Social commerce megatrends jan 2011 present at the NRF

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Presentation on social commerce megatrends given at the National Retail Federation 2011 - the biggest retail show.

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Social commerce megatrends jan 2011 present at the NRF

  1. 1. Social Commerce megatrends 2011by Henrik von Scheel
  2. 2. 16 Social Commerce mega trends
  3. 3. # 1. Audience will be in control
  4. 4. # 2. Monitoring gets even more important
  5. 5. # 3. Engagingcustomers willbe a challenge
  6. 6. # 4. Community managementis important to engage people
  7. 7. # 5. Social media and personalcommunications will be mobile
  8. 8. # 6. One social networkto rule them all
  9. 9. # 7. Integratingwebsites withsocial technology
  10. 10. # 8. Social Commerce is next to blow up
  11. 11. # 9. Location! Location! Location!
  12. 12. # 10. Measuring results! (ROI)
  13. 13. # 11. Social media integrated withother marketing activities
  14. 14. # 12. Brand is customer experience
  15. 15. # 13. Marketing willhit mobiles big time
  16. 16. # 14. Personal messaging will move tosocial networks
  17. 17. # 15. Campaignsspanning fromoffline to social.
  18. 18. # 16. The home pagewill be a social network
  19. 19. SummarySeven key pointers for 2011 1. Experiment – Start selling on social platforms 2. Add mobile (sharing) into your social mix 3. Implement social plug-ins e.g. like on facebook 4. Up-sell with review and recommendations 5. Integrate chat so friends can shop together 6. Make your website a social flagship 7. Bring your offline brand experience online Get YOUR own 1-on-1 social commerce session @: h_scheel@yahoo.com
  20. 20. About the Author Leading Advisor on Strategy Making money with social Social commerce media ! ! ! EXPERTTwitter: von_scheelemail: H_scheel@yahoo.com Investor

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