelligence A Plot The Journey to Value Hi Nikos! Signout Switch 1. The Confict 2. The Characters 3. The Roadmap 4. The Metrics Execute Revise ©2012 EMLYON
  • 41. Plotting a path to value The Business Value Roadmap™ ©2007 LHST sarl
  • 42. Case StudyThe case study presents your analysis of how information technology hasimpacted organizational performance. • Conflict and opportunity – is there a business problem to solve? • Knowledge and skills – what is the organization trying to learn? • The Roadmap– how does technology provide a vision of « better » • The Happy End – how do we best measure the results The paper will be an orginal work of 1800 to 2100 words and respect university standardsObjectives Problem IS Information Internet ©2012 EMLYON
  • 43. Resources EMM MIS ©2012 EMLYON
  • 44. Collaborative Platform • Administrative details • Recommended readings • Course support • Current events • Discussion forum/help desk http://www.valuearchitect.org/Objectives Problem IS Information Internet ©2012 EMLYON