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  • Wall mart, preventehealth care, middle sizedfirms, fastfashion
  • Savings, managerialdecisionmaking, leadership
  • Communitybased design, open innovation
  • Manauls, i-phone applications, architecture

Leadership Perspective Presentation Transcript

  • 1. Extending the Horizon - the Leadership Perspective
    The Chair of Emerging Economies and Technologies
  • 2. How can your organizations better use the data at hand?
    Explore how emerging technologies can enhance your perspective of your business.
    Examine the value propositions of a number of trends from big data to the cognitive sciences
    Anchor the arguments in case testimony from a wide variety of industries and markets
    Workshop Agenda & Objectives
  • 3. Whichwayisbetter?
    Big Data
    Cognitive Sciences
    Augmented Reality
    Social Network Analysis
    Crowdsourcing
  • 4. What is the basis of managerial perspective?
    Egyptian
    The importance of things
    Oriental
    Telling the story
    Occidental
    Fixing the horizon
    “Managerial perspective is as important as the data itself, for it provides the visions that condition managerial thought.”
    Prof. Lee SCHLENKER
  • 5. Extending the Horizon – emerging technologies
    The Chair of Emerging Economies and Technologies
  • 6. Better data is a question of perspective
    “Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”
  • 7. Whatdoes « better » data mean?
    “Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”
  • 8. Big Data
    Tools and processes used to analyze very large data sets to better understand market trends, and product and service innovation.
    Customers are generating endless streams of personal data from their cell phones, laptops, websites and other digital devices.
    We offer examples in retail, health care, manufacturing, information services
    Benefits include a better understanding of the impact of pricing strategies, advertising campaigns, management of the supply chain
    “Big Data has given birth to a new kind of knowledge infrastructure
    that is both global and anchored in context and experience”
  • 9. Cognitive Sciences
    Here we are talking about the use of big data to uncover how customers and managers make decisions;
    Decisions are less a consequence of observable data than of how the potential alternatives are framed
    We offer examples in health care, finance, economics, and managerial decision making
    Effective leadership requires less attention to slicing and dicing the data than focusing on how customers use the data to take decisions
    “Human decision making is as much emotional as rational, effective leaders today are those who best understand their customers’ state of mind”
  • 10. Crowdsourcing
    The promise of crowdsourcing lies in leveraging Internet technologies benefit from outsourcing key organizational activities
    A diverse collection of independently-deciding individuals is likely to make certain decisions better than the experts
    We offer ex amples from Proctor & Gamble, Lego, Innocentive, City government
    Benefits include enhancing deepen managerial idea generation, concept validation, marketing, and product development.
    The effectiveness of organisations is dependent more on the quality of relationships than the number of individuals.
  • 11. Extending the Horizon – case testimony
    The Chair of Emerging Economies and Technologies
  • 12. Context : experience and perspective
     Based on your experience, what challenges have you seen in management using the data to prepare for future business success?
    To what extent does organizational data reflect the facts needed for management to take pertinent decisions? 
    ·In your opinion, can emerging technologies significantly improve managerial decision making?
    ·What role will leadership need to play to encourage management to use the data differently?
    Karel Soukenik
    CFO - Raiffeisenbank
  • 13.  Based on your experience, what challenges have you seen in management using the data to prepare for future business success?
    To what extent does organizational data reflect the facts needed for management to take pertinent decisions? 
    ·In your opinion, can emerging technologies significantly improve managerial decision making?
    ·What role will leadership need to play to encourage management to use the data differently?
    FilipLinhart
    TELEFONICA O2
    Context : experience and perspective
  • 14. Case Testimony - Telecom
    Giffgaff - gaelic for mutual giving reflected in their manifesto
    Social CRM : member gets member, eVouchers, goodybags
    Customer service is member driven
    Giffgaff labs – crowdsourcing product testing
    Payback for miles, cash or charities
    Prof. Lee SCHLENKER
  • 15. Case Testimony - Banking
    • On line peer to peerbankingtargeting « freeformers »
    Risk categories according to their credit rating - lenders can decide the balance of risk against the return they require
    Lenders can expect 20-30% higher returns than through traditional savings accounts
    Actual defaults have been only 0.1% of total loans
    Prof. Lee SCHLENKER
  • 16. Case Testimony - Pharmaceuticals
    InnoCentive – the necessity of Open Innovation in an industry in which patents no longer suffice
     InnoCentive captures value between "seekers" and "solvers" by exchanging monetary rewards for external technical expertise
    64 customers have posted more than 800 "challenges" in 40 disciplines
    Prof. Lee SCHLENKER
  • 17. Case Testimony - Transportation
    KLM has sought to differentiate itself by offering a superior customer experience
    Strategy of “Circle of Contacts” to make its customer relationships as intimate as possible
    Facebook + Twitter = KLM Surprises and Fly2Miami
    Staff of 16, 230 000+ fans, wide press coverage
    Prof. Lee SCHLENKER
  • 18. Case Testimony – Fast Fashion
    Moving from design to the store front in less than three weeks
    Benneton, H&M, Topshop, Wet Seal, Zara
    Collaborative design, social CRM, electronic store fronts
    Fast fashion retailer Wet Seal used their technology platform to help their customers create 50 000 garment designs over the past two years
    Prof. Lee SCHLENKER
  • 19. Reaching beyond the Horizon – next steps
    The Chair of Emerging Economies and Technologies
  • 20. A framework for developing your organization’s leadership perspective
    “Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”
  • 21. The Leadership Perspective – Where has our discussion led?
    One central question :how can your organizations better use the data at hand?
    We have focused on how emerging technologies can influence leadership perspective
    We have explored the potential value propositions of a number of trends from big data to the cognitive sciences
    We have anchored the discussions in case testimony from a wide variety of industries and markets
    Finance
    Regional
    Retail
    539 463 HUF Revenues
    117 930 HUF Net Income
    1,44% Dividend Yield
    8 257 Employees
  • 22. Are you interested in continuing the conversation?
    • Oracle Insight team can help you to implement this approach in your organization, and justify what value would this bring to you by
    Understanding your current operation and processes
    Understanding your architecture and maturity of your IT systems
    Develop a list of actions you should consider and their possible value
  • 23. Reaching beyond the Horizon – annexes
    The Chair of Emerging Economies and Technologies
  • 24. Social Network Analysis
    SNA aggregates data to represent, and analyze how groups interact
    The value is in helping managers navigate more effectively through increasingly complex and fragmented markets
    We provide examples of project management, innovation, networked organizations
    Benefits include promotion of the community, better integration of isolated members, a stronger group focus on strategic topics
    “Social Network Analysis can play a critical role in helping people navigate through increasingly complex and fragmented markets”
  • 25. Augmented Reality
    AR deploys localization technologies (GPS, social media) etc. to enhance our understanding of the world around us.
    AR can provide levers to push engagement, innovation, and passion to a new level of experience.
    We provide examples in knowledge management, education, design, marketing and sales.
    AR encourages managers to focus on context and experience of the organisation
    “Social Network Analysis can play a critical role in helping people navigate through increasingly complex and fragmented markets”