Leadership Perspective

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  • Wall mart, preventehealth care, middle sizedfirms, fastfashion
  • Savings, managerialdecisionmaking, leadership
  • Communitybased design, open innovation
  • Manauls, i-phone applications, architecture
  • Leadership Perspective

    1. 1. Extending the Horizon - the Leadership Perspective<br />The Chair of Emerging Economies and Technologies<br />
    2. 2. How can your organizations better use the data at hand?<br />Explore how emerging technologies can enhance your perspective of your business.<br />Examine the value propositions of a number of trends from big data to the cognitive sciences<br />Anchor the arguments in case testimony from a wide variety of industries and markets<br />Workshop Agenda & Objectives<br />
    3. 3. Whichwayisbetter?<br />Big Data<br />Cognitive Sciences<br />Augmented Reality<br />Social Network Analysis<br />Crowdsourcing<br />
    4. 4. What is the basis of managerial perspective?<br />Egyptian<br />The importance of things<br />Oriental<br />Telling the story <br />Occidental<br />Fixing the horizon<br />“Managerial perspective is as important as the data itself, for it provides the visions that condition managerial thought.”<br />Prof. Lee SCHLENKER<br />
    5. 5. Extending the Horizon – emerging technologies<br />The Chair of Emerging Economies and Technologies<br />
    6. 6. Better data is a question of perspective<br />“Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”<br />
    7. 7. Whatdoes « better » data mean?<br />“Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”<br />
    8. 8. Big Data<br />Tools and processes used to analyze very large data sets to better understand market trends, and product and service innovation.<br />Customers are generating endless streams of personal data from their cell phones, laptops, websites and other digital devices.<br />We offer examples in retail, health care, manufacturing, information services<br />Benefits include a better understanding of the impact of pricing strategies, advertising campaigns, management of the supply chain<br />“Big Data has given birth to a new kind of knowledge infrastructure<br /> that is both global and anchored in context and experience”<br />
    9. 9. Cognitive Sciences<br />Here we are talking about the use of big data to uncover how customers and managers make decisions;<br />Decisions are less a consequence of observable data than of how the potential alternatives are framed<br />We offer examples in health care, finance, economics, and managerial decision making<br />Effective leadership requires less attention to slicing and dicing the data than focusing on how customers use the data to take decisions<br />“Human decision making is as much emotional as rational, effective leaders today are those who best understand their customers’ state of mind”<br />
    10. 10. Crowdsourcing<br />The promise of crowdsourcing lies in leveraging Internet technologies benefit from outsourcing key organizational activities<br />A diverse collection of independently-deciding individuals is likely to make certain decisions better than the experts<br />We offer ex amples from Proctor & Gamble, Lego, Innocentive, City government<br />Benefits include enhancing deepen managerial idea generation, concept validation, marketing, and product development. <br />The effectiveness of organisations is dependent more on the quality of relationships than the number of individuals.<br />
    11. 11. Extending the Horizon – case testimony<br />The Chair of Emerging Economies and Technologies<br />
    12. 12. Context : experience and perspective<br /> Based on your experience, what challenges have you seen in management using the data to prepare for future business success?<br /> To what extent does organizational data reflect the facts needed for management to take pertinent decisions? <br />·In your opinion, can emerging technologies significantly improve managerial decision making?<br />·What role will leadership need to play to encourage management to use the data differently?<br />Karel Soukenik<br />CFO - Raiffeisenbank<br />
    13. 13.  Based on your experience, what challenges have you seen in management using the data to prepare for future business success?<br /> To what extent does organizational data reflect the facts needed for management to take pertinent decisions? <br />·In your opinion, can emerging technologies significantly improve managerial decision making?<br />·What role will leadership need to play to encourage management to use the data differently?<br />FilipLinhart<br />TELEFONICA O2<br />Context : experience and perspective<br />
    14. 14. Case Testimony - Telecom<br />Giffgaff - gaelic for mutual giving reflected in their manifesto<br />Social CRM : member gets member, eVouchers, goodybags<br />Customer service is member driven<br />Giffgaff labs – crowdsourcing product testing<br />Payback for miles, cash or charities<br />Prof. Lee SCHLENKER<br />
    15. 15. Case Testimony - Banking<br /><ul><li>On line peer to peerbankingtargeting « freeformers »</li></ul>Risk categories according to their credit rating - lenders can decide the balance of risk against the return they require<br />Lenders can expect 20-30% higher returns than through traditional savings accounts<br />Actual defaults have been only 0.1% of total loans<br />Prof. Lee SCHLENKER<br />
    16. 16. Case Testimony - Pharmaceuticals<br />InnoCentive – the necessity of Open Innovation in an industry in which patents no longer suffice<br /> InnoCentive captures value between "seekers" and "solvers" by exchanging monetary rewards for external technical expertise <br />64 customers have posted more than 800 "challenges" in 40 disciplines<br />Prof. Lee SCHLENKER<br />
    17. 17. Case Testimony - Transportation<br />KLM has sought to differentiate itself by offering a superior customer experience<br />Strategy of “Circle of Contacts” to make its customer relationships as intimate as possible<br />Facebook + Twitter = KLM Surprises and Fly2Miami<br />Staff of 16, 230 000+ fans, wide press coverage<br />Prof. Lee SCHLENKER<br />
    18. 18. Case Testimony – Fast Fashion<br />Moving from design to the store front in less than three weeks<br />Benneton, H&M, Topshop, Wet Seal, Zara<br />Collaborative design, social CRM, electronic store fronts<br />Fast fashion retailer Wet Seal used their technology platform to help their customers create 50 000 garment designs over the past two years<br />Prof. Lee SCHLENKER<br />
    19. 19. Reaching beyond the Horizon – next steps<br />The Chair of Emerging Economies and Technologies<br />
    20. 20. A framework for developing your organization’s leadership perspective <br />“Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”<br />
    21. 21. The Leadership Perspective – Where has our discussion led?<br />One central question :how can your organizations better use the data at hand?<br />We have focused on how emerging technologies can influence leadership perspective<br />We have explored the potential value propositions of a number of trends from big data to the cognitive sciences<br />We have anchored the discussions in case testimony from a wide variety of industries and markets<br />Finance<br />Regional<br />Retail<br />539 463 HUF Revenues<br />117 930 HUF Net Income<br />1,44% Dividend Yield<br />8 257 Employees<br />
    22. 22. Are you interested in continuing the conversation?<br /><ul><li>Oracle Insight team can help you to implement this approach in your organization, and justify what value would this bring to you by</li></ul>Understanding your current operation and processes<br />Understanding your architecture and maturity of your IT systems<br />Develop a list of actions you should consider and their possible value<br />
    23. 23. Reaching beyond the Horizon – annexes<br />The Chair of Emerging Economies and Technologies<br />
    24. 24. Social Network Analysis<br />SNA aggregates data to represent, and analyze how groups interact <br />The value is in helping managers navigate more effectively through increasingly complex and fragmented markets<br />We provide examples of project management, innovation, networked organizations<br />Benefits include promotion of the community, better integration of isolated members, a stronger group focus on strategic topics<br />“Social Network Analysis can play a critical role in helping people navigate through increasingly complex and fragmented markets”<br />
    25. 25. Augmented Reality<br />AR deploys localization technologies (GPS, social media) etc. to enhance our understanding of the world around us.<br />AR can provide levers to push engagement, innovation, and passion to a new level of experience.<br />We provide examples in knowledge management, education, design, marketing and sales. <br />AR encourages managers to focus on context and experience of the organisation<br />“Social Network Analysis can play a critical role in helping people navigate through increasingly complex and fragmented markets”<br />

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