Estrat digital2014


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  • 10/30/20142013-01-24
  • Harder, better, faster…
    Mechanized productivity
    Knowledge productivity
    Continuous Productivity
  • Estrat digital2014

    1. 1. - Preliminary Draft - Digital Transformation Prof. Lee SCHLENKER E-Stratégies Nov 4th 2014 How can you use enterprise technologies to improve apprenticeship?
    2. 2. Agenda I. The New World of Work II. The Customer Journey III. Digital Workspaces IV. Market metaphores Intro Perception Modeling Construction
    3. 3. ©2013 L. SCHLENKER Stockholders How can the enterprise applications Partners Employees Clients improve apprenticeship? Digital strategies help us understand the motivations, experience and objectives of the internal and external clients of the organization Introduction Challenges Networks Applications
    4. 4. ©2013 L. SCHLENKER Focus Improve Knowledge Leverage Mesure Organization Processes Explicit Transactions Efficiency Networks Relationships Emerging Interactions Innovation Search Relevancy Connected Associations CTR Mobility Context Embedded Proximity Relevancy Transformation Places Layered Ideas Agility Introduction Challenges Networks Applications
    5. 5. What are the three major building blocks that are digitally transforming the customer experience? Can you give an example of each? Which examples do the authors give of transforming internal processes through process digitization? The article also suggests that digital strategies can transform corporate business models. What exactly is a business model and how can it be improved digitally? The authors argue that digital transformation requires strong leadership to drive change. Which level of leaders are they referring, and on what do they need to focus?
    6. 6. Intro Perception Modeling Construction
    7. 7.  Economic transformation  One World of Business  Always On, Always Connected  Competing for Talent Intro Perception Modeling Construction
    8. 8. ©2013 L. SCHLENKER Transformation Pervasive Limited Digital transformation Mobile revolution “Hyper digitization” Social media Power of the cloud and crowd Downstream & upstream innovation Organize without an organization New “currencies” Internet of things Analytics Time Degree of economic impact Digital distribution and web strategy • Web strategy and e-commerce • Creating efficiency through web strategy Digital distribution and web strategy • Web strategy and e-commerce) • Creating efficiency through web strategy (e.g. Government) Digital transformation • Mobile revolution • Social media • “Hyper digitization” • Power of the cloud and crowd • Downstream & upstream innovation • Organize without an organization • New “currencies” • Internet of things • Analytics Digital products (e.g., music, entertainment) Late 1990s 2000s 2010s Intro Perception Modeling Construction
    9. 9. What meaning do we attach to the data? Frame Cloud Figure (s) Oracle Antonello da Messina Intro Perception Modeling Constuction
    10. 10. ©2013 L. SCHLENKER Sam Marshall, ClearBox Intro Perception Modeling Construction
    11. 11. Context The need to redefine productivity Mintzberg Sinofsky Cheaperl better l faster Intro Perception Modeling Construction
    12. 12. ©2013 L. SCHLENKER © Inforcentric Research, 2013 •a demarcation line between an Intranet and the Digital Workplace at the point where more specific work support is offered •the stages are not defined by which functions are offered, but rather by how far the respective support offered goes •this model tries to give a first impression about the changing composition of the technology portfolio required in each stage. http://intranet-matters. de/resources/intranet-maturity-models/ Intro Perception Modeling Construction
    13. 13. ©2013 L. SCHLENKER Deloitte The digital workplace: Think, share, do
    14. 14. ©2013 L. SCHLENKER Communication and Business Intelligence Collaboration and Community Services and Workflow Structure and Coherence Mobility and Flexibility Strategic Alignment and Management Organisational Readiness © Digital Workplace Forum, 2013 Intro Perception Modeling Construction
    15. 15. • What uniquely defines the persona of our customers? • What is different about their customer journey? • What are the touch points they frequent, how do they use them, and with what devices? • What are their expectations, what do they value, and how do they define success? • How are they influenced, and by whom? How and whom do they in turn influence?
    16. 16. ©2013 L. SCHLENKER Intro Perception Modeling Construction
    17. 17. ©2013 L. SCHLENKER © 2011 MIT Center for Digital Business and Capgemini Consulting Intro Perception Modeling Constuction
    18. 18. "Experience is knowledge, everything else is information" -- Albert Einstein • Service economy – value comes from services embedded in the product • Pine and Gilmore argued that differentiation today comes from creating “experiences” • Starbucks, Michelin, Hermès, Apple • Companies provide “stages”, managers are “actors”, customers are active “spectators” Intro Perception Modeling Construction
    19. 19. ©2013 L. SCHLENKER © DSign4.Education People experience collaborative work through processes The design of place shapes process execution and improvement Process funnel information through Gateways inside / outside Intro Perception Modeling Constuction People Mindsets Approaches Practices Places Space Tools Gateways Intensity of experiences feed and strengthen processes Places Process Data Information content People design Places as mirrors of their own experience Place influences people’s motivation and performance. Place shapes learning opportunities Gateways inside / outside
    20. 20. Information • Data • Content • Knowledge Infrastructure • Software • Applications • Platforms Interfaces • One Tier • Three Tier • Connected @2014 L. SCHLENKER
    21. 21. Physical • Transform • Supply chain • Availability Digital • Communicate • Information flows • Pertinence Financial • Monetize • Financial flow • Effeciency @2014 L. SCHLENKER
    22. 22. Experience • Customer • Employee • Partner Analytics • Automation • Optimization • Personalization Perspective • Cause - Effect • Cause - Cause • Effect - Effect
    23. 23. ©2013 L. SCHLENKER Customer Understanding Companies are starting to take advantage of previous investments in systems to gain an in-depth understanding of specific geographies and market segments Top-Line Growth Companies are using technology to enhance in-person sales conversations. Customer Touch Points Customer service can be enhanced significantly by digital initiatives Intro Perception Modeling Construction
    24. 24. ©2013 L. SCHLENKER Process Digitization Automation can enable companies to refocus their people on more strategic tasks Worker Enablement Individual-level work has, in essence, been virtualized — separating the work process from the location of the work Performance Management Transactional systems give executives deeper insights into products, regions and customers, allowing decisions to be made on real data and not on assumptions Intro Perception Modeling Construction
    25. 25. ©2013 L. SCHLENKER •Improve your understanding of the customer demand •Improve the quality of the organizational response • Improve the organization’s ability to measure the added value Deloitte The digital workplace: Think, share, do
    26. 26. ©2013 L. SCHLENKER Digitally Modified Businesses Finding ways to augment physical with digital offerings and to use digital to share content across organizational silos New Digital Businesses Companies are also introducing digital products that complement traditional products Digital Globalization Companies are increasingly transforming from multinational to truly global operations Intro Perception Modeling Construction
    27. 27. ©2013 L. SCHLENKER
    28. 28. • Cecile Balmond – Informal • (Work) spaces aren’t bound by technology but by vision • Rules aren’t boundaries, just considerations • Vision, actors, events, outcomes, gateways Intro Perception Modeling Construction
    29. 29. ©2013 L. SCHLENKER Intro Perception Modeling Construction
    30. 30. ©2013 L. SCHLENKER Intro Perception Modeling Construction
    31. 31. ©2013 L. SCHLENKER Intro Perception Modeling Construction
    32. 32. ©2013 L. SCHLENKER Intro Perception Modeling Construction
    33. 33. 1.Context 2.Hero 3.Roadmap 4.Happy end? © DSign4.Education Intro Perception Modeling Construction