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Enterprise Mobile Apps

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  • Mobile e-commerce: Transacting with an e=commerce site via a mobile device. Examples include: eBay mobile, Amazon mobile, the Tesco app in Korea, and the majority of mobile commerce “apps.”Mobile payment: Payment using the smartphone as the conduit. Examples include: Google Wallet, PayPal, and LevelUp.Mobile commerce (in-store): The ability to purchase physical goods in the store via an app that interacts with the store’s point-of-sale system (and bypass the checkout process). Examples include SCAN IT! Mobile from Stop & Shop, Starbucks Card Mobile app, and Chipotle Mobile Ordering App.
  • ProgrammabilityPotential for creating more responsive applications (combats bad perception left by WAP)Critical personal dataEvery application will access personal user profile in some formCustomizations, preferences, authentication information, personal information (contacts, tasks, appointments, etc.)Mobile payments (credit cards, account information, e-tickets)Asynchronous CommunicationMost applications are best described as event-based―core of the application logic is to react to some external events.Aesthetic, convenient user interfaceApplications need pleasing, simple and responsive user interfacesAlways-on network connectivityAlmost all applications heavily rely on network connectivity. Integration of data from the desktop (office, enterprise, school) to mobile device. Access anytime, anywhere is what increases utility of the mobile applications.
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    • 1. ©2013 LHST sarlMT114Bringing business intocontextEnterpriseMobile AppsProf. Lee SCHLENKER schlenker@em-lyon.com
    • 2. ©2013 LHST sarlAgendaIntro Application MetricsImpact
    • 3. ©2013 LHST sarlMobile Commerce• Mobile e-commerce: Transactingwith an e=commerce site via a mobiledevice.• Mobile payment: Payment using thesmartphone as the conduit.• Mobile commerce (in-store): Theability to purchase physical goods inthe store via an app that interactswith the store’s point-of-sale systemJohn CaronIntro Application MetricsImpact
    • 4. ©2013 LHST sarl4Mobile Applications• Mobile Apps are apps orservices that can be pushed toa mobile device or downloadedand installed locally.• Classification• Browser-based:apps/services developed in amarkup language• Native: compiled applications(device has a runtimeenvironment). Interactive appssuch as downloadable games.• Hybrid: the best of bothworlds (a browser is neededfor discovery)Intro Application MetricsImpact
    • 5. ©2013 LHST sarlWeb app or native?• Does the development team possess theappropriate technical skills?• Are traditional web apps in place that canbe adapted to the mobile browser?• What devices does the app have to run on?• Does the app need access to devicefeatures, for example, GPS, accelerometer,camera, touch-screen microphone, batteryinformation, and so on?• Does the app need internet access always,sometimes or never?• How critical is it that the app exhibit nativelook and feel?• Will the app process sensitive data, and isstorage of that data on devices restricted bycorporate standard?• How are users to update the app?Intro Application MetricsImpact
    • 6. ©2013 LHST sarlThe Size of the App Economy• US app industry has beenfound to have morethan 466,000 jobs• The app development industryis providing more jobs thansoftware publishing and thetelecom carriers• The industry produced $20billion in revenue, with Apple’sApp Store alone registered ashaving 124,475 activepublishers adding content to it.Intro Application MetricsImpact
    • 7. ©2013 LHST sarlMobile Apps and the Job MarketIntro Application MetricsImpact
    • 8. ©2013 LHST sarlMobile Project Manager• http://www.lafrenchmobile.com/emploi-chef-de-projet-developpement-applications-mobile-iphone-ipad-,23.html• http://www.metiers.internet.gouv.fr/metier/chef-de-projet-web-mobile• http://mobs.fr/archives/job-tag/chef-de-projet-mobile/Intro Application MetricsImpact
    • 9. ©2013 LHST sarlWhat’s changed?
    • 10. ©2013 LHST sarlContext over Process• Context : The setting(circumstances) in which an eventoccurs• Process : A structure of activitiesand tasks in response to customerdemands• Processes are models whereascontext reflects patterns ofinteraction• Context has geographical andsocial dimensionsSaavedraIntro Application MetricsImpact
    • 11. ©2013 LHST sarlA loss of corporate control• Who is in charge ofthe physical device?• Who controls thesoftware on thedevice(including theOS) ?• Who controls the waythe device connects?• How secure are theback end systemsthat are accessedthrough mobile apps?
    • 12. ©2013 LHST sarlChanging IS skills• Analyse the user experience andthe context in which they « work »• Design applications essentiallyfrom web services• Understand how the variousmobile platforms are built• Develop mobile strategies thatmatch the underlying businessmodelsIntro Application MetricsImpact
    • 13. ©2013 LHST sarlRedefining Computing
    • 14. ©2013 LHST sarlGiving « an application » new meaning• Aesthetic, convenient userinterface• AsynchronousCommunication• Always-on networkconnectivity• Critical personal data• Built-in interactivityIntro Application MetricsImpact
    • 15. ©2013 LHST sarlRevenue Models• Advertising revenue• Brand Takeovers• Download fees (and upgrades)• In-app purchases• Subscriptions• Two-sided model (the app as aplatform)Paulina Delgado SootsIntro Application MetricsImpact
    • 16. ©2013 LHST sarlCurrent Trends1. Backend as a Service (BaaS). BaaS hasemerged as an alternative to mobilemiddleware, the software that connectsdisparate mobile applications.2. REST APIs. Mobile--along with cloud, socialand big data--is changing the complexion ofapplication integration.3. Mainframes and legacyapplications. Increasingly, developmentleaders are forced to measure the worth ofexisting applications against brand newmobile and Web apps.4. Web vs. native browsers. How will HTML5impact open source software and mobileapplications, and will it catch on withdevelopers. Stéphanie Mann
    • 17. ©2013 LHST sarlEntreprise ApplicationsAnalyst firm Gartner, in its tech predictions for 2012 and beyond, foresees that by 2015,mobile app development projects will outnumber native PC projects by a ratio of four toone
    • 18. ©2013 LHST sarlTop Enterprise Applications• Email is nearing full saturation• Real time businessintelligence is receiving a lot ofattention• Custom internal mobile appdevelopment has moved upsubstantially• Custom sales tools remainstable• ERP is ranked 10th in 2012.
    • 19. ©2013 LHST sarlBusiness ValueIntro Application MetricsImpact
    • 20. ©2013 LHST sarlBuilding Enterprise Applications• Custom internal mobile appdevelopment has moved upsubstantially• First step in moving frommobile apps to a mobilestrategy• Recognition of the importanceof corporate context andculture• The notion of mobile first :designing applications aroundmobility scenarios• ERP is in 10th place for 2012.
    • 21. ©2013 LHST sarlClient facing applications• The dominance of B2C andsocial networking applicationsis of little surprise• The presence of of B2Bapplications is important tool insupporting corporateecosystems• Location based services needto be invented.• Why is consumer BI so fardown the list?
    • 22. ©2013 LHST sarlBusiness BenefitsIntro Application MetricsImpact
    • 23. ©2013 LHST sarlEnterprise Mobile Apps• Entreprise mobilesolutions will generate $40billion in sales• Manufacturing is thelargest vertical market• Mobile payments is amajor market• Perceived benefits includeoperational efficiency,sales, compliance andsecurity
    • 24. ©2013 LHST sarlDemand, supply or metrics ?Tata Consulting, 2013
    • 25. ©2013 LHST sarlCorporate focus• Enterprise mobilesolutions will generate$40 billion in sales• Manufacturing is thelargest vertical market• Mobile payments is amajor market• Perceived benefitsinclude operationalefficiency, sales,compliance andsecurity
    • 26. ©2013 LHST sarlCorporate objectives• The major objectives formobile developmenttoday are productivitygains, supporting themobile workforce.• Cost savings, and marketpressures are often citedas secondary drivers• The need to cater toemployee demands isn’tyet a priority
    • 27. ©2013 LHST sarlOrganizational challenges• The biggest obstacleappears to be internalknowledge and skills• The ability to project theROI of a solution is amajor challenge• Security andmaintenance are othernotable concerns• « Mobile first » isn’t yetclearly defined
    • 28. ©2013 LHST sarlTechnical Challenges• Technical challenges includefinding the right balancebetween IT and operationalobjectives• Developing and enforcing amobile policy is equallychallenging• Understanding and thenintegrating innovation is alsooften cited.
    • 29. ©2013 LHST sarlWho initiates and who decides?• According to SAP,initiatives are oftenundertaken at the CXOlevel• IT staff itself is rarely atthe origin of a project• Why are the views ofcustomers and partnersso far down this list?