Innovation intro


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Innovation intro

  1. 1. The Amaté platform - Preliminary Draft - Introduction March 30, 2016 Innovation Management Is a State of Mind
  2. 2. • I work with managers to help them understand how enterprise applications, web and mobile technologies can enrich their careers. • The client portfolio in the ICT industry includes Microsoft, Apple, Ernst & Young, France Telecom, HP, IBM, Oracle and SAP •The work with the IT industry in Europe has included fifty partner and customer conferences, a dozen case studies, and various marketing support activities. Prof. Lee SCHLENKER, Professor of Information Systems Deputy Director, ESC PAU Web : Introduction Typologies ProcessesDefinitions
  3. 3. http// • Course slides • Recommended reading • Course deliverables • Student input Introduction Typologies ProcessesDefinitions
  4. 4. •In this module, we will explore the relationship between business and innovation, and analyze some of the current applications in the tourist industry. •The aim of the present module is to arm students with a coherent set of concepts, methods and metrics to identify, nurture and evaluate business innovation. •. The course is structured around four specific axes: The context Methods and technologies Case studies Evaluation Metrics i. CHAT ii. Continuous Productivity iii. Specificity iv. Terminology v. Links with creativity, knowledge management vi. Typologies vii. Innovation Processes viii. Innovation Drivers ix. Innovation Models x. The e-workbook Introduction Typologies ProcessesDefinitions
  5. 5. Introduction Typologies ProcessesDefinitions
  6. 6. Malcolm Gladwell’s Creation Myth: Xerox PARC, Apple, and the truth about innovation is a story about the mouse and how inventions travel – and are transformed – across time and place.  Malcolm Gladwell discusses the factors that the factors that distinguish an innovation from an invention. What is the difference between the two ?  The author suggests that by adding limits or constraints companies can actually foster innovation. How does the example of the mouse demonstrate this?  The article also appears to imply that success requires failure. How so, and what are the implications for work cultures that seek to avoid risk ?  The story also suggests that innovations are rarely unique, but often simply adaptations existing ideas to new conditions. What other examples confirm this contention? Introduction Typologies ProcessesDefinitions
  7. 7. Definitions:  Innovation is the sum of invention plus the commercialisation of that invention. (D.R. Ireland)  Innovation = conception + invention + exploitation (Henry & Walker )  Innovation is a process by which a company  Builds insights about its customers  Identifies and evaluates unique market opportunities and prepares a plan to seize them  Develops a stream of winning products (JP Deschamps) “Business has…two basic functions: marketing and innovation. They produce results - all the rest are costs” Peter Drucker Introduction Typologies ProcessesDefinitions
  8. 8. “The implementation of a new management practice, process or structure that significantly alters the way in which the work of management is performed and is intended to further organizational goals.” PRINCIPLES PROCESSES PRACTICES STRUCTURES Julien Birkinshaw Introduction Typologies ProcessesDefinitions
  9. 9.  Harder, better, faster…  Mechanized productivity  Knowledge productivity  Continuous Productivity ) Steven Sinofsky Introduction Typologies ProcessesDefinitions
  10. 10. Introduction Typologies ProcessesDefinitions
  11. 11. Introduction Typologies ProcessesDefinitions
  12. 12.  Economic development consists of three distinguishable stages of invention, innovation and imitation  An ’invention’ is an idea, a sketch or model for a new or improved device, product, process or system.  An ’innovation’ is accomplished with the commercial transactions of the product, process, system or device. Invention vs Innovation Joseph Schumpeter Introduction Typologies ProcessesDefinitions
  13. 13. Product innovation, which involves the introduction of a new good or service that is substantially improved. Process innovation involves the implementation of a new or significantly improved production or delivery method. Marketing innovation is the development of new marketing methods with improvement in product design or packaging, product promotion or pricing. Organizational innovation (also referred to as social innovation) involves the creation of new organizations, business practices, ways of running organizations or new organizational behavior. Business Model innovation involves changing the way business is done Innovative Thinking: Six Simple Secrets by Padi Selwyn, M.A Introduction Typologies ProcessesDefinitions
  14. 14. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 Technological Product Business / business model Strategy / strategic Organizational / organisational Administrative Management Numberofhits Julien Birkinshaw Introduction Typologies ProcessesDefinitions
  15. 15.  Product innovation: changes in the things which an organization offers  Process innovation: changes in the ways in which they are created an delivered  Position innovation: changes in the context in which the product or services are introduced  Paradigm innovation: changes in the underlying mental modes of what an organization does Bessant and Tidd (2007) Introduction Typologies ProcessesDefinitions
  16. 16. • Place - changes in geography, time, physical resources and budget • Platform – enriching how information is produced and consumed • People – modifying the frame of reference • Practice - impacting the reality of management Schlenker and Chantelot (2015) Introduction Typologies ProcessesDefinitions
  17. 17. Tidd et al. (2005) Introduction Typologies ProcessesDefinitions
  18. 18. Research & development Manufacturing Marketing user technology push Research & development ManufacturingMarketing user market pull Introduction Typologies ProcessesDefinitions
  19. 19. Idea ProductMarketingR&D Manufacturing latest science and technology advances in society Societal needs and the market place TECHNOLOGY PUSH MARKET PULL Rothwell and Zegweld (1985) Introduction Typologies ProcessesDefinitions
  20. 20. – New business opportunities – Multidisciplinary R&D projects – Start up projects – IP Strategy – IP Tactics Innovation & R&D Strategy R&D Knowledge Management New Business Development Intellectual Property – Technology teams – Cooperations (Universities, Institutes) – Innovation Forum – People exchange – IT Systems R&D – Innovation and R&D strategy – Strategic areas and technologies – Innovation pipeline – New technologies Introduction Typologies ProcessesDefinitions
  21. 21. • Tourism products are “experience goods • Classification according to the nature of the innovation • An emphasis is on non-technological forms of innovation, such as professional know-how, brands and design • The importance of personalization and networked effects ©2014 L. SCHLENKERIntroduction Typologies ProcessesDefinitions Xavier Decelle (2004)
  22. 22. • Based on the Schumpeterian idea of “creative destruction” • Application to the tourism industry is attributed to Anne-Mette Hjalager (2002) •Two dimensions: intensity of obsolescence of knowledge and intensity of change ©2014 L. SCHLENKERIntroduction Typologies ProcessesDefinitions Xavier Decelle (2004)
  23. 23. • A more synthetic vision of innovation • Four levels, from customer expectations to the means and resources deployed by the provider. • Layers 1 and 2 represent the demand for service • Layers 3 and 4 are the supply of services • The core of the construction of innovation. ©2014 L. SCHLENKERIntroduction Typologies ProcessesDefinitions Xavier Decelle (2004)
  24. 24. • The adoption of innovation can be understood from a cyclical standpoint • First phase - the incremental process innovation intended to enhance the efficiency of a service by substituting capital for labour. • Second phase - an accumulation of knowledge enable radical process innovations improving the quality of service • Third phase the role played by network technologies and the domination of product differentiation strategies ©2014 L. SCHLENKERIntroduction Typologies ProcessesDefinitions Xavier Decelle (2004)
  25. 25. ©2014 L. SCHLENKERIntroduction Typologies ProcessesDefinitions Xavier Decelle (2004)
  26. 26. Start-up Innovation Awards