The Mobile Point of Sale Revolution

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This presentation was delivered in the summer of 2013 at mPOS World in Frankfurt, Germany by Scandit CEO Samuel Mueller. The presentation provides an overview of the changing point-of-sale (POS) landscape, and insights into how mobile barcode scanning and data capture technology enables this transition to mobile point of sale (mPOS).

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The Mobile Point of Sale Revolution

  1. 1. www.scandit.com mPOS World 2013, Frankfurt, June 25, 2013 Dr. Samuel Mueller CEO and co-founder info@scandit.com @scandit The Mobile Point of Sale Revolution
  2. 2. ABOUT
  3. 3. 3 ABOUT SCANDIT  Company:  Founded by entrepreneurs and MIT / ETH Zurich graduates in 2009.  Headquartered in Zurich, Switzerland.  Mission: Enable automatic identification and data capture with mobile smartphones and tablets.  Customers:  6,500+ Licensees in 80+ countries.  Preferred technology provider of GS1
  4. 4. IT TRENDS
  5. 5. 5 CONSUMERIZATION OF THE ENTERPRISE
  6. 6. 6 NOT JUST SOFTWARE… BYOD
  7. 7. 7 TODAY: DEDICATED HARDWARE
  8. 8. 8 TOMORROW: SMARTPHONES / TABLETS
  9. 9. THE NEW MOBILE POINT OF SALE
  10. 10. 10 RETAIL IS CHANGING RAPIDLY  Merchants  Embracing tablet-based mobile payment and POS technologies  Want in-depth consumer insight and analytics capabilities  Offer more personalized offers  Up-sell/cross-sell  Get rid of excess inventory  Understand competitive pricing  Need better local discovery M-POS key for merchant relationship  Mobile Consumers  Increasingly interact with products via their smartphones  Expect highly personalized content and offers  Self-scanning and self- checkout with smartphones 23% 30% 31% 35% Acquire / redeem coupons / offers Scan barcode in-store for prices / availability Find product info while in store Use internet to check prices / availability Source: IAB/ABI Research July 2012
  11. 11. 11 TRADITIONAL POINT OF SALE
  12. 12. 12 A NEW MOBILE POS IS EMERGING
  13. 13. 13 TRADITIONAL VS NEW POS TRADITIONAL NEW Target merchant size Medium to large Small to medium Pricing Complex Simple Merchant account Required Included Complexity High Low Speed to market Slow Fast Maintenance Expensive Cheap Analytics Available Available Aesthetics Well… Slick Business model IC fees and support-based IC fees and/or ad-based
  14. 14. 14 NEW POS IS MORE THAN PAYMENT  Higher-tier merchants need more than just an m-payment technology.  Value-added technologies to support merchant during purchasing process:  Before purchase  During purchase  After purchase
  15. 15. MOBILE POS AND SELF-CHECKOUT TECHNOLOGY
  16. 16. 16 TECHNOLOGY FOR M-POS AND SELF-CHECKOUT + ?
  17. 17. 17 PURCHASING PROCESS  Manage inventory  Educate staff  Inform customer  Help discover  Recognize your customers  Up-sell and cross-sell BEFORE DURING AFTER  Sum up items  Redeem coupon  Read credit card  Pay for items  Customer rewards  Sell extended warranties  Provide receipt  Handle returns  Analyze sales  Run targeted campaigns  Personalized mailings Can all be done on merchant or consumer device!
  18. 18. 18 EXAMPLE: BARCODE SCANNING  Use Cases  Obtain product information  Redeem vouchers  Sum up items  Scan loyalty cards  Enter product catalogue  Handle returns  Manage inventory  Facilitate transaction (e.g. LevelUp) Barcode scanning is key at mobile POS
  19. 19. DEMO VIDEO: http://www.scandit.com/video
  20. 20. 20 EXAMPLE: PRODUCT DATA  Use Cases  Retrieve basic product information  Provide reviews, prices, etc.  Cross-sell / up-sell  Sell extended warranties  Manage inventory & pricing  Speed up onboarding  Enable SKU-level analytics Product data vital for consumer and merchant apps
  21. 21. 21 EXAMPLE: CREDIT CARD SCANNING  Idea:  Capture credit card info with smartphone camera  Use cases:  m-wallet onboarding  m-POS (dongle-free)  Online form filling  Similar use cases:  Receipt scanning  Check scanning, etc.
  22. 22. CASE STUDIES
  23. 23. 23 MOBILE POINT OF SALE  Idea  Turn dongle-based m-payment app into mobile point of sale  Enter higher-value retail tiers with larger ticket sizes and higher transaction frequencies  Solution  Integrate Scandit’s Barcode Scanner SDK into merchant app, delivering laser-like scanning performance, across widest number of apps and tablets  Leverage Scandit Product API to retrieve, display and store product data  Benefits  Differentiate with slick and personalized tablet-based POS solution  Emulate laser-like barcode scanning without additional HW:  Voucher redemption  Efficient totaling of items  Simplified returns handling  Out-of-the-box inventory management
  24. 24. 24 MOBILE SELF-CHECKOUT  Goal  Enable shoppers to scan products with their own smartphones  Deliver streamlined payment experience via a self-checkout kiosk  Solution  Integrate Scandit’s barcode scanning technology into app  Offer product information, in addition to a virtual shopping cart  Option: Add credit cards to m-wallet via credit card scanning  Benefits  Fast and reliable scanning of products from any angle  High customer adoption and satisfaction rates  Larger basket size and more mobile checkouts
  25. 25. SUMMARY
  26. 26. 26 MOBILE POS REVOLUTION  Merchants:  Traditional peripheral devices emulated virtually  Sales support before, during and after transaction  Integrated loyalty, item-level analytics and more  Consumers:  Use mobile wallets for mobile payment  Obtain personalized coupons and information  Engage in self-scanning & self-checkout
  27. 27. 27 MORE INFORMATION Barcode Scanner SDKs: www.scandit.com/pricing Product API: www.scandit.com/product-api/ Case Studies: www.scandit.com/apps/case-studies/ Use cases: www.scandit.com/apps/usage-scenarios/ Blog: www.scandit.com/blog Videos: www.scandit.com/video E-mail: info@scandit.com
  28. 28. THANKS

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