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Presentation1

  1. 1. Emilie Scharly Maya Ghanem
  2. 2. Search by Brand name + Location On the first page, the Hotel’s site appears on the top first three results. Only two third parties appear on the first page, Federal Hotel at number 6, and Booking.com on the top of the paid ads.
  3. 3. Unfortunately, we notice that the official website only appears third on the map list
  4. 4. Text and photos are different but rates are the same between the official website and third parties, and even if there are few third parties results, the hotel is not competing but maximizing.
  5. 5. Search by “Small Luxury Hotel Paris” The hotel does not appear on any of the first 12 pages when we search by brand type and location.The marketing did not focus on the terms used by their customers to categorize and search the type of hotel.

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