Social Commerce presented @ Global Retail Congress 2011 in Berlin by Henrik von Scheel

Social Media Commerce 2011 by Henrik von Scheel

Selling with Social Media. Social commerce is a subset of ecommerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. Word-of-mouth applied to ecommerceDefinition: Social Commerce

90% of all purchases are subject to social influence Wired Magazine +1 have implemented facebook’s social layer sites million TechcrunchThe power of Social Commerce today +150 million people engage with Facebook on external websites each month 90% Facebook 2011 of consumers trust recommendations from people they know The Nelson Company

“If I had to guess, social commerce is next to blow up.” Mark ZuckerbergSocial Commerce is next to blow up $30 billion predicted revenues for social commerce market in 2015 Booz & Company 67% spend more online after recommendations Bazaarvoice

$ 11 million in one-day sales for GAP 1000 Pampers sold 1000 diapers in 1 hour on its Facebook store 3.25 average sales generated through Facebook 50% Of online sales come from FacebookSocial Commerce reality check

April 2009 “The Future Of The Social Web”Timing of the 5 overlapping eras

# 1 Scarcity Less is more (perceived value) # 2 Affinity Shop with likeminded people # 3 Reciprocity Pay back favoursThe six dimensions # 4 PopularityTO SOCIAL COMMERCE SUCCESS Follow the crowd # 5 Authority Follow the leaders # 6 Consistency One step at a time

16 Social Commerce mega trends

# 1. Audience will be in control

# 2. Monitoring gets even more important

# 3. Engagingcustomers will bea challenge

# 4. Community managementis important to engage people

# 5. Social media and personalcommunications will be mobile

# 6. One social network to rule them all

# 7. Integrating websites with socialtechnology

# 8. Social Commerce is next to blow up

# 9. Location! Location! Location!

# 10. Measuring results! (ROI)

Return of Investment

# 11. Social media integrated withother marketing activities

# 12. Brand is customer experience

Your brand ambassadors

# 13. Marketing willhit mobiles big time

# 14. Personal messaging will move tosocial networks

# 15. Campaignsspanning fromoffline to social.

# 16. The home page will be a socialnetwork

The Social Graph Facebook credit meets Virtual Closet Interest GraphSocial commerce – things to watch Apps that enable ‘Socializing’ sharing while shopping Wal-mart, IKEA &Tesco Brick-and-Mortar with egift and group coupon pushes into social commerce

Social Media on a eCommerce platform Helping people connect where they buyThe cross road: 2 strategies eCommerce on a Social Media platform Helping people buy where they connect

Shopping Social Media with ROI Social IntelligenceSocial Commerce sweet-spot

Key Social Commerce tools o Ratings & reviews o Brand management o Recommendations & referrals o Social ROI o Forums & communities o Precision marketing o Social shopping o Social mobile shopping o Group buy & coupon o Consumer feedback o Purchase sharing o Product ambassador

Social Commerce business models

see 1 2 Align Mindsets Invite grow 3 90 Day Contribution Execution 0 do 90 Results in 90 Day

SummarySeven key pointers for 2011 1. Experiment – Start selling on social platforms 2. Add mobile (sharing) into your social mix 3. Implement social plug-ins e.g. like on facebook 4. Up-sell with review and recommendations 5. Integrate chat so friends can shop together 6. Make your website a social flagship 7. Bring your offline brand experience onlineRequest YOUR own 1-on-1 social commerce session@: h_scheel@yahoo.com

About the Author Leading Advisor on Strategy Making money with social Social commerce media ! ! ! EXPERTTwitter: von_scheelemail: H_scheel@yahoo.com Investor

Social Commerce presented @ Global Retail Congress 2011 in Berlin by Henrik von Scheel

by Henrik von Scheel

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 2

Statistics

Social Commerce presented @ Global Retail Congress 2011 in Berlin by Henrik von Scheel Presentation Transcript