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Social Commerce presented @ Global Retail Congress 2011 in Berlin by Henrik von Scheel
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Social Commerce presented @ Global Retail Congress 2011 in Berlin by Henrik von Scheel

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Social Commerce presented @ Global Retail Congress 2011 in Berlin by Henrik von Scheel

Social Commerce presented @ Global Retail Congress 2011 in Berlin by Henrik von Scheel

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  • 1. Social Media Commerce 2011 by Henrik von Scheel
  • 2. Selling with Social Media. Social commerce is a subset of ecommerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. Word-of-mouth applied to ecommerceDefinition: Social Commerce
  • 3. 90% of all purchases are subject to social influence Wired Magazine +1 have implemented facebook’s social layer sites million TechcrunchThe power of Social Commerce today +150 million people engage with Facebook on external websites each month 90% Facebook 2011 of consumers trust recommendations from people they know The Nelson Company
  • 4. “If I had to guess, social commerce is next to blow up.” Mark ZuckerbergSocial Commerce is next to blow up $30 billion predicted revenues for social commerce market in 2015 Booz & Company 67% spend more online after recommendations Bazaarvoice
  • 5. $ 11 million in one-day sales for GAP 1000 Pampers sold 1000 diapers in 1 hour on its Facebook store 3.25 average sales generated through Facebook 50% Of online sales come from FacebookSocial Commerce reality check
  • 6. April 2009 “The Future Of The Social Web”Timing of the 5 overlapping eras
  • 7. # 1 Scarcity Less is more (perceived value) # 2 Affinity Shop with likeminded people # 3 Reciprocity Pay back favoursThe six dimensions # 4 PopularityTO SOCIAL COMMERCE SUCCESS Follow the crowd # 5 Authority Follow the leaders # 6 Consistency One step at a time
  • 8. 16 Social Commerce mega trends
  • 9. # 1. Audience will be in control
  • 10. # 2. Monitoring gets even more important
  • 11. # 3. Engagingcustomers will bea challenge
  • 12. # 4. Community managementis important to engage people
  • 13. # 5. Social media and personalcommunications will be mobile
  • 14. # 6. One social network to rule them all
  • 15. # 7. Integrating websites with socialtechnology
  • 16. # 8. Social Commerce is next to blow up
  • 17. # 9. Location! Location! Location!
  • 18. # 10. Measuring results! (ROI)
  • 19. Return of Investment
  • 20. # 11. Social media integrated withother marketing activities
  • 21. # 12. Brand is customer experience
  • 22. Your brand ambassadors
  • 23. # 13. Marketing willhit mobiles big time
  • 24. # 14. Personal messaging will move tosocial networks
  • 25. # 15. Campaignsspanning fromoffline to social.
  • 26. # 16. The home page will be a socialnetwork
  • 27. The Social Graph Facebook credit meets Virtual Closet Interest GraphSocial commerce – things to watch Apps that enable ‘Socializing’ sharing while shopping Wal-mart, IKEA &Tesco Brick-and-Mortar with egift and group coupon pushes into social commerce
  • 28. Social Media on a eCommerce platform Helping people connect where they buyThe cross road: 2 strategies eCommerce on a Social Media platform Helping people buy where they connect
  • 29. Shopping Social Media with ROI Social IntelligenceSocial Commerce sweet-spot
  • 30. Key Social Commerce tools o Ratings & reviews o Brand management o Recommendations & referrals o Social ROI o Forums & communities o Precision marketing o Social shopping o Social mobile shopping o Group buy & coupon o Consumer feedback o Purchase sharing o Product ambassador
  • 31. Social Commerce business models
  • 32. see 1 2 Align Mindsets Invite grow 3 90 Day Contribution Execution 0 do 90 Results in 90 Day
  • 33. SummarySeven key pointers for 2011 1. Experiment – Start selling on social platforms 2. Add mobile (sharing) into your social mix 3. Implement social plug-ins e.g. like on facebook 4. Up-sell with review and recommendations 5. Integrate chat so friends can shop together 6. Make your website a social flagship 7. Bring your offline brand experience onlineRequest YOUR own 1-on-1 social commerce session@: h_scheel@yahoo.com
  • 34. About the Author Leading Advisor on Strategy Making money with social Social commerce media ! ! ! EXPERTTwitter: von_scheelemail: H_scheel@yahoo.com Investor