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Social commerce megatrends jan 2011 present at the NRF
 

Social commerce megatrends jan 2011 present at the NRF

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Presentation on social commerce megatrends given at the National Retail Federation 2011 - the biggest retail show.

Presentation on social commerce megatrends given at the National Retail Federation 2011 - the biggest retail show.

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    Social commerce megatrends jan 2011 present at the NRF Social commerce megatrends jan 2011 present at the NRF Presentation Transcript

    • Social Commerce megatrends 2011by Henrik von Scheel
    • 16 Social Commerce mega trends
    • # 1. Audience will be in control
    • # 2. Monitoring gets even more important
    • # 3. Engagingcustomers willbe a challenge
    • # 4. Community managementis important to engage people
    • # 5. Social media and personalcommunications will be mobile
    • # 6. One social networkto rule them all
    • # 7. Integratingwebsites withsocial technology
    • # 8. Social Commerce is next to blow up
    • # 9. Location! Location! Location!
    • # 10. Measuring results! (ROI)
    • # 11. Social media integrated withother marketing activities
    • # 12. Brand is customer experience
    • # 13. Marketing willhit mobiles big time
    • # 14. Personal messaging will move tosocial networks
    • # 15. Campaignsspanning fromoffline to social.
    • # 16. The home pagewill be a social network
    • SummarySeven key pointers for 2011 1. Experiment – Start selling on social platforms 2. Add mobile (sharing) into your social mix 3. Implement social plug-ins e.g. like on facebook 4. Up-sell with review and recommendations 5. Integrate chat so friends can shop together 6. Make your website a social flagship 7. Bring your offline brand experience online Get YOUR own 1-on-1 social commerce session @: h_scheel@yahoo.com
    • About the Author Leading Advisor on Strategy Making money with social Social commerce media ! ! ! EXPERTTwitter: von_scheelemail: H_scheel@yahoo.com Investor